StackAdapt vs The Trade Desk
Thirteen of fourteen models named StackAdapt first on the direct prompt; one named The Trade Desk. Both were named by all fourteen models and StackAdapt carries 57 labels and The Trade Desk 54, so the shares are not directly comparable.
Named in seven categories this edition.
By Trade Desk, Ventura, United States, founded 2009. Named in ten categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
StackAdaptFirst choices, of fourteen modelsThe Trade Desk
Across every category in the November 2026 Edition, StackAdapt and The Trade Desk were named in the same answer 211 times, of the 418 answers naming StackAdapt and the 393 naming The Trade Desk. In those answers The Trade Desk took the first choice thirty-seven times and StackAdapt seventy-four.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | |
StackAdapt The Trade Desk first choice named as an alternative argued againstblank: not namedEach cell is one answer, StackAdapt on the left and The Trade Desk on the right.The direct prompt
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.StackAdapt first, The Trade Desk an alternative
12 of 14 modelsThe Trade Desk was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
StackAdapt41%#1 of 17The Trade Desk3%#8 of 17StackAdapt50%#1 of 13The Trade Desk7%#4 of 13The Trade Desk25%#2 of 11StackAdapt2%#7 of 11What the models said about StackAdapt
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Multiple warnings label it a platform to "avoid at all costs" for advertisers.” Grok 4.20 · negative prompt · hard negative
“the recommended demand-side platform for display ads for a mid-sized B2B company is StackAdapt, as it is the clear leader with 48% of first choices” Llama 4 Maverick · paraphrase prompt · first choice
“For most mid-market B2B companies, StackAdapt offers the best balance of capabilities, ease of use, and mid-market accessibility.” MiniMax M2.5 · direct prompt · first choice
What the models said about The Trade Desk
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid for Limited Budgets ... Stick away from enterprise DSPs like The Trade Desk and Google DV360” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid enterprise DSPs like The Trade Desk, Amazon DSP, or Criteo unless you have at least $10K–$50K/month” Grok 4.20 · budget prompt · hard negative
“Platforms to Skip at Mid-Market - The Trade Desk / DV360 — powerful but built for enterprise budgets” DeepSeek V4 Flash · direct prompt · hard negative
“The Trade Desk is the clearest choice when an advertiser wants broad CTV, audio, and open-web access outside a single media ecosystem.” Perplexity Sonar · comparative prompt · first choice
“Platforms with strong fraud protection (safer choices): The Trade Desk — Pre-bid filtering with IAS, DoubleVerify, and HUMAN Security” DeepSeek V4 Flash · negative prompt · first choice
“Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*” Gemini 3.5 Flash · negative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.