GWI vs Audiense
Two of fourteen models named GWI first on the direct prompt; three named Audiense. GWI was named by fourteen of the fourteen models and Audiense by thirteen and GWI carries 42 labels and Audiense 27, so the shares are not directly comparable.
Named in two categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audience and consumer insights platforms page.
By framing
GWIFirst choices, of fourteen modelsAudiense
Across every category in the November 2026 Edition, GWI and Audiense were named in the same answer forty-six times, of the 143 answers naming GWI and the 61 naming Audiense. In those answers Audiense took the first choice five times and GWI eleven.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | |||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | |
GWI Audiense first choice named as an alternative argued againstblank: not namedEach cell is one answer, GWI on the left and Audiense on the right.The direct prompt
GWI first, Audiense an alternative
2 of 14 modelsAudiense was named in the answer but not as the choice, or not at all.Audiense first, GWI not the choice
3 of 14 modelsGWI was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
5 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
GWI2%#9 of 18Audiense2%#7 of 18What the models said about GWI
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Users report issues with data inaccuracy and limited data for certain regions” Mistral Small · negative prompt · hard negative
“Avoid enterprise platforms such as GWI, Brandwatch, and Audiense” Perplexity Sonar · budget prompt · hard negative
“Generally well-rated (4.4/5 on G2 for usability and data volume), but as a survey/social hybrid, it's not immune to broader industry quality erosion.” Grok 4.20 · negative prompt · soft negative
“Prefer platforms that rely on transparent zero-party/first-party data (e.g., opt-in consumer panels like GWI or YouGov)” Gemini 3.5 Flash · negative prompt · first choice
“GWI (Global Web Index) stands out as the best overall audience insights platform for a mid-market B2B company” Grok 4.20 · direct prompt · first choice
“GWI or YouGov for audience profiling, Brandwatch for real-time listening, NielsenIQ for purchase data” DeepSeek V4 Flash · comparative prompt · first choice
What the models said about Audiense
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid enterprise-tier tools like Brandwatch, Sprinklr, Audiense, or Resonate” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid enterprise platforms such as GWI, Brandwatch, and Audiense” Perplexity Sonar · budget prompt · hard negative
“far cheaper than enterprise tools like Audiense (~$8K+/yr)” GLM 4.7 FlashX · budget prompt · soft negative
“Audiense is described as "a social intelligence powerhouse… uses advanced psychographic profiling through IBM Watson integration."” Muse Glimmer 30B · comparative prompt · first choice
“Audiense and ReachStream are the top choices due to their strong focus on B2B audience segmentation and data accuracy” Mistral Small · direct prompt · first choice
“Best for Audience Composition & Social Insight: Audiense ... widely recommended for B2B” Qwen 3.7 Flash · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.