Referral and partner programs · November 2026 Edition
Referral Factory vs FirstPromoter
Six of fourteen models named Referral Factory first on the direct prompt; zero named FirstPromoter. Referral Factory was named by twelve of the fourteen models and FirstPromoter by eight and Referral Factory carries 29 labels and FirstPromoter 13, so the shares are not directly comparable.
Named in two categories this edition.
Named in five categories this edition.
First-choice share12%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#7A position in a field of 13; printed, not drawn.
Labels2913A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Referral Factory reading right to left. Rank and label count are printed, not drawn.Referral Rock was named alongside these two in twelve of the fourteen direct answers. PartnerStack vs Referral Factory · PartnerStack vs FirstPromoter · Referral Rock vs Referral Factory
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the referral and partner programs page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Referral FactoryFirst choices, of fourteen modelsFirstPromoter
Direct60
Paraphrase00
Comparative00
Budget-constrained011 against Referral Factory
Scale-constrained00
Negative001 against Referral Factory
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Referral Factory and FirstPromoter stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | |
Referral Factory FirstPromoter first choice named as an alternative argued againstblank: not namedEach cell is one answer, Referral Factory on the left and FirstPromoter on the right.The direct prompt
The plain question, one answer per model, grouped by where Referral Factory and FirstPromoter stood in it.
Referral Factory first, FirstPromoter an alternative
6 of 14 modelsFirstPromoter was named in the answer but not as the choice, or not at all.Grok 4.20Referral Factory alternatives: Cello, FirstPromoter, GrowSurf, PartnerStack, Referral Rock
DeepSeek V4 FlashReferral Factory alternatives: Cello, Friendbuy, PartnerStack, Referral Rock
Llama 4 MaverickReferral Factory, Referral Rock
GLM 4.7 FlashXPartnerStack, Referral Factory alternatives: Ambassador, FirstPromoter, Referral Rock
MiniMax M2.5Ambassador, Referral Factory alternatives: UpPromote
Muse Glimmer 30BReferral Factory, Referral Rock alternatives: Ambassador, PartnerStack
Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Referral Rock alternatives: Ambassador, Cello, Referral Factory
Gemini 3.5 FlashPartnerStack alternatives: Influitive, Referral Factory, Referral Rock, SaaSquatch
Perplexity SonarReferral Rock alternatives: Ambassador, GrowSurf, Referral Factory
Mistral SmallPartnerStack alternatives: GrowSurf, Referral Factory, Referral Rock
Qwen 3.7 FlashPartnerStack alternatives: Ambassador, FirstPromoter, Referral Factory
Kimi K2Referral Rock alternatives: FirstPromoter, PartnerStack, Referral Factory
Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniPartnerStack alternatives: Friendbuy, Referral Rock
GPT-6 LunaReferral Rock alternatives: PartnerStack, impact.com Advocate
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Referral Factory3%#8 of 9FirstPromoter3%#6 of 9Mid-marketThe figures above
Referral Factory leads by ten points.
Referral Factory12%#3 of 13FirstPromoter2%#7 of 13Enterprise
Referral Factory leads by twelve points.
Referral Factory12%#3 of 14FirstPromoter0%#– of 14What the models said about Referral Factory
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Referral credits may not always update, and there's no manual option to correct referral records” Claude Haiku 4.5 · negative prompt · soft negative
“Predictable flat pricing and templates, though generally more expensive than Smile.io.” Perplexity Sonar · budget prompt · soft negative
“Referral Factory stands out as the best overall referral program software for a mid-market B2B company” Grok 4.20 · direct prompt · first choice
“The best referral program software for a mid-market B2B company is Referral Rock or Referral Factory.” Llama 4 Maverick · direct prompt · first choice
What the models said about FirstPromoter
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Bootstrapped SaaS: Choose FirstPromoter ($49/mo) or Rewardful ($49/mo).” Gemini 3.5 Flash · budget prompt · first choice
“Best for Subscription / SaaS Companies: FirstPromoter ... offers a more affordable infrastructure for this sector” Qwen 3.7 Flash · budget prompt · alternative
Also compared
PartnerStack vs Referral FactoryPartnerStack vs FirstPromoterReferral Rock vs Referral FactoryReferral Rock vs FirstPromoterReferral Factory vs Smile.ioReferral Factory vs Viral LoopsReferral Factory vs ReferralCandyReferral Factory vs AmbassadorSmile.io vs FirstPromoterViral Loops vs FirstPromoterReferralCandy vs FirstPromoterFirstPromoter vs AmbassadorAll twenty-eight head-to-head pages and the full referrals standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.