Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Fourteen of fourteen models named HubSpot Marketing Hub first on the direct prompt; zero named MailerLite. HubSpot Marketing Hub was named by fourteen of the fourteen models and MailerLite by thirteen and HubSpot Marketing Hub carries 60 labels and MailerLite 29, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in twenty-nine categories this edition.
San Francisco, United States, founded 2010. Named in seven categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the email marketing platforms page.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid committing without modeling future costs. It can become expensive when you need more than basic email features” Perplexity Sonar · negative prompt · hard negative
“Platforms to Avoid for Cold Email: Mailchimp, ActiveCampaign, Klaviyo, Omnisend, HubSpot.” Qwen 3.7 Flash · negative prompt · hard negative
“I'd generally recommend HubSpot Marketing Hub if your priority is having email marketing, CRM, automation, lead scoring, and reporting in one system” GPT-5.4 mini · paraphrase prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“standard email marketing tools like basic Mailchimp or MailerLite usually aren’t enough” Gemini 3.5 Flash · paraphrase prompt · soft negative
“MailerLite: Surprisingly decent, until I hit the contact cap.” Muse Glimmer 30B · negative prompt · soft negative
“You've outgrown simple tools like Mailchimp / MailerLite” Muse Glimmer 30B · scale prompt · soft negative
“Safer recommendations: ... consider MailerLite, Brevo, or ActiveCampaign for most users” Grok 4.20 · negative prompt · first choice
“MailerLite or Zoho Campaigns offer the best balance of features, pricing, and ease of use” GLM 4.7 FlashX · budget prompt · first choice
“MailerLite is widely recommended as the best overall choice for budget-conscious businesses.” Claude Haiku 4.5 · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.