Referral Rock vs Referral Factory
Six of fourteen models named Referral Rock first on the direct prompt; six named Referral Factory. Referral Rock was named by fourteen of the fourteen models and Referral Factory by twelve and Referral Rock carries 42 labels and Referral Factory 29, so the shares are not directly comparable.
Named in four categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the referral and partner programs page.
By framing
Referral RockFirst choices, of fourteen modelsReferral Factory
Across every category in the November 2026 Edition, Referral Rock and Referral Factory were named in the same answer 106 times, of the 228 answers naming Referral Rock and the 159 naming Referral Factory. In those answers Referral Factory took the first choice fourteen times and Referral Rock twenty-nine.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | |
Referral Rock Referral Factory first choice named as an alternative argued againstblank: not namedEach cell is one answer, Referral Rock on the left and Referral Factory on the right.The direct prompt
Both were the first choice
2 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Referral Rock first, Referral Factory an alternative
4 of 14 modelsReferral Factory was named in the answer but not as the choice, or not at all.Referral Factory first, Referral Rock an alternative
4 of 14 modelsReferral Rock was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Referral Rock24%#1 of 9Referral Factory3%#8 of 9Referral Rock12%#2 of 13Referral Factory12%#3 of 13Referral Factory12%#3 of 14Referral Rock9%#6 of 14What the models said about Referral Rock
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“G2 reviews highlight a steep learning curve, clunky UI, integration issues... can be frustrating for complex programs” Grok 4.20 · negative prompt · soft negative
“Referral Rock starts at $250/month, which may be steep for a tight budget.” GPT-6 Luna · budget prompt · soft negative
“pricing for Referral Rock starts at $200 per month for its Starter plan” Claude Haiku 4.5 · budget prompt · soft negative
“Referral Rock serves mid-market companies wanting customizable referral programs without enterprise complexity.” Claude Haiku 4.5 · direct prompt · first choice
What the models said about Referral Factory
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Referral credits may not always update, and there's no manual option to correct referral records” Claude Haiku 4.5 · negative prompt · soft negative
“Predictable flat pricing and templates, though generally more expensive than Smile.io.” Perplexity Sonar · budget prompt · soft negative
“Referral Factory stands out as the best overall referral program software for a mid-market B2B company” Grok 4.20 · direct prompt · first choice
“The best referral program software for a mid-market B2B company is Referral Rock or Referral Factory.” Llama 4 Maverick · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.