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Customer success platforms · November 2026 Edition

ChurnZero vs Totango

Eleven of fourteen models named ChurnZero first on the direct prompt; zero named Totango. Both were named by all fourteen models and ChurnZero carries 63 labels and Totango 51, so the shares are not directly comparable.

ChurnZero

endorsed leader

Named in four categories this edition.

Totango

accepted challenger

Named in six categories this edition.

First-choice share47%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%20%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 9; printed, not drawn.
Labels6351A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ChurnZero reading right to left. Rank and label count are printed, not drawn.Vitally was named alongside these two in thirteen of the fourteen direct answers. ChurnZero vs Vitally · ChurnZero vs HubSpot Service Hub · ChurnZero vs Custify

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the customer success platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ChurnZeroFirst choices, of fourteen modelsTotango
Direct110
Paraphrase120
Comparative01
Budget-constrained015 against ChurnZero
Scale-constrained301 against Totango
Negative008 against ChurnZero · 9 against Totango
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, ChurnZero and Totango were named in the same answer 135 times, of the 256 answers naming ChurnZero and the 176 naming Totango. In those answers Totango took the first choice six times and ChurnZero seventeen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ChurnZero and Totango stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ChurnZero Totango first choice named as an alternative argued againstblank: not namedEach cell is one answer, ChurnZero on the left and Totango on the right.

The direct prompt

The plain question, one answer per model, grouped by where ChurnZero and Totango stood in it.

ChurnZero first, Totango an alternative

11 of 14 modelsTotango was named in the answer but not as the choice, or not at all.
GPT-5.4 miniChurnZero, Gainsight Customer Success alternatives: HubSpot Customer Success Workspace, Totango, Vitally
Gemini 3.5 FlashChurnZero alternatives: ClientSuccess, Planhat, Totango, Vitally
Perplexity SonarChurnZero alternatives: Planhat, Vitally
Grok 4.20ChurnZero alternatives: Planhat, Vitally
Mistral SmallChurnZero alternatives: HubSpot Service Hub, Planhat, Vitally
DeepSeek V4 FlashChurnZero, ClientSuccess alternatives: Planhat, Vitally
Llama 4 MaverickChurnZero alternatives: Custify, Vitally
Kimi K2ChurnZero alternatives: Planhat, Vitally
GLM 4.7 FlashXChurnZero alternatives: Planhat, Skalin, Totango, Vitally
MiniMax M2.5ChurnZero, Planhat alternatives: Catalyst, Skalin, Totango, Vitally
Muse Glimmer 30BChurnZero alternatives: ClientSuccess, Planhat, Vitally

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Qwen 3.7 FlashVitally alternatives: ChurnZero, Planhat, Totango
GPT-6 LunaVitally alternatives: ChurnZero, Planhat

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ChurnZero leads by two points.
ChurnZero3%#7 of 10
Totango2%#8 of 10
The full small business standing →
Mid-marketThe figures above
ChurnZero leads by forty-five points.
ChurnZero47%#1 of 9
Totango2%#7 of 9
The full mid-market standing →
Enterprise
The order flips: Totango leads at enterprise.
Totango10%#2 of 9
ChurnZero4%#4 of 9
The full enterprise standing →

What the models said about ChurnZero

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Avoid Gainsight, ChurnZero, and similar enterprise-focused tools at this stage” Perplexity Sonar · budget prompt · hard negative
“platforms to avoid or be cautious about are: ... ChurnZero” Llama 4 Maverick · negative prompt · hard negative
“Mid-market teams needing fast deployment and strong CSM productivity | Weeks | Strong real-time analytics, in-app messaging, and churn prediction; widely adopted” GLM 4.7 FlashX · scale prompt · first choice
“Strong for real-time alerts, health scoring, and playbooks. Great for mid-market SaaS with usage data. Highly rated for usability and churn reduction.” Grok 4.20 · scale prompt · first choice
“I'd generally recommend ChurnZero if your top priority is fast time-to-value, easier admin, and strong customer-health / retention workflows” GPT-5.4 mini · paraphrase prompt · first choice

What the models said about Totango

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“Avoid Totango if your team prioritizes ease of use and daily friction reduction over deep customization.” Qwen 3.7 Flash · negative prompt · hard negative
“Approach with caution—particularly problematic if you need reliable health scoring or fast support.” Kimi K2 · negative prompt · hard negative
“Totango has broad features in theory but consistent complaints about UX speed, bugs and slow support make it a risk” Muse Glimmer 30B · negative prompt · soft negative
“Gainsight and Totango lead with depth, compliance, and flexibility.” GLM 4.7 FlashX · comparative prompt · first choice
“Best Free / Freemium Option: Totango (Starter Plan)” Gemini 3.5 Flash · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.