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Customer success platforms · November 2026 Edition

Vitally vs Custify

Two of fourteen models named Vitally first on the direct prompt; zero named Custify. Vitally was named by fourteen of the fourteen models and Custify by thirteen and Vitally carries 65 labels and Custify 34, so the shares are not directly comparable.

Vitally

accepted challenger

Named in three categories this edition.

Custify

accepted challenger

Named in three categories this edition.

First-choice share11%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 9; printed, not drawn.
Labels6534A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Vitally reading right to left. Rank and label count are printed, not drawn.ChurnZero was named alongside these two in thirteen of the fourteen direct answers. ChurnZero vs Vitally · ChurnZero vs Custify · Vitally vs HubSpot Service Hub

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer success platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
VitallyFirst choices, of fourteen modelsCustify
Direct20
Paraphrase10
Comparative00
Budget-constrained041 against Vitally
Scale-constrained31
Negative002 against Vitally · 1 against Custify
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Vitally and Custify were named in the same answer eighty-seven times, of the 178 answers naming Vitally and the 114 naming Custify. In those answers Custify took the first choice seventeen times and Vitally sixteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Vitally and Custify stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Vitally Custify first choice named as an alternative argued againstblank: not namedEach cell is one answer, Vitally on the left and Custify on the right.

The direct prompt

The plain question, one answer per model, grouped by where Vitally and Custify stood in it.

Vitally first, Custify not the choice

2 of 14 modelsCustify was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashVitally alternatives: ChurnZero, Planhat, Totango
GPT-6 LunaVitally alternatives: ChurnZero, Planhat

Neither was the first choice, one was named

11 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniChurnZero, Gainsight Customer Success alternatives: HubSpot Customer Success Workspace, Totango, Vitally
Gemini 3.5 FlashChurnZero alternatives: ClientSuccess, Planhat, Totango, Vitally
Perplexity SonarChurnZero alternatives: Planhat, Vitally
Grok 4.20ChurnZero alternatives: Planhat, Vitally
Mistral SmallChurnZero alternatives: HubSpot Service Hub, Planhat, Vitally
DeepSeek V4 FlashChurnZero, ClientSuccess alternatives: Planhat, Vitally
Llama 4 MaverickChurnZero alternatives: Custify, Vitally
Kimi K2ChurnZero alternatives: Planhat, Vitally
GLM 4.7 FlashXChurnZero alternatives: Planhat, Skalin, Totango, Vitally
MiniMax M2.5ChurnZero, Planhat alternatives: Catalyst, Skalin, Totango, Vitally
Muse Glimmer 30BChurnZero alternatives: ClientSuccess, Planhat, Vitally

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Custify leads by seven points.
Custify31%#1 of 10
Vitally24%#2 of 10
The full small business standing →
Mid-marketThe figures above
The order flips: Vitally leads at mid-market.
Vitally11%#2 of 9
Custify9%#4 of 9
The full mid-market standing →
Enterprise
Vitally leads by two points.
Vitally2%#5 of 9
Custify0%#9 of 9
The full enterprise standing →

What the models said about Vitally

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Praised for Notion-like design but has negative reviews on functionality, understaffed support, slow feature delivery, and uneven post-sale attention” Grok 4.20 · negative prompt · soft negative
“While Vitally generally has higher user satisfaction ratings than Gainsight, it has specific friction points that can lead to team burnout.” GLM 4.7 FlashX · negative prompt · soft negative
“It's polished for SMBs but may stretch a very tight budget” Grok 4.20 · budget prompt · soft negative
“AI-powered, unified views, and automation. Excellent for mid-market teams wanting a clean CSM workspace without heavy Ops overhead.” Grok 4.20 · scale prompt · first choice
“Many experts suggest that under ~1,000 customers, Vitally or Custify are often the right fit.” DeepSeek V4 Flash · scale prompt · first choice
“Best For: Mid-market companies looking for a balance of power and ease of use.” Qwen 3.7 Flash · direct prompt · first choice

What the models said about Custify

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Gainsight and Custify can feel restrictive if you need highly tailored workflows or UI behavior” GPT-5.4 mini · negative prompt · soft negative
“Custify: A customer success platform that offers a free plan and is designed for B2B and SaaS customer success teams.” Llama 4 Maverick · budget prompt · first choice
“Custify is the best overall value for a budget-conscious company with a real (if small) CS operation.” DeepSeek V4 Flash · budget prompt · first choice
“Custify is widely recommended as the best option for budget-conscious teams.” Claude Haiku 4.5 · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.