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Attribution and marketing mix modeling · November 2026 Edition

Meta Robyn vs HockeyStack

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Zero of fourteen models named Meta Robyn first on the direct prompt; one named HockeyStack. Meta Robyn was named by twelve of the fourteen models and HockeyStack by eleven and both carry 30 labels, so the shares below are directly comparable.

Meta Robyn

accepted challenger

By Meta Platforms, Menlo Park, United States, founded 2004. Named in one category this edition.

HockeyStack

accepted challenger

Named in five categories this edition.

First-choice share3%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate23%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#7#8A position in a field of 22; printed, not drawn.
Labels3030Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, Meta Robyn reading right to left. Rank and label count are printed, not drawn.Dreamdata was named alongside these two in ten of the fourteen direct answers. Dreamdata vs Meta Robyn · Dreamdata vs HockeyStack · Rockerbox vs Meta Robyn

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Meta RobynFirst choices, of fourteen modelsHockeyStack
Direct01
Paraphrase002 against Meta Robyn
Comparative001 against Meta Robyn
Budget-constrained20
Scale-constrained00
Negative004 against Meta Robyn
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Meta Robyn and HockeyStack were named in the same answer thirty-one times, of the 88 answers naming Meta Robyn and the 101 naming HockeyStack. In those answers HockeyStack took the first choice one time and Meta Robyn zero.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Meta Robyn and HockeyStack stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Meta Robyn HockeyStack first choice named as an alternative argued againstblank: not namedEach cell is one answer, Meta Robyn on the left and HockeyStack on the right.

The direct prompt

The plain question, one answer per model, grouped by where Meta Robyn and HockeyStack stood in it.

HockeyStack first, Meta Robyn not the choice

1 of 14 modelsMeta Robyn was named in the answer but not as the choice, or not at all.
Kimi K2HockeyStack alternatives: Dreamdata, Rockerbox

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Dreamdata, Recast alternatives: Adobe Marketo Measure, CaliberMind, Factors.ai, HockeyStack, HubSpot Marketing Hub, Improvado
GPT-5.4 miniDreamdata, Keen Decision Systems alternatives: Analytic Partners, HockeyStack, Lifesight
Gemini 3.5 FlashDreamdata alternatives: HockeyStack, InfiniGrow, Measured, Recast
Perplexity SonarDreamdata alternatives: HockeyStack, Measured, Rockerbox
Mistral SmallDreamdata, Funnel alternatives: Analytic Partners, HockeyStack, Kontrol Media, Recast, Ruler Analytics
MiniMax M2.5Dreamdata alternatives: Factors.ai, HockeyStack, Ruler Analytics

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Grok 4.20Rockerbox alternatives: Dreamdata, Measured, Recast
DeepSeek V4 FlashNorthbeam alternatives: Dreamdata, Factors.ai, Lifesight, LiftLab, Measured
Llama 4 MaverickRockerbox alternatives: Adobe Marketo Measure, Attribution App, Recast
Qwen 3.7 FlashRockerbox alternatives: Attribution App, Recast
GLM 4.7 FlashXMammoth Analytics, Rockerbox alternatives: Adobe Marketo Measure, Funnel, Usermaven
GPT-6 LunaRuler Analytics alternatives: CaliberMind
Muse Glimmer 30BDreamdata alternatives: Attribution App, Rockerbox

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Meta Robyn leads by two points.
Meta Robyn3%#7 of 19
HockeyStack2%#10 of 19
The full small business standing →
Mid-marketThe figures above
Meta Robyn leads by two points.
Meta Robyn3%#7 of 22
HockeyStack2%#8 of 22
The full mid-market standing →
Enterprise
The order flips: HockeyStack leads at enterprise.
HockeyStack7%#5 of 16
Meta Robyn0%#13 of 16
The full enterprise standing →

What the models said about Meta Robyn

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“require significant in-house data science expertise — not practical for most mid-sized teams” DeepSeek V4 Flash · paraphrase prompt · hard negative
“its attribution counterpart has a 27% negative rate, with users questioning its applicability for cross-channel attribution outside of Meta's ecosystem” Mistral Small · negative prompt · soft negative
“High rate of negative feedback in buyer analyses (e.g., 67% negative labels); requires data science skills” Grok 4.20 · negative prompt · soft negative
“If you have technical capabilities: Use Google Meridian or Meta Robyn.” Gemini 3.5 Flash · budget prompt · first choice
“start with GA4 + open-source Meridian/Robyn” Muse Glimmer 30B · budget prompt · first choice
“Use Google's Meridian or Meta's Robyn (open-source Bayesian MMM) integrated via a data warehouse.” Grok 4.20 · paraphrase prompt · alternative

What the models said about HockeyStack

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Best Overall for Mid-Market B2B” Kimi K2 · direct prompt · first choice
“Prioritize account-level attribution with Salesforce/HubSpot native integration (Dreamdata, HockeyStack, or Adobe Marketo Measure)” Kimi K2 · scale prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.