2 categories · RankedReferral Factory
Referral Factory is referral marketing software for launching, managing and scaling customer referral programs · referral-factory.com ↗
Strongest at mid-market. Ranked 8 of 93 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Referral Rock is first at 42%.
Referral Rock is first at 21%. 5 of 14 models made it the first choice when asked directly.
Influitive AdvocateHub is first at 30%.
Why models recommend it
“For a typical mid-market B2B company, Referral Factory offers the best balance of features, scalability, and value at $200/month.”MiniMax M2.5 · Direct question · first choice
“Referral Factory stands out as the best overall referral program software for a mid-market B2B company”Grok 4.20 · Direct question · first choice
“The best referral program software for a mid-market B2B company is Referral Rock or Referral Factory.”Llama 4 Maverick · Direct question · first choice
“the best choice is usually Referral Factory if your main goal is a customer referral program”GPT-5.4 mini · Direct question · first choice
What gives them pause
“For very small teams, avoid platforms with high minimums like Referral Factory ($200+/mo).”Grok 4.20 · Budget-constrained question · warning
“reporting could be improved, technical support can be slow, and set up takes time for businesses with multiple locations”Llama 4 Maverick · Negative question · warning
“Referral credits may not always update, and there's no manual option to correct referral records”Claude Haiku 4.5 · Negative question · warning
“Predictable flat pricing and templates, though generally more expensive than Smile.io.”Perplexity Sonar · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Referral Factory, over the 159 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 106 | 29 | Compare → | |
| 66 | 11 | Compare → | |
| 66 | 2 | View → | |
| 61 | 5 | View → | |
| 60 | 9 | View → | |
| 47 | 8 | Compare → | |
| 38 | 1 | Compare → | |
| 33 | 1 | View → | |
| 32 | 9 | Compare → | |
| 28 | 5 | Compare → |
What the models named instead of Referral Factory →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Referral Factory's own site, not checked by Gane.
- For
- mid-market companies, enterprise teams and multi-location businesses
- Price stated
- See how it works free for 15 days.
- Starting price
- 200
- Free plan or trial
- free for 15 days
- Integrations
- 50 · 7 (its own pages disagree)
- Certifications
- ISO 27001, GDPR, SOC 2 Type II
- Hosting
- EU data hosting, Netherlands
- Customers named
- UK Moneyman, Nationwide, MedCerts, Userlytics, Irrigreen, Traderflow
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 157 of the 159 answers that named Referral Factory and are not a share of its labels.
Domains cited
477 of the 536 domain citations in answers naming Referral Factory came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 4 | 1 | 1 | 6 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 1 | 1 | 3 |
| Grok 4.20 | 2 | 3 | 1 | 1 | 7 |
| Mistral Small | 1 | 2 | 1 | 1 | 5 |
| DeepSeek V4 Flash | 2 | 4 | 2 | 0 | 8 |
| Llama 4 Maverick | 3 | 0 | 3 | 1 | 7 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 3 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 2 | 1 | 0 | 0 | 3 |
| MiniMax M2.5 | 2 | 2 | 0 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 3 | 1 | 1 | 0 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 162 | 15 | 2026-08-10 | Referrals | |
| Blog | 8 | 0 | 2026-06-04 | ||
| Case study | 7 | 2 | 2026-08-17 | ||
| Comparison | 5 | 2 | 2026-08-17 | ||
| Template or tool | 5 | 0 | 2026-04-25 | ||
| Webinar or virtual event | 1 | undated | |||
| Report or ebook | 1 | 0 | 2024-08-30 |
Most recent
- 2026-08-17Ikhokha fintech referral program case study case study
- 2026-08-17Build vs buy referral program comparison
- 2026-08-10Are referral programs legal in financial services glossary or explainer
- 2026-08-10How to track referrals when theres no checkout glossary or explainer
- 2026-08-10Financial services referral rewards glossary or explainer
- 2026-08-10Customer acquisition cost financial services paid vs referral comparison
How it is countedHide how it is counted
Every page referral-factory.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.