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Local listings management · November 2026 Edition

BrightLocal vs Birdeye

Eight of fourteen models named BrightLocal first on the direct prompt; one named Birdeye. Both were named by all fourteen models and BrightLocal carries 67 labels and Birdeye 39, so the shares are not directly comparable.

BrightLocal

endorsed leader

Named in four categories this edition.

Birdeye

accepted challenger

Named in nine categories this edition.

First-choice share46%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate9%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 10; printed, not drawn.
Labels6739A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, BrightLocal reading right to left. Rank and label count are printed, not drawn.Semrush Local was named alongside these two in eight of the fourteen direct answers. BrightLocal vs Moz Local · BrightLocal vs Yext · BrightLocal vs Semrush Local

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the local listings management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrightLocalFirst choices, of fourteen modelsBirdeye
Direct811 against BrightLocal · 1 against Birdeye
Paraphrase1201 against Birdeye
Comparative30
Budget-constrained30
Scale-constrained10
Negative105 against BrightLocal · 4 against Birdeye
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, BrightLocal and Birdeye were named in the same answer 113 times, of the 222 answers naming BrightLocal and the 380 naming Birdeye. In those answers Birdeye took the first choice six times and BrightLocal forty-two.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where BrightLocal and Birdeye stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
BrightLocal Birdeye first choice named as an alternative argued againstblank: not namedEach cell is one answer, BrightLocal on the left and Birdeye on the right.

The direct prompt

The plain question, one answer per model, grouped by where BrightLocal and Birdeye stood in it.

Both were the first choice

1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.
DeepSeek V4 FlashBirdeye, BrightLocal alternatives: Uberall

BrightLocal first, Birdeye an alternative

7 of 14 modelsBirdeye was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5BrightLocal, Semrush Local alternatives: Advice Local, Synup
Gemini 3.5 FlashBrightLocal alternatives: Semrush Local, Uberall
Mistral SmallBrightLocal alternatives: GBPPromote, Moz Local, Yext
Qwen 3.7 FlashBrightLocal alternatives: Semrush Local, Uberall
Kimi K2BrightLocal alternatives: Moz Local, Semrush Local, Synup
GLM 4.7 FlashXBrightLocal alternatives: Birdeye, Semrush Local
Muse Glimmer 30BBrightLocal alternatives: Birdeye, Moz Local, Yext

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Perplexity SonarYext alternatives: Birdeye, BrightLocal, Semrush Local, Uberall
Grok 4.20SOCi alternatives: Birdeye, Semrush Local, Yext
MiniMax M2.5SOCi, Semrush Local alternatives: Birdeye, Yext
GPT-6 LunaYext alternatives: BrightLocal, Uberall

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniYext alternatives: SOCi, Uberall
Llama 4 Maverickno first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
BrightLocal leads by forty-five points.
BrightLocal45%#1 of 12
Birdeye0%#11 of 12
The full small business standing →
Mid-marketThe figures above
BrightLocal leads by forty-four points.
BrightLocal46%#1 of 10
Birdeye2%#7 of 10
The full mid-market standing →
Enterprise
The order flips: Birdeye leads at enterprise.
Birdeye5%#4 of 10
BrightLocal2%#5 of 10
The full enterprise standing →

What the models said about BrightLocal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Who should avoid: Larger operators or agencies managing dozens of listings.” Grok 4.20 · negative prompt · hard negative
“BrightLocal is often recommended, but buyers note persistent issues: "eight persistent issues, including performance bottlenecks, a dated user experience, unpredictable costs"” Muse Glimmer 30B · negative prompt · soft negative
“Other platforms like BrightLocal and Moz Local have also received some negative feedback, but they also offer useful features” Llama 4 Maverick · negative prompt · soft negative
“BrightLocal is the top recommendation due to its comprehensive features, strong reputation, and value for multi-location management.” Mistral Small · paraphrase prompt · first choice
“BrightLocal is the best fit for agencies and local brands needing recurring multi-location listing audits with audit-ready reporting.” Muse Glimmer 30B · comparative prompt · first choice
“BrightLocal: Strong for agencies/SMBs scaling up. Excellent listings sync, reporting, and review tools. Affordable entry point” Grok 4.20 · scale prompt · first choice

What the models said about Birdeye

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“113+ BBB complaints in the last three years... High cost per location (from $299/month).” Grok 4.20 · negative prompt · hard negative
“avoid Birdeye, Yext, Surefire Local, 411 Locals, and Thryv” DeepSeek V4 Flash · negative prompt · hard negative
“Avoid Yext, Uberall, and Birdeye at this stage” DeepSeek V4 Flash · paraphrase prompt · hard negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.