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Referral and partner programs · November 2026 Edition

Referral Rock vs FirstPromoter

Six of fourteen models named Referral Rock first on the direct prompt; zero named FirstPromoter. Referral Rock was named by fourteen of the fourteen models and FirstPromoter by eight and Referral Rock carries 42 labels and FirstPromoter 13, so the shares are not directly comparable.

Referral Rock

accepted challenger

Named in four categories this edition.

FirstPromoter

accepted challenger

Named in five categories this edition.

First-choice share12%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 13; printed, not drawn.
Labels4213A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Referral Rock reading right to left. Rank and label count are printed, not drawn.Referral Factory was named alongside these two in twelve of the fourteen direct answers. PartnerStack vs Referral Rock · PartnerStack vs FirstPromoter · Referral Rock vs Referral Factory

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the referral and partner programs page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Referral RockFirst choices, of fourteen modelsFirstPromoter
Direct60
Paraphrase00
Comparative00
Budget-constrained012 against Referral Rock
Scale-constrained00
Negative002 against Referral Rock
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Referral Rock and FirstPromoter stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Referral Rock FirstPromoter first choice named as an alternative argued againstblank: not namedEach cell is one answer, Referral Rock on the left and FirstPromoter on the right.

The direct prompt

The plain question, one answer per model, grouped by where Referral Rock and FirstPromoter stood in it.

Referral Rock first, FirstPromoter an alternative

6 of 14 modelsFirstPromoter was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Referral Rock alternatives: Ambassador, Cello, Referral Factory
Perplexity SonarReferral Rock alternatives: Ambassador, GrowSurf, Referral Factory
Llama 4 MaverickReferral Factory, Referral Rock
Kimi K2Referral Rock alternatives: FirstPromoter, PartnerStack, Referral Factory
GPT-6 LunaReferral Rock alternatives: PartnerStack, impact.com Advocate
Muse Glimmer 30BReferral Factory, Referral Rock alternatives: Ambassador, PartnerStack

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniPartnerStack alternatives: Friendbuy, Referral Rock
Gemini 3.5 FlashPartnerStack alternatives: Influitive, Referral Factory, Referral Rock, SaaSquatch
Grok 4.20Referral Factory alternatives: Cello, FirstPromoter, GrowSurf, PartnerStack, Referral Rock
Mistral SmallPartnerStack alternatives: GrowSurf, Referral Factory, Referral Rock
DeepSeek V4 FlashReferral Factory alternatives: Cello, Friendbuy, PartnerStack, Referral Rock
Qwen 3.7 FlashPartnerStack alternatives: Ambassador, FirstPromoter, Referral Factory
GLM 4.7 FlashXPartnerStack, Referral Factory alternatives: Ambassador, FirstPromoter, Referral Rock

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
MiniMax M2.5Ambassador, Referral Factory alternatives: UpPromote

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Referral Rock leads by twenty points.
Referral Rock24%#1 of 9
FirstPromoter3%#6 of 9
The full small business standing →
Mid-marketThe figures above
Referral Rock leads by ten points.
Referral Rock12%#2 of 13
FirstPromoter2%#7 of 13
The full mid-market standing →
Enterprise
Referral Rock leads by nine points.
Referral Rock9%#6 of 14
FirstPromoter0%#– of 14
The full enterprise standing →

What the models said about Referral Rock

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“G2 reviews highlight a steep learning curve, clunky UI, integration issues... can be frustrating for complex programs” Grok 4.20 · negative prompt · soft negative
“Referral Rock starts at $250/month, which may be steep for a tight budget.” GPT-6 Luna · budget prompt · soft negative
“pricing for Referral Rock starts at $200 per month for its Starter plan” Claude Haiku 4.5 · budget prompt · soft negative
“Referral Rock serves mid-market companies wanting customizable referral programs without enterprise complexity.” Claude Haiku 4.5 · direct prompt · first choice

What the models said about FirstPromoter

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Bootstrapped SaaS: Choose FirstPromoter ($49/mo) or Rewardful ($49/mo).” Gemini 3.5 Flash · budget prompt · first choice
“Best for Subscription / SaaS Companies: FirstPromoter ... offers a more affordable infrastructure for this sector” Qwen 3.7 Flash · budget prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.