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AI visibility and answer engine tracking tools · November 2026 Edition

Otterly vs Profound

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Zero of fourteen models named Otterly first on the direct prompt; two named Profound. Both were named by all fourteen models and Otterly carries 46 labels and Profound 42, so the shares are not directly comparable.

Otterly

accepted challenger

Named in two categories this edition.

Profound

accepted challenger

Named in four categories this edition.

First-choice share20%15%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate11%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#3A position in a field of 10; printed, not drawn.
Labels4642A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Otterly reading right to left. Rank and label count are printed, not drawn.Peec AI was named alongside these two in twelve of the fourteen direct answers. Peec AI vs Otterly · Peec AI vs Profound · Otterly vs Scrunch

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OtterlyFirst choices, of fourteen modelsProfound
Direct021 against Otterly · 3 against Profound
Paraphrase041 against Profound
Comparative27
Budget-constrained1103 against Profound
Scale-constrained02
Negative004 against Otterly · 2 against Profound
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Otterly and Profound were named in the same answer fifty-seven times, of the 124 answers naming Otterly and the 143 naming Profound. In those answers Profound took the first choice twelve times and Otterly twelve.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Otterly and Profound stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Otterly Profound first choice named as an alternative argued againstblank: not namedEach cell is one answer, Otterly on the left and Profound on the right.

The direct prompt

The plain question, one answer per model, grouped by where Otterly and Profound stood in it.

Profound first, Otterly not the choice

2 of 14 modelsOtterly was named in the answer but not as the choice, or not at all.
GPT-5.4 miniProfound alternatives: Conductor, SE Ranking, SE Visible, Similarweb AI Search Intelligence
Gemini 3.5 FlashProfound, Scrunch alternatives: Gauge, HubSpot AEO Tool, Mentionova, Semrush AI Visibility Toolkit

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.20Peec AI alternatives: DeepSmith, HeyAmos, HubSpot AEO Tool, Profound
Mistral SmallGetIntel, Peec AI alternatives: Otterly, Sona AI Visibility
DeepSeek V4 FlashGetIntel, Peec AI alternatives: Otterly
Llama 4 MaverickPeec AI alternatives: GetIntel, HubSpot AEO Tool, Otterly, Wonnda Signal
Qwen 3.7 FlashPeec AI alternatives: DeepSmith, HubSpot AEO Tool, Profound
GLM 4.7 FlashXSona AI Visibility alternatives: Ahrefs Brand Radar, Otterly, Peec AI, Tracemetry
GPT-6 LunaPeec AI alternatives: Profound, Semrush AI Visibility Toolkit

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Scrunch alternatives: HubSpot AEO Tool, Mentionova, Peec AI
Perplexity SonarPeec AI alternatives: HubSpot AEO Tool, Semrush AI Visibility Toolkit, Sona AI Visibility
Kimi K2Peec AI alternatives: AthenaHQ, HubSpot AEO Tool
MiniMax M2.5Peec AI alternatives: GetIntel, Sona AI Visibility, Trakkr
Muse Glimmer 30BPeec AI alternatives: HeyAmos, HubSpot AEO Tool

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Otterly leads by fifty-one points.
Otterly51%#1 of 8
Profound0%#8 of 8
The full small business standing →
Mid-marketThe figures above
Otterly leads by six points.
Otterly20%#2 of 10
Profound15%#3 of 10
The full mid-market standing →
Enterprise
The order flips: Profound leads at enterprise.
Profound49%#1 of 11
Otterly2%#9 of 11
The full enterprise standing →

What the models said about Otterly

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“some tools to be cautious about or avoid include Otterly, HubSpot AEO Grader, and Peec AI” Llama 4 Maverick · negative prompt · hard negative
“Some tools marketed broadly (like Otterly.AI, Peec AI, Rankscale) were flagged as "highly problematic for enterprise" use” MiniMax M2.5 · negative prompt · soft negative
“Monitoring-only tools (Otterly, SE Visible, Nightwatch) reveal visibility is low but don't tell you how to fix it.” Claude Haiku 4.5 · negative prompt · soft negative
“The best AI visibility and answer engine tracking tool for a company with a limited budget is Otterly.AI, which costs $29 a month.” Llama 4 Maverick · budget prompt · first choice
“the best AI‑visibility and answer‑engine tracking tool for a company with a limited budget is Otterly.ai” GLM 4.7 FlashX · budget prompt · first choice
“the best AI visibility and answer engine tracking tool is Otterly.ai (starting at ~$29/month)” Grok 4.20 · budget prompt · first choice

What the models said about Profound

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Avoid enterprise options like Meltwater, Talkwalker/Lumen, or full Profound (~$99+/mo or custom $10k+/year)” Grok 4.20 · budget prompt · hard negative
“$30,000+/year — built for enterprise with high-volume prompt needs” DeepSeek V4 Flash · direct prompt · hard negative
“Avoid enterprise-focused tools like Profound ($99+/month)” Kimi K2 · budget prompt · hard negative
“Profound | Enterprise AEO intelligence | Tracks 10+ engines, SOC 2 Type II, Agency Mode, SSO, synthetic personas, used by ~10% of Fortune 500” DeepSeek V4 Flash · scale prompt · first choice
“Choose Profound or Conductor if you have a large budget and need comprehensive, multi-language, multi-engine data for enterprise reporting.” Qwen 3.7 Flash · comparative prompt · first choice
“Enterprise | Profound, Scrunch AI, Conductor, Botify | 500+ person orgs needing compliance, scale, and dedicated support” Kimi K2 · scale prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.