Local listings management · November 2026 Edition
BrightLocal vs Yext
Eight of fourteen models named BrightLocal first on the direct prompt; three named Yext. Both were named by all fourteen models and BrightLocal carries 67 labels and Yext 66, so the shares are not directly comparable.
Named in four categories this edition.
New York City, United States, founded 2006. Named in five categories this edition.
First-choice share46%15%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%47%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 10; printed, not drawn.
Labels6766A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, BrightLocal reading right to left. Rank and label count are printed, not drawn.Semrush Local was named alongside these two in eight of the fourteen direct answers. BrightLocal vs Moz Local · BrightLocal vs Semrush Local · BrightLocal vs SOCi
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrightLocalFirst choices, of fourteen modelsYext
Direct831 against BrightLocal · 5 against Yext
Paraphrase1217 against Yext
Comparative36
Budget-constrained307 against Yext
Scale-constrained141 against Yext
Negative105 against BrightLocal · 11 against Yext
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, BrightLocal and Yext were named in the same answer 157 times, of the 222 answers naming BrightLocal and the 295 naming Yext. In those answers Yext took the first choice twenty-five times and BrightLocal fifty-eight.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where BrightLocal and Yext stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | | |
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | |
BrightLocal Yext first choice named as an alternative argued againstblank: not namedEach cell is one answer, BrightLocal on the left and Yext on the right.The direct prompt
The plain question, one answer per model, grouped by where BrightLocal and Yext stood in it.
BrightLocal first, Yext an alternative
8 of 14 modelsYext was named in the answer but not as the choice, or not at all.Claude Haiku 4.5BrightLocal, Semrush Local alternatives: Advice Local, Synup
Gemini 3.5 FlashBrightLocal alternatives: Semrush Local, Uberall
Mistral SmallBrightLocal alternatives: GBPPromote, Moz Local, Yext
DeepSeek V4 FlashBirdeye, BrightLocal alternatives: Uberall
Qwen 3.7 FlashBrightLocal alternatives: Semrush Local, Uberall
Kimi K2BrightLocal alternatives: Moz Local, Semrush Local, Synup
GLM 4.7 FlashXBrightLocal alternatives: Birdeye, Semrush Local
Muse Glimmer 30BBrightLocal alternatives: Birdeye, Moz Local, Yext
Yext first, BrightLocal an alternative
3 of 14 modelsBrightLocal was named in the answer but not as the choice, or not at all.GPT-5.4 miniYext alternatives: SOCi, Uberall
Perplexity SonarYext alternatives: Birdeye, BrightLocal, Semrush Local, Uberall
GPT-6 LunaYext alternatives: BrightLocal, Uberall
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Grok 4.20SOCi alternatives: Birdeye, Semrush Local, Yext
MiniMax M2.5SOCi, Semrush Local alternatives: Birdeye, Yext
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Llama 4 Maverickno first choice
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
BrightLocal leads by forty-five points.
BrightLocal45%#1 of 12Yext0%#12 of 12Mid-marketThe figures above
BrightLocal leads by thirty-one points.
BrightLocal46%#1 of 10Yext15%#3 of 10Enterprise
The order flips: Yext leads at enterprise.
Yext52%#1 of 10BrightLocal2%#5 of 10What the models said about BrightLocal
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Who should avoid: Larger operators or agencies managing dozens of listings.” Grok 4.20 · negative prompt · hard negative
“BrightLocal is often recommended, but buyers note persistent issues: "eight persistent issues, including performance bottlenecks, a dated user experience, unpredictable costs"” Muse Glimmer 30B · negative prompt · soft negative
“Other platforms like BrightLocal and Moz Local have also received some negative feedback, but they also offer useful features” Llama 4 Maverick · negative prompt · soft negative
“BrightLocal is the top recommendation due to its comprehensive features, strong reputation, and value for multi-location management.” Mistral Small · paraphrase prompt · first choice
“BrightLocal is the best fit for agencies and local brands needing recurring multi-location listing audits with audit-ready reporting.” Muse Glimmer 30B · comparative prompt · first choice
“BrightLocal: Strong for agencies/SMBs scaling up. Excellent listings sync, reporting, and review tools. Affordable entry point” Grok 4.20 · scale prompt · first choice
What the models said about Yext
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Yext: widely regarded as powerful but notoriously expensive and complex for smaller entities. Users frequently complain about high price hikes and poor support tiers” Qwen 3.7 Flash · negative prompt · hard negative
“Yext is one such platform that has received negative reviews and is not recommended for mid-sized B2B companies” Llama 4 Maverick · negative prompt · hard negative
“Yext – rental model / post-cancellation drift ... "You are renting your citations, not building an asset."” Muse Glimmer 30B · negative prompt · hard negative
“Yext and Uberall both position their products for multi-location brands, with bulk updates, publisher networks, duplicate suppression, and enterprise workflows.” GPT-5.4 mini · scale prompt · first choice
“Yext | Enterprise brands, multi-location franchises | ~$16/month (per platform) | Centralized management, massive publisher network (200+)” GLM 4.7 FlashX · comparative prompt · first choice
“I'd usually recommend Yext if your top priority is centralized listings control, governance, and consistency across many locations” GPT-5.4 mini · paraphrase prompt · first choice
Also compared
BrightLocal vs Moz LocalBrightLocal vs Semrush LocalBrightLocal vs SOCiBrightLocal vs UberallBrightLocal vs BirdeyeBrightLocal vs WhitesparkMoz Local vs YextYext vs Semrush LocalYext vs SOCiYext vs UberallYext vs BirdeyeYext vs WhitesparkAll twenty-eight head-to-head pages and the full local listings standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.