Print · November 2026 Edition
Postalytics vs Thanks.io
Nine of fourteen models named Postalytics first on the direct prompt; zero named Thanks.io. Postalytics was named by fourteen of the fourteen models and Thanks.io by nine and Postalytics carries 57 labels and Thanks.io 10, so the shares are not directly comparable.
Named in three categories this edition.
founded 2017. Named in two categories this edition.
First-choice share40%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 11; printed, not drawn.
Labels5710A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Postalytics reading right to left. Rank and label count are printed, not drawn.Lob was named alongside these two in twelve of the fourteen direct answers. Postalytics vs PostGrid Print & Mail · Postalytics vs Click2Mail · Postalytics vs Sendoso
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the print page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PostalyticsFirst choices, of fourteen modelsThanks.io
Direct90
Paraphrase60
Comparative30
Budget-constrained41
Scale-constrained10
Negative003 against Postalytics
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Postalytics and Thanks.io stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | |
Postalytics Thanks.io first choice named as an alternative argued againstblank: not namedEach cell is one answer, Postalytics on the left and Thanks.io on the right.The direct prompt
The plain question, one answer per model, grouped by where Postalytics and Thanks.io stood in it.
Postalytics first, Thanks.io not the choice
9 of 14 modelsThanks.io was named in the answer but not as the choice, or not at all.Claude Haiku 4.5Postalytics alternatives: Lob, PFL, PostGrid Print & Mail
Perplexity SonarPostalytics alternatives: Lob, PostGrid Print & Mail, Sendoso
Grok 4.20PFL, Postalytics alternatives: Lob, PostGrid Print & Mail
DeepSeek V4 FlashPostalytics alternatives: Lob, PostGrid Print & Mail, Sendoso
Llama 4 MaverickPostalytics
GLM 4.7 FlashXPostalytics alternatives: DirectMail.io, Lob, PostGrid Print & Mail
MiniMax M2.5Postalytics alternatives: Lob, PFL, Sendoso
GPT-6 LunaPostalytics alternatives: Lob, Sendoso
Muse Glimmer 30BPostalytics, Sendoso alternatives: Lob, PostGrid Print & Mail
Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniSendoso alternatives: PFL Direct Mail Platform, PostGrid Print & Mail, Postalytics
Mistral SmallLob, PostGrid Print & Mail alternatives: Postalytics, Postie
Qwen 3.7 FlashPostGrid Print & Mail alternatives: Lob, Postalytics, Sendoso
Kimi K2Reachdesk alternatives: Lob, PostGrid Print & Mail, Postalytics
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Gemini 3.5 FlashSendoso alternatives: Lob, Postal, Reachdesk
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Postalytics leads by forty-three points.
Postalytics43%#1 of 6Thanks.io0%#– of 6Mid-marketThe figures above
Postalytics leads by thirty-eight points.
Postalytics40%#1 of 11Thanks.io2%#8 of 11Enterprise
Thanks.io is not named for this buyer.
Postalytics6%#5 of 10Thanks.io—not namedWhat the models said about Postalytics
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Platforms requiring heavy base SaaS subscriptions ($200–$500+/month) on top of per-piece print costs (e.g., higher-tier plans of Postalytics)” Gemini 3.5 Flash · negative prompt · soft negative
“Postalytics — verify your exact integrations and security requirements. G2 shows a much smaller review sample than some competitors” GPT-6 Luna · negative prompt · soft negative
“Postalytics (Use Caution Regarding Scale)... their reporting features are often described as basic” Qwen 3.7 Flash · negative prompt · soft negative
“My default recommendation: Postalytics for a mid-sized B2B company running marketer-led direct-mail campaigns.” GPT-6 Luna · paraphrase prompt · first choice
“Postalytics — Best for Marketers & CRM Integration ... dominate the pure direct mail automation space” Kimi K2 · comparative prompt · first choice
“Postalytics for triggered CRM mail and Sendoso for sales-enablement gifting are the practical best fits” Muse Glimmer 30B · direct prompt · first choice
What the models said about Thanks.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Thanks.io — *Best Overall for SMBs & B2B Lead Generation*” Gemini 3.5 Flash · budget prompt · first choice
“Serves API teams and DIY senders, and creates hyper-realistic handwriting indistinguishable from personal notes.” Muse Glimmer 30B · comparative prompt · alternative
“More approachable for smaller, relationship-driven mail programs than a full performance-marketing stack.” GPT-6 Luna · comparative prompt · alternative
Also compared
Postalytics vs PostGrid Print & MailPostalytics vs Click2MailPostalytics vs SendosoPostalytics vs LobPostalytics vs ReachdeskPostalytics vs PFLPostGrid Print & Mail vs Thanks.ioClick2Mail vs Thanks.ioSendoso vs Thanks.ioLob vs Thanks.ioReachdesk vs Thanks.ioPFL vs Thanks.ioAll twenty-eight head-to-head pages and the full direct mail standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.