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Customer success platforms · November 2026 Edition

Custify vs Planhat

Zero of fourteen models named Custify first on the direct prompt; one named Planhat. Custify was named by thirteen of the fourteen models and Planhat by fourteen and Custify carries 34 labels and Planhat 49, so the shares are not directly comparable.

Custify

accepted challenger

Named in three categories this edition.

Planhat

accepted challenger

Named in three categories this edition.

First-choice share9%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#6A position in a field of 9; printed, not drawn.
Labels3449A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Custify reading right to left. Rank and label count are printed, not drawn.Vitally was named alongside these two in thirteen of the fourteen direct answers. ChurnZero vs Custify · ChurnZero vs Planhat · Vitally vs Custify

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer success platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CustifyFirst choices, of fourteen modelsPlanhat
Direct01
Paraphrase00
Comparative00
Budget-constrained401 against Planhat
Scale-constrained10
Negative001 against Custify · 4 against Planhat
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Custify and Planhat were named in the same answer sixty-five times, of the 114 answers naming Custify and the 187 naming Planhat. In those answers Planhat took the first choice one time and Custify fifteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Custify and Planhat stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Custify Planhat first choice named as an alternative argued againstblank: not namedEach cell is one answer, Custify on the left and Planhat on the right.

The direct prompt

The plain question, one answer per model, grouped by where Custify and Planhat stood in it.

Planhat first, Custify not the choice

1 of 14 modelsCustify was named in the answer but not as the choice, or not at all.
MiniMax M2.5ChurnZero, Planhat alternatives: Catalyst, Skalin, Totango, Vitally

Neither was the first choice, one was named

11 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashChurnZero alternatives: ClientSuccess, Planhat, Totango, Vitally
Perplexity SonarChurnZero alternatives: Planhat, Vitally
Grok 4.20ChurnZero alternatives: Planhat, Vitally
Mistral SmallChurnZero alternatives: HubSpot Service Hub, Planhat, Vitally
DeepSeek V4 FlashChurnZero, ClientSuccess alternatives: Planhat, Vitally
Llama 4 MaverickChurnZero alternatives: Custify, Vitally
Qwen 3.7 FlashVitally alternatives: ChurnZero, Planhat, Totango
Kimi K2ChurnZero alternatives: Planhat, Vitally
GLM 4.7 FlashXChurnZero alternatives: Planhat, Skalin, Totango, Vitally
GPT-6 LunaVitally alternatives: ChurnZero, Planhat
Muse Glimmer 30BChurnZero alternatives: ClientSuccess, Planhat, Vitally

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
GPT-5.4 miniChurnZero, Gainsight Customer Success alternatives: HubSpot Customer Success Workspace, Totango, Vitally

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Custify leads by thirty-one points.
Custify31%#1 of 10
Planhat0%#9 of 10
The full small business standing →
Mid-marketThe figures above
Custify leads by seven points.
Custify9%#4 of 9
Planhat2%#6 of 9
The full mid-market standing →
Enterprise
The order flips: Planhat leads at enterprise.
Planhat10%#3 of 9
Custify0%#9 of 9
The full enterprise standing →

What the models said about Custify

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Gainsight and Custify can feel restrictive if you need highly tailored workflows or UI behavior” GPT-5.4 mini · negative prompt · soft negative
“Custify: A customer success platform that offers a free plan and is designed for B2B and SaaS customer success teams.” Llama 4 Maverick · budget prompt · first choice
“Custify is the best overall value for a budget-conscious company with a real (if small) CS operation.” DeepSeek V4 Flash · budget prompt · first choice
“Custify is widely recommended as the best option for budget-conscious teams.” Claude Haiku 4.5 · budget prompt · first choice

What the models said about Planhat

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“Called "useless" in some threads, possibly due to rollout or fit, with complaints about it not delivering intended value.” Grok 4.20 · negative prompt · soft negative
“Steep learning curve for customization... Some users report it as "useless"” DeepSeek V4 Flash · negative prompt · soft negative
“ChurnZero or Planhat are generally considered the best balance of functionality and usability” MiniMax M2.5 · direct prompt · first choice
“Mid-market companies wanting a balance of power and ease of use | 3–4 months | Strong admin experience, clean UX, and fast implementation” GLM 4.7 FlashX · scale prompt · alternative
“Flexible for mid-market, with strong analytics, segmentation, and growth tools. Scales to enterprise but starts simpler.” Grok 4.20 · scale prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.