September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Partner and channel › PRM › Small business · September 2026 Edition

Partner relationship management for small business buyers

Asked as “partner relationship management platform”, and as “PRM software”, on behalf of a small B2B company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
47%
Clear leader
47PartnerPortal.io42Kiflo PRM07PartnerStack05others

47% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01PartnerPortal.io47%0%48endorsed leader
02Kiflo PRM42%2%56endorsed leader
03PartnerStack7%36%42criticized challenger
Show the eight products at 0%, ordered by negative rate
11Impartner PRM0%91%33criticized challenger
09ZINFI Unified Partner Management0%84%19criticized challenger
10Salesforce PRM0%81%31criticized challenger
08Channelscaler0%68%19criticized challenger
07impact.com0%62%13criticized challenger
06Pipedrive0%15%20accepted challenger
05JourneyBee0%10%21accepted challenger
04Channeltivity0%5%22accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01PartnerPortal.io47%
02Kiflo PRM42%
03PartnerStack7%
04Channeltivity0%
05JourneyBee0%
06Pipedrive0%
07impact.com0%
08Channelscaler0%
09ZINFI Unified Partner Management0%
10Salesforce PRM0%
11Impartner PRM0%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Impartner PRM
91%
30 of 33 labels negative · 11 of 12 models · 19 hard negative
“you should avoid or be highly cautious about the following platforms and categories... Impartner, ZINFI, and Unifyr” Gemini 3.5 Flash, negative prompt
Salesforce PRM
81%
25 of 31 labels negative · 11 of 12 models · 15 hard negative
“Platforms to Avoid or Be Very Cautious About ... Salesforce Partner Cloud (formerly Salesforce PRM) ... prohibitive for small to medium-sized businesses” Mistral Small, negative prompt
PartnerStack
36%
15 of 42 labels negative · 8 of 12 models · 3 hard negative
“Avoid tools (like PartnerStack, and some others) that take a cut of partner payouts.” DeepSeek V4 Flash, direct prompt
impact.com
62%
8 of 13 labels negative · 8 of 12 models · 3 hard negative
“impact.com emerge as the most problematic PRM platforms for small businesses” Mistral Small, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 257 links across 93 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

12 answers · 23 citations · 4 models
vendor site · PartnerPortal.io10 answers · 28 citations · 3 models
vendor site · Kiflo7 answers · 10 citations · 3 models
vendor site · JourneyBee7 answers · 9 citations · 3 models
vendor site · ZINFI7 answers · 8 citations · 3 models
vendor site · Partnerplace7 answers · 7 citations · 2 models
vendor site · Introw6 answers · 8 citations · 3 models
6 answers · 6 citations · 3 models
vendor site · Gartner6 answers · 6 citations · 4 models
vendor site · Guideflow6 answers · 6 citations · 3 models
6 answers · 6 citations · 3 models
vendor site · Monday.com6 answers · 6 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best partner relationship management platform”, “partner relationship management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
PartnerPortal.io partnerportal.io47%893001,437
Kiflo PRM kiflo.com42%1452001,941$4575
PartnerStack partnerstack.com7%4014,4006827,49516
HubSpot parent site
HubSpot CRM 2%, HubSpot Marketing Hub 0%, HubSpot PRM 0%, HubSpot Partners 0%
2%991368,0009,776
Salesflare salesflare.com2%26720923,8041
Channeltivity channeltivity.com0%9921002,179
JourneyBee journeybee.io0%535004,2434
Pipedrive pipedrive.com0%36049,500598418,149$5597
Introw PRM introw.io0%442,21322
Channelyze0%

Google's top ten for the two searches hold 11 sites; 5 of them are among the sites the models cited here (channelinsider.com, gartner.com, journeybee.io, monday.com, zinfi.com). The first result for “best partner relationship management platform” is zinfi.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best partner relationship management platform for a small B2B company?”Paraphrase“Which PRM software would you recommend to a small business that sells to other businesses?”Comparative“What are the top partner relationship management platforms for a small team and how do they differ?”Budget-constrained“What is the best partner relationship management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a partner relationship management platform. What should we look at?”Negative“Which partner relationship management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Kiflo PRM, PartnerStack
Two alternativesSalesforce PRM, impact.com
no first choiceChangedKiflo PRM, PartnerPortal.io
Two alternativesIntrow PRM, PartnerStack
against: Salesforce PRM
Kiflo PRM
Two alternativesPartnerStack, Unifyr
no first choiceagainst: Channelscaler, Impartner PRM, Mindmatrix, Salesforce PRM, ZINFI Unified Partner Management
GPT-5.4 miniPartnerStack
Four alternativesChanneltivity, Kiflo PRM, PartnerPortal.io, impact.com
against: Salesforce PRM
Kiflo PRMChanged
One alternativePartnerStack
against: Impartner PRM, Salesforce PRM
PartnerStack
Three alternativesChannelscaler, Channeltivity, Magentrix PRM
against: Impartner PRM, Salesforce PRM
Kiflo PRM
One alternativeimpact.com
against: Channelscaler, Impartner PRM
no first choiceagainst: Channelscaler, Impartner PRM, Kiflo PRM, Oracle Partner Relationship Management, Salesforce PRM, Unifyr
Gemini 3.5 FlashPartnerPortal.io
Three alternativesEverflow, Kiflo PRM, PartnerStack
against: Impartner PRM, Salesforce PRM, impact.com
PartnerPortal.ioHeld
Two alternativesJourneyBee, Kiflo PRM
against: Impartner PRM, PartnerStack, Salesforce PRM
PartnerPortal.io
Three alternativesIntrow PRM, JourneyBee, Kiflo PRM
PartnerPortal.io
Five alternativesHubSpot Marketing Hub, Kiflo PRM, Pipedrive, Reditus, Zoho CRM
against: Impartner PRM, PartnerStack, ZINFI Unified Partner Management
Kiflo PRM
Four alternativesChanneltivity, JourneyBee, Rewardful, impact.com
against: PartnerStack
against: Impartner PRM, PartnerStack, Salesforce PRM, Unifyr, ZINFI Unified Partner Management
Perplexity SonarSalesflare
Three alternativesHubSpot CRM, Pipedrive, Zoho CRM
Kiflo PRMChanged
Two alternativesPartnerPortal.io, Partnerplace
against: JourneyBee
PartnerPortal.io
Two alternativesKiflo PRM, PartnerStack
HubSpot CRM
Two alternativesBigin by Zoho, Zoho CRM
no first choiceagainst: Impartner PRM, Magentrix PRM, PartnerStack, Salesforce PRM, ZINFI Unified Partner Management, impact.com
Grok 4.20PartnerPortal.io
Four alternativesChannelyze, Kiflo PRM, PartnerStack, Pipedrive
against: Impartner PRM, Salesforce PRM, ZINFI Unified Partner Management
PartnerPortal.ioHeld
One alternativeKiflo PRM
against: Channelyze, Impartner PRM, JourneyBee, PartnerStack, Pipedrive
PartnerPortal.io
Two alternativesChanneltivity, Kiflo PRM
against: Impartner PRM, Pipedrive, ZINFI Unified Partner Management
PartnerPortal.io
Three alternativesChannelyze, Kiflo PRM, xAmplify
against: Pipedrive
Kiflo PRM, PartnerPortal.io
Two alternativesChannelyze, PartnerStack
against: Impartner PRM, Salesforce PRM
against: Channelscaler, Impartner PRM, Mindmatrix PRM, Salesforce PRM, ZINFI Unified Partner Management
Mistral SmallKiflo PRM, PartnerStack
Three alternativesChannelscaler, Channeltivity, PartnerPortal.io
against: Impartner PRM, Salesforce PRM, Unifyr
Kiflo PRMChanged
Two alternativesPartnerPortal.io, Pipedrive
Kiflo PRM, PartnerPortal.io
Three alternativesChanneltivity, JourneyBee, PartnerStack
against: Channelscaler, Impartner PRM, Unifyr
PartnerPortal.io
Two alternativesJourneyBee, Kiflo PRM
against: Channelscaler, Impartner PRM, ZINFI Unified Partner Management
no first choiceagainst: Oracle Partner Relationship Management, Salesforce PRM, impact.com
DeepSeek V4 FlashKiflo PRM, PartnerPortal.ioagainst: Channeltivity, Impartner PRM, PartnerStack, Salesforce PRM, ZINFI Unified Partner ManagementKiflo PRMChanged
Two alternativesChanneltivity, PartnerPortal.io
PartnerPortal.io
Three alternativesJourneyBee, Kiflo PRM, Salesforce PRM
against: Channelscaler, Impartner PRM, Magentrix PRM, PartnerStack, ZINFI Unified Partner Management
PartnerPortal.io
Two alternativesJourneyBee, Kiflo PRM
against: Channelscaler, Impartner PRM, PartnerStack, Salesforce PRM, ZINFI Unified Partner Management
no first choice
Three alternativesJourneyBee, Kiflo PRM, PartnerPortal.io
against: HubSpot CRM, Impartner PRM, ZINFI Unified Partner Management
against: Allbound PRM, Impartner PRM, PartnerStack, Salesforce PRM, ZINFI Unified Partner Management, impact.com
Llama 4 Maverickno first choicePartnerPortal.ioChanged
Two alternativesKiflo PRM, Pipedrive
no first choicePartnerPortal.io
Three alternativesChannelinsider, Monday.com, Pipedrive
no first choiceagainst: PartnerStack, impact.com
Qwen 3.7 FlashPartnerPortal.io
Three alternativesKiflo PRM, PartnerStack, Pipedrive
Kiflo PRMChanged
Three alternativesChanneltivity, DealHub, PartnerPortal.io
against: Impartner PRM, Salesforce PRM, Veeva
Channeltivity, PartnerStack
Two alternativesHubSpot Partners, Zoho Marketplace
PartnerPortal.io
Two alternativesKiflo PRM, Pipedrive
no first choiceagainst: Impartner PRM, Oracle Partner Relationship Management, PartnerStack, Salesforce PRM, Unifyr, impact.com
Kimi K2PartnerPortal.io
Three alternativesChannelyze, Kiflo PRM, PartnerStack
Kiflo PRMChanged
One alternativePartnerPortal.io
against: Impartner PRM, PartnerStack, Salesforce PRM, ZINFI Unified Partner Management
Kiflo PRM, PartnerPortal.io
Three alternativesChanneltivity, Introw PRM, PartnerStack
PartnerPortal.io
Four alternativesChannelyze, Kiflo PRM, Pipedrive, ZINFI Unified Partner Management
Kiflo PRM
Four alternativesChanneltivity, JourneyBee, PartnerPortal.io, PartnerStack
against: Impartner PRM, Salesforce PRM, ZINFI Unified Partner Management
against: Channelscaler, Euler, Impartner PRM, PartnerStack, Salesforce PRM, ZINFI Unified Partner Management, impact.com
GLM 4.7 FlashXPartnerPortal.io
Three alternativesChannelyze, Kiflo PRM, Pipedrive
Kiflo PRMChanged
One alternativePartnerPortal.io
Kiflo PRM, PartnerPortal.io
Two alternativesChanneltivity, PartnerStack
PartnerPortal.io
Three alternativesJourneyBee, Kiflo PRM, Pipedrive
Kiflo PRM
Three alternativesChannelscaler, Channeltivity, PartnerPortal.io
against: Channel Mechanics, Channelscaler, Impartner PRM, Mindmatrix PRM, PartnerStack, Salesforce PRM, impact.com
MiniMax M2.5Kiflo PRM, PartnerPortal.io
Three alternativesChannelyze, PartnerStack, Pipedrive
Kiflo PRMChanged
One alternativePartnerPortal.io
PartnerPortal.io
Two alternativesJourneyBee, Kiflo PRM
PartnerPortal.io
Four alternativesJourneyBee, Kiflo PRM, Pipedrive, xAmplify
no first choiceagainst: Impartner PRM, Salesforce PRM
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:27yes79 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:39yes25 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:46yes1521 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:41yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:20yes06 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:34yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:48yes018 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:54yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:39yes032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:16yes057 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:04yes012 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:22yes019 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:50no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:20yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:22yes1520 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:56yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:14yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:19yes04 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:59yes031 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:21yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:41yes030 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:09yes048 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:30yes015 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:02yes022 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:06yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:22yes07 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:11yes2123 s
ComparativePerplexity Sonarsonar2026-09-15 03:50yes207 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:38yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:59yes012 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:41yes050 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:15yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:49no033 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:53yes030 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:02yes076 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:47yes016 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:30yes88 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:38yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:46yes1221 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:46yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:33yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:34yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:20yes010 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:22yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:54yes018 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:21yes023 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:29yes026 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:17yes025 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:39no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:15no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:27yes1224 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:20yes2011 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:03yes010 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:10no04 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:36yes020 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:52yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:25no029 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:53yes047 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:08yes095 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:55no011 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:53yes148 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:13yes58 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:53yes1223 s
Negative framingPerplexity Sonarsonar2026-09-15 00:00yes2022 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:12yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:40yes09 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:01yes067 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:44yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:10yes024 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:40yes058 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:36yes061 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:30yes024 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot read as HubSpot CRM
Impartner read as Impartner PRM
Introw read as Introw PRM
Kiflo read as Kiflo PRM
Magentrix read as Magentrix PRM
Pipedrive CRM read as Pipedrive
Pipedrive PRM read as Pipedrive
Pipedrive PRM-style use read as Pipedrive
Salesforce read as Salesforce PRM
Salesforce Partner Relationship Management read as Salesforce PRM
ZINFI read as ZINFI Unified Partner Management
ZINFI UPM read as ZINFI Unified Partner Management
Zoho read as Zoho CRM
Unresolved, counted raw
Allbound PRM
Channelinsider
Microsoft Dynamics 365 Partner Engagement
Signaturit
Zoho Marketplace
Discontinued, still offered
No shut-down product was recommended here.
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