September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Partner and channel › Channel marketing › Enterprise · September 2026 Edition

Channel partner and local marketing for enterprise buyers

Asked as “through-channel marketing platform”, and as “partner marketing and local marketing tool”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
25%
Contested · Unifyr 14%
25Impartner PRM14Unifyr12ZINFI Unified Partner Management49others

25% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Impartner PRM25%8%39accepted challenger
02Unifyr14%7%41accepted challenger
03ZINFI Unified Partner Management12%3%29accepted challenger
04Ansira10%8%24accepted challenger
05Channelscaler4%7%15accepted challenger
06SproutLoud2%17%12accepted challenger
07Salesforce PRM2%25%12criticized challenger
Show the three products at 0%, ordered by negative rate
10HubSpot Marketing Hub0%20%10accepted challenger
08Mindmatrix0%5%19accepted challenger
09JourneyBee0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Impartner PRM25%
02Unifyr14%
03ZINFI Unified Partner Management12%
04Ansira10%
05Channelscaler4%
06SproutLoud2%
07Salesforce PRM2%
08Mindmatrix0%
09JourneyBee0%
10HubSpot Marketing Hub0%

What they warned about

Zero of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Marketo Engage
60%
3 of 5 labels negative · 3 of 12 models · 1 hard negative
“Don't try to make Marketo/Eloqua/Pardot do through-channel.” DeepSeek V4 Flash, negative prompt
Impartner PRM
8%
3 of 39 labels negative · 3 of 12 models
“$60K–$500K+/year pricing, 3–9 month implementations, uneven UX across modules ... unaffordable/overkill unless you have hundreds of partners” DeepSeek V4 Flash, negative prompt
PartnerStack
38%
3 of 8 labels negative · 3 of 12 models
“often stronger on partner recruiting, onboarding, referral management than on deep distributed marketing” GPT-5.4 mini, comparative prompt
Oracle Eloqua
100%
2 of 2 labels negative · 2 of 12 models · 2 hard negative
“market share is shrinking, partner ecosystem has thinned, and UI hasn't kept pace” DeepSeek V4 Flash, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 316 links across 142 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Improvado10 answers · 21 citations · 2 models
vendor site · InsiderOne10 answers · 13 citations · 3 models
8 answers · 12 citations · 3 models
vendor site · Ansira7 answers · 8 citations · 3 models
7 answers · 8 citations · 3 models
7 answers · 7 citations · 2 models
vendor site · Braze6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · JourneyBee5 answers · 10 citations · 3 models
vendor site · ZINFI5 answers · 9 citations · 3 models
vendor site · Maestra5 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best through-channel marketing platform”, “through-channel marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Impartner PRM impartner.com25%312110163,02072
Unifyr unifyr.com14%15121022,87795
ZINFI Unified Partner Management zinfi.com12%23710070,6393
Ansira ansira.com10%491,900436,74761
SOCi meetsoci.com8%12914,800168249,940
Salesforce parent site
Salesforce PRM 2%, Salesforce Partner Community 2%, Salesforce Marketing Cloud 2%
6%317550,00060,632
Channelscaler channelscaler.com4%1412603948$27913
xAmplify xamplify.com4%1111001,01509
impact.com impact.com4%3341,900153111,771$3,520117
SproutLoud sproutloud.com2%4339044619

Google's top ten for the two searches hold 14 sites; 6 of them are among the sites the models cited here (ansira.com, braze.com, g2.com, improvado.io, technologyadvice.com, zinfi.com). The first result for “best through-channel marketing platform” is ansira.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best through-channel marketing platform for an enterprise B2B company?”Paraphrase“Which partner marketing and local marketing tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade through-channel marketing platforms and how do they differ?”Budget-constrained“What is the best through-channel marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a through-channel marketing platform. What should we look at?”Negative“Which through-channel marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Ansira
Seven alternatives360insights, Channelscaler, Impartner PRM, Mindmatrix, Unifyr, ZINFI Unified Partner Management, xAmplify
Salesforce Partner CommunityChanged
Four alternativesHubSpot Marketing Hub, Marketo or Adobe Marketo Engage, Sprinklr, Terminus
Ansira
Five alternativesChanneltivity, Impartner PRM, Mindmatrix, Unifyr, ZINFI Unified Partner Management
Channelscaler
Two alternativesImpartner PRM, ZINFI Unified Partner Management
no first choicenothing named
GPT-5.4 miniUnifyr
One alternativeChanneltivity
against: Adobe Marketo Engage
Yext, impact.comChanged
One alternativeUberall
Unifyr
One alternativeMarcomCentral
against: PartnerStack
Oracle Marketing / Oracle Responsys
One alternativeSprinklr
no first choicenothing named
Gemini 3.5 FlashStructured
Six alternativesAnsira, BrandMuscle, Mindmatrix, SproutLoud, Unifyr, ZINFI Unified Partner Management
UnifyrChanged
Three alternativesImpartner PRM, Salesforce PRM, SproutLoud
Ansira
Four alternativesMindmatrix, StructuredWeb, Unifyr, ZINFI Unified Partner Management
SproutLoud
Two alternativesStructuredWeb, Unifyr
no first choicenothing named
Perplexity SonarAnsira
Three alternativesImpartner PRM, Magentrix PRM, Unifyr
Ansira, Impartner PRMChangedAnsira, Impartner PRM
Five alternativesChannelscaler, JourneyBee, Mindmatrix, Unifyr, ZINFI Unified Partner Management
Maestra
One alternativeHubSpot Marketing Hub
against: Adobe Experience Cloud, Salesforce Marketing Cloud
no first choiceagainst: ActiveCampaign, Adobe Marketo Engage, Brevo, HubSpot Marketing Hub, Klaviyo, Omnisend, Oracle Eloqua, Salesforce Marketing Cloud
Grok 4.20Unifyr
Three alternativesImpartner PRM, WorkSpan, ZINFI Unified Partner Management
Ansira, Impartner PRM, SOCi, Salesforce PRMChangedagainst: PartnerStackno first choiceImpartner PRM
Four alternativesAnsira, Mindmatrix, Unifyr, ZINFI Unified Partner Management
against: HubSpot Marketing Hub, Salesforce Marketing Cloud
no first choice
One alternativeImpartner PRM
against: AdRoll, Ansira, Distribion, Hootsuite, Impartner PRM, Pica9, SocialPilot, Sprout Social, SproutLoud, TIE Kinetix, The Trade Desk
Mistral SmallImpartner PRM
Five alternativesAnsira, Aprimo, Extu, Mindmatrix, Unifyr
no first choiceChangedUnifyr
Four alternativesAnsira, Impartner PRM, Mindmatrix, ZINFI Unified Partner Management
ZINFI Unified Partner Management
Two alternativesChannelscaler, Unifyr
no first choicenothing named
DeepSeek V4 FlashImpartner PRM, Unifyr
Two alternativesAnsira, Mindmatrix
against: Channelscaler
Impartner PRM, SOCiChanged
Three alternativesSalesforce PRM, Unifyr, Yext
Impartner PRM, Structured, ZINFI Unified Partner Management
Four alternativesChannelscaler, Extu, Mindmatrix, Unifyr
ZINFI Unified Partner Management
Three alternativesImpartner PRM, Unifyr, xAmplify
Unifyr, ZINFI Unified Partner Management
Three alternativesImpartner PRM, SproutLoud, StructuredWeb
against: Act-On, Adobe Marketo Engage, Impartner PRM, Mindmatrix, Oracle Eloqua, Salesforce Marketing Cloud Account Engagement, SproutLoud, Unifyr, ZINFI Unified Partner Management
Llama 4 MaverickSalesforce Marketing Cloudno first choiceChangedno first choiceno first choiceno first choicenothing named
Qwen 3.7 FlashUnifyr
Three alternativesImpartner PRM, JourneyBee, StructuredWeb
Impartner PRM, SOCiChanged
Two alternativesBirdeye, Salesforce PRM
Unifyr
Four alternativesChannelscaler, MarcomCentral, ZINFI Unified Partner Management, xAmplify
xAmplify
Three alternativesAnsira, Magentrix PRM, SproutLoud
against: Unifyr
no first choiceagainst: Ansira, Impartner PRM, Salesforce PRM, Unifyr
Kimi K2Impartner PRM, ZINFI Unified Partner Management
Two alternativesSproutLoud, Unifyr
Ansira, Impartner PRMChanged
Six alternativesChannelscaler, SOCi, Salesforce PRM, Unifyr, Yext, ZINFI Unified Partner Management
Impartner PRM
Five alternativesAnsira, Mindmatrix, StructuredWeb, Unifyr, ZINFI Unified Partner Management
xAmplify
One alternativeImpartner PRM
no first choicenothing named
GLM 4.7 FlashXImpartner PRM
Four alternativesJourneyBee, Salesforce PRM, Unifyr, ZINFI Unified Partner Management
Impartner PRM, MARCAPOChanged
Five alternativesIntrow, Kiflo PRM, Mindmatrix, PartnerStack, ZINFI Unified Partner Management
Impartner PRM
Three alternativesJourneyBee, Unifyr, ZINFI Unified Partner Management
against: Channeltivity, PartnerStack, Salesforce PRM
Channelscaler
Three alternativesImpartner PRM, Mindmatrix, Unifyr
against: Salesforce PRM
no first choicenothing named
MiniMax M2.5Impartner PRM, ZINFI Unified Partner Management
Two alternativesJourneyBee, Unifyr
PartnerStack, SOCi, impact.comChanged
Two alternativesAnsira, Everflow
Ansira
Five alternativesChannelscaler, Channeltivity, Impartner PRM, Unifyr, ZINFI Unified Partner Management
Impartner PRM, Unifyr, ZINFI Unified Partner Management
Three alternativesJourneyBee, Magentrix PRM, Salesforce PRM
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:04yes148 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:37yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:17yes1625 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:10yes206 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:15yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:24yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:16yes018 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:42yes07 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:41yes031 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:58yes070 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:11yes084 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:11yes017 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:32no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:53no03 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:41yes1522 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:58yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:13yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:08no04 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:00yes073 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:55yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:32yes031 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:56yes033 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:04yes029 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:16yes030 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:13yes1311 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:06yes311 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:45yes2229 s
ComparativePerplexity Sonarsonar2026-09-15 03:06yes206 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:05yes011 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:30yes014 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:35yes088 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:08yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:58yes093 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:56yes059 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:56yes047 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:45yes034 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:27yes1912 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:58yes56 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:29yes1931 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:21yes206 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:09yes011 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:54yes09 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:44yes018 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:13yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:07yes088 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:14yes066 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:10yes048 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:54yes044 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:26yes2721 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:28yes57 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:32no023 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:00yes2011 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:50yes012 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:49no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:49yes039 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:06yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 05:02yes050 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:32yes0108 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:27yes061 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:54yes043 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:32yes138 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:58yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:21yes1825 s
Negative framingPerplexity Sonarsonar2026-09-15 01:53yes208 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:35yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:18yes012 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:54yes035 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:10yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:19yes065 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:59yes044 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:33yes096 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:13yes032 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot read as HubSpot Marketing Hub
IMPARTNER read as Impartner PRM
Impartner read as Impartner PRM
Kiflo read as Kiflo PRM
Magentrix read as Magentrix PRM
Salesforce Partner Relationship Management (PRM) read as Salesforce PRM
ZINFI read as ZINFI Unified Partner Management
ZINFI Technologies read as ZINFI Unified Partner Management
ZINFI Unified Partner Management (UPM) Platform read as ZINFI Unified Partner Management
Unresolved, counted raw
GrowthZone
Localist
MARCAPO
Marketo or Adobe Marketo Engage
Ometria
Oracle Marketing / Oracle Responsys
Sageflo Radiate
Salesforce Distributed Marketing
Discontinued, still offered
No shut-down product was recommended here.
← AffiliatePRM →