Mobile apps · November 2026 Edition
Braze vs AppsFlyer
Three of fourteen models named Braze first on the direct prompt; one named AppsFlyer. Braze was named by fourteen of the fourteen models and AppsFlyer by thirteen and Braze carries 46 labels and AppsFlyer 43, so the shares are not directly comparable.
New York City, United States, founded 2011. Named in fourteen categories this edition.
Herzliya, Israel, founded 2011. Named in five categories this edition.
First-choice share12%8%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate24%14%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 19; printed, not drawn.
Labels4643A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Braze reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in nine of the fourteen direct answers. Customer.io vs Braze · Customer.io vs AppsFlyer · Braze vs Apple Search Ads
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile apps page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrazeFirst choices, of fourteen modelsAppsFlyer
Direct313 against Braze · 1 against AppsFlyer
Paraphrase305 against Braze
Comparative05
Budget-constrained012 against Braze · 1 against AppsFlyer
Scale-constrained02
Negative001 against Braze · 4 against AppsFlyer
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Braze and AppsFlyer stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | | | |
Braze AppsFlyer first choice named as an alternative argued againstblank: not namedEach cell is one answer, Braze on the left and AppsFlyer on the right.The direct prompt
The plain question, one answer per model, grouped by where Braze and AppsFlyer stood in it.
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.GLM 4.7 FlashXAppsFlyer, Braze alternatives: CleverTap, Customer.io, MobileAction
Braze first, AppsFlyer not the choice
2 of 14 modelsAppsFlyer was named in the answer but not as the choice, or not at all.GPT-5.4 miniBraze alternatives: Airship, CleverTap, Customer.io
MiniMax M2.5Braze alternatives: Insider, MoEngage
Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Insider alternatives: Braze, CleverTap
Gemini 3.5 FlashCustomer.io alternatives: AppsFlyer, Branch, Pendo Mobile
Grok 4.20CleverTap alternatives: AppsFlyer, Braze, Customer.io, Google Display & Video 360, Liftoff, MoEngage, Moloco, Singular
Mistral SmallCustomer.io alternatives: Braze, CleverTap
DeepSeek V4 FlashCleverTap alternatives: Adjust, Branch, Braze, Insider, MoEngage
Qwen 3.7 FlashOneSignal alternatives: AppsFlyer, Braze
GPT-6 LunaCustomer.io alternatives: Braze, OneSignal
Muse Glimmer 30BAdjust, CleverTap, MoEngage alternatives: Branch, Braze, Insider, OneSignal, Vero, WebEngage
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Perplexity SonarCustomer.io alternatives: HubSpot Marketing Hub
Llama 4 MaverickCustomer.io alternatives: ActiveCampaign, HubSpot Marketing Hub, Meta Advantage+ App Campaigns
Kimi K2Customer.io alternatives: CleverTap
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mid-marketThe figures above
The order flips: Braze leads at mid-market.
Braze12%#2 of 19AppsFlyer8%#6 of 19Enterprise
What the models said about Braze
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.
“Avoid Braze unless you have a clear need for its advanced capabilities *and* a budget to match—it's often overkill and overpriced” Kimi K2 · direct prompt · hard negative
“For most mid-market B2B apps, a combination of AppsFlyer (attribution) + Braze or CleverTap (engagement) + MobileAction (ASO) gives you a complete stack” GLM 4.7 FlashX · direct prompt · first choice
What the models said about AppsFlyer
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“avoid purchasing enterprise-level Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust immediately” Qwen 3.7 Flash · budget prompt · hard negative
“Avoid or be cautious with Braze and AppsFlyer due to their pricing models” Mistral Small · negative prompt · hard negative
“A user reported unexpected charges, difficulty downgrading, and a lack of transparency in billing... this single review suggests you should verify contract terms and billing policies before committing.” GLM 4.7 FlashX · negative prompt · soft negative
“The global market leader with the largest integration ecosystem... Choose AppsFlyer or Adjust for standard end-to-end attribution” Gemini 3.5 Flash · comparative prompt · first choice
“a combination of AppsFlyer (attribution) + Braze or CleverTap (engagement) + MobileAction (ASO) gives you a complete stack” GLM 4.7 FlashX · direct prompt · first choice
“AppsFlyer is the safest pick if you need the widest partner ecosystem and can pay $0.07 per conversion.” Muse Glimmer 30B · comparative prompt · first choice
Also compared
Customer.io vs BrazeCustomer.io vs AppsFlyerBraze vs Apple Search AdsBraze vs Meta Advantage+ App CampaignsBraze vs CleverTapBraze vs OneSignalBraze vs MoEngageApple Search Ads vs AppsFlyerMeta Advantage+ App Campaigns vs AppsFlyerCleverTap vs AppsFlyerAppsFlyer vs OneSignalAppsFlyer vs MoEngageAll twenty-eight head-to-head pages and the full mobile apps standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.