Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Seven of fourteen models named Dreamdata first on the direct prompt; four named Rockerbox. Dreamdata was named by fourteen of the fourteen models and Rockerbox by thirteen and Dreamdata carries 39 labels and Rockerbox 28, so the shares are not directly comparable.
Named in six categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the attribution and marketing mix modeling page.
Across every category in the November 2026 Edition, Dreamdata and Rockerbox were named in the same answer fifty-two times, of the 160 answers naming Dreamdata and the 93 naming Rockerbox. In those answers Rockerbox took the first choice ten times and Dreamdata eleven.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | ||||||
| Gemini 3.5 Flash | ||||||
| Perplexity Sonar | ||||||
| Grok 4.20 | ||||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | ||||||
| GLM 4.7 FlashX | ||||||
| MiniMax M2.5 | ||||||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B |
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Dreamdata is especially appealing to mid-market and growth-stage B2B teams that want robust attribution without committing to a heavier enterprise program.” Claude Haiku 4.5 · direct prompt · first choice
“If B2B/SaaS: Prioritize account-level attribution with Salesforce/HubSpot native integration (Dreamdata, HockeyStack, or Adobe Marketo Measure)” Kimi K2 · scale prompt · first choice
“I recommend considering a combination of Dreamdata and Recast as your attribution and MMM (Marketing Mix Modeling) tools.” Mistral Small · paraphrase prompt · first choice
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“platforms (like Northbeam or Rockerbox) typically cost thousands of dollars monthly” Qwen 3.7 Flash · budget prompt · soft negative
“If e-commerce/omnichannel: Look for unified MMM+MTA with strong privacy resilience (Rockerbox, SegmentStream, Northbeam)” Kimi K2 · scale prompt · first choice
“The best marketing attribution and marketing mix modeling platform for a mid-market B2B company is Rockerbox” Llama 4 Maverick · direct prompt · first choice
“For a balance, consider Rockerbox (attribution + incrementality) combined with Robyn (MMM).” MiniMax M2.5 · budget prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.