Amazon Ads vs Skai
Nine of fourteen models named Amazon Ads first on the direct prompt; zero named Skai. Amazon Ads was named by fourteen of the fourteen models and Skai by eleven and Amazon Ads carries 55 labels and Skai 16, so the shares are not directly comparable.
Named in six categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail media platforms page.
By framing
Amazon AdsFirst choices, of fourteen modelsSkai
Across every category in the November 2026 Edition, Amazon Ads and Skai were named in the same answer forty times, of the 189 answers naming Amazon Ads and the 182 naming Skai. In those answers Skai took the first choice twelve times and Amazon Ads thirteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | | ||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | |
Amazon Ads Skai first choice named as an alternative argued againstblank: not namedEach cell is one answer, Amazon Ads on the left and Skai on the right.The direct prompt
Amazon Ads first, Skai an alternative
9 of 14 modelsSkai was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Amazon Ads51%#1 of 12Skai0%#– of 12Amazon Ads62%#1 of 9Skai4%#4 of 9Skai40%#1 of 14Amazon Ads12%#2 of 14What the models said about Amazon Ads
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“some AI models explicitly advise avoiding "pure retail media platforms" like standard Amazon Ads or Walmart Connect” Mistral Small · negative prompt · hard negative
“Amazon Ads: 12% of labels were negative, with 11 out of 14 models giving it a hard negative rating.” Llama 4 Maverick · negative prompt · hard negative
“Amazon remains the scale leader but also exemplifies the measurement limitation: it dominates spend yet measurement is confined to Amazon-owned sales with overlap risk” Muse Glimmer 30B · negative prompt · soft negative
“Major, established networks like Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Media, and Instacart Ads have the most mature technology, transparent reporting, and proven ROI” MiniMax M2.5 · negative prompt · first choice
“Keep your core investments in large, technologically mature networks (e.g., Amazon, Walmart Connect, Target Roundel) where self-serve scale and measurement are robust.” Gemini 3.5 Flash · negative prompt · first choice
“The safest approach is to be most confident with Amazon Ads and Walmart Connect (which have scale, robust data infrastructure, and more mature measurement)” DeepSeek V4 Flash · negative prompt · first choice
What the models said about Skai
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Pricing starts at significant annual minimums (often $50k–$100k+ per year), and they require dedicated platform operators” Gemini 3.5 Flash · paraphrase prompt · soft negative
“Top Recommendation: Skai (formerly Kenshoo) ... is the leading platform for mid-market and enterprise B2B companies” GLM 4.7 FlashX · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.