Print · November 2026 Edition
PFL vs Thanks.io
One of fourteen models named PFL first on the direct prompt; zero named Thanks.io. PFL was named by eight of the fourteen models and Thanks.io by nine and PFL carries 13 labels and Thanks.io 10, so the shares are not directly comparable.
Named in two categories this edition.
founded 2017. Named in two categories this edition.
First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate8%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#7#8A position in a field of 11; printed, not drawn.
Labels1310A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, PFL reading right to left. Rank and label count are printed, not drawn.Postalytics was named alongside these two in thirteen of the fourteen direct answers. Postalytics vs PFL · Postalytics vs Thanks.io · PostGrid Print & Mail vs PFL
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the print page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PFLFirst choices, of fourteen modelsThanks.io
Direct10
Paraphrase001 against PFL
Comparative00
Budget-constrained01
Scale-constrained00
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where PFL and Thanks.io stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | |||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | |||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | |
PFL Thanks.io first choice named as an alternative argued againstblank: not namedEach cell is one answer, PFL on the left and Thanks.io on the right.The direct prompt
The plain question, one answer per model, grouped by where PFL and Thanks.io stood in it.
PFL first, Thanks.io not the choice
1 of 14 modelsThanks.io was named in the answer but not as the choice, or not at all.Grok 4.20PFL, Postalytics alternatives: Lob, PostGrid Print & Mail
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Postalytics alternatives: Lob, PFL, PostGrid Print & Mail
MiniMax M2.5Postalytics alternatives: Lob, PFL, Sendoso
Neither was named
11 of 14 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniSendoso alternatives: PFL Direct Mail Platform, PostGrid Print & Mail, Postalytics
Gemini 3.5 FlashSendoso alternatives: Lob, Postal, Reachdesk
Perplexity SonarPostalytics alternatives: Lob, PostGrid Print & Mail, Sendoso
Mistral SmallLob, PostGrid Print & Mail alternatives: Postalytics, Postie
DeepSeek V4 FlashPostalytics alternatives: Lob, PostGrid Print & Mail, Sendoso
Llama 4 MaverickPostalytics
Qwen 3.7 FlashPostGrid Print & Mail alternatives: Lob, Postalytics, Sendoso
Kimi K2Reachdesk alternatives: Lob, PostGrid Print & Mail, Postalytics
GLM 4.7 FlashXPostalytics alternatives: DirectMail.io, Lob, PostGrid Print & Mail
GPT-6 LunaPostalytics alternatives: Lob, Sendoso
Muse Glimmer 30BPostalytics, Sendoso alternatives: Lob, PostGrid Print & Mail
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
PFL0%#– of 6Thanks.io0%#– of 6Mid-marketThe figures above
Level: the same share of first choices.
PFL2%#7 of 11Thanks.io2%#8 of 11Enterprise
Thanks.io is not named for this buyer.
PFL8%#4 of 10Thanks.io—not namedWhat the models said about PFL
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Powerful but geared toward larger enterprises” DeepSeek V4 Flash · paraphrase prompt · soft negative
“the best direct mail automation platform is usually Postalytics or PFL, depending on your exact priorities” Grok 4.20 · direct prompt · first choice
“Choose PFL for enterprise-scale programs where print quality, fulfillment, and marketing-automation integrations matter.” Perplexity Sonar · comparative prompt · alternative
“Typically positioned for B2B sales and agency programs with full orchestration, compliance and service network.” Muse Glimmer 30B · comparative prompt · alternative
What the models said about Thanks.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Thanks.io — *Best Overall for SMBs & B2B Lead Generation*” Gemini 3.5 Flash · budget prompt · first choice
“Serves API teams and DIY senders, and creates hyper-realistic handwriting indistinguishable from personal notes.” Muse Glimmer 30B · comparative prompt · alternative
“More approachable for smaller, relationship-driven mail programs than a full performance-marketing stack.” GPT-6 Luna · comparative prompt · alternative
Also compared
Postalytics vs PFLPostalytics vs Thanks.ioPostGrid Print & Mail vs PFLPostGrid Print & Mail vs Thanks.ioClick2Mail vs PFLClick2Mail vs Thanks.ioSendoso vs PFLSendoso vs Thanks.ioLob vs PFLLob vs Thanks.ioReachdesk vs PFLReachdesk vs Thanks.ioAll twenty-eight head-to-head pages and the full direct mail standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.