2 categories · RankedFriendbuy
Friendbuy is a referral, loyalty and influencer marketing platform · friendbuy.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Referral Rock is first at 42%.
Referral Rock is first at 21%. 0 of 14 models made it the first choice when asked directly.
Influitive AdvocateHub is first at 30%.
Why models recommend it
“Want a strong standalone referral engine for DTC? Friendbuy or Talkable.”GPT-5.4 mini · Comparative question · first choice
“Start with ReferralCandy or Friendbuy—quick ROI with minimal effort.”Grok 4.20 · Comparative question · first choice
“A stronger shortlist candidate when testing, attribution, and managing multiple customer-growth programs matter.”GPT-6 Luna · Comparative question · alternative
“Heavy focus on referral funnel optimization, design customization, and compliance for high-volume brands.”Gemini 3.5 Flash · Comparative question · alternative
What gives them pause
“here are the tools you should avoid or scrutinize closely: ### 1. Friendbuy ... frequently flagged for 'contractual friction.'”Muse Glimmer 30B · Negative question · warning
“Often flagged for "contractual friction" and high-friction enterprise platforms with opaque pricing and long contracts.”Mistral Small · Negative question · warning
“high-friction enterprise platform with opaque pricing and long contracts”Mistral Small · Negative question · warning
“Avoid purely B2C tools like ReferralCandy or Friendbuy”Grok 4.20 · Direct question · warning
Also on the shortlist
The products named in the same answers as Friendbuy, over the 144 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 94 | 12 | View → | |
| 90 | 19 | View → | |
| 82 | 10 | View → | |
| 66 | 15 | View → | |
| 60 | 3 | View → | |
| 58 | 3 | View → | |
| 53 | 3 | View → | |
| 46 | 4 | View → | |
| 39 | 10 | View → | |
| 38 | 1 | View → |
What the models named instead of Friendbuy →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Friendbuy's own site, not checked by Gane.
- For
- leading ecommerce and B2B brands
- Integrations
- 7 · 6 (its own pages disagree)
- Customers named
- Outdoor Voices, SPANX, OLLY, Prose, woom, OluKai, Bathhouse, Pedalheads
- Headquarters
- Palos Verdes Estates, United States
- Founded
- 2010
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 136 of the 144 answers that named Friendbuy and are not a share of its labels.
Domains cited
415 of the 454 domain citations in answers naming Friendbuy came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 1 | 3 |
| GPT-5.4 mini | 1 | 2 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 3 | 2 | 0 | 5 |
| Perplexity Sonar | 0 | 1 | 1 | 1 | 3 |
| Grok 4.20 | 1 | 0 | 1 | 3 | 5 |
| Mistral Small | 0 | 0 | 2 | 2 | 4 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 3 | 2 | 0 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 2 | 2 | 1 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 154 | undated | Ecommerce marketing | ||
| Case study | 21 | undated | |||
| Comparison | 7 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Template or tool | 1 | undated |
How it is countedHide how it is counted
Every page friendbuy.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.