The standing depends on who is buying. Every model is asked the same questions for each company size.
QuickBooks Online is first at 30%.
Sage Intacct is first at 15%. 0 of 14 models made it the first choice when asked directly.
Microsoft Power BI is first at 26%.
“QuickBooks Online and Xero are the top choices for small businesses with limited budgets”Mistral Small · Budget-constrained question · first choice
“the best financial reporting software is typically Zoho Books (with its free plan) or Xero”Grok 4.20 · Budget-constrained question · first choice
“Xero (Best Overall for Budget-Conscious Small Businesses)”Qwen 3.7 Flash · Budget-constrained question · first choice
“Xero is the sweet spot for quality, scalability, and comprehensive financial reporting.”DeepSeek V4 Flash · Budget-constrained question · alternative
“You have outgrown simple accounting software (like QuickBooks or Xero)”Qwen 3.7 Flash · Scale-constrained question · warning
“good reporting and usability, but usually not the cheapest”GPT-5.4 mini · Budget-constrained question · warning
The products named in the same answers as Xero Analytics, over the 62 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 58 | 11 | View → | |
| 31 | 10 | Compare → | |
| 24 | 14 | Compare → | |
| 18 | 2 | View → | |
| 14 | 1 | Compare → | |
| 13 | 1 | Compare → | |
| 10 | 3 | View → | |
| 10 | 2 | View → | |
| 10 | 0 | View → | |
| 8 | 0 | View → |
What the models named instead of Xero Analytics →
A side-by-side page exists where both products are among a category's top eight.
Stated on Xero Analytics's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 55 of the 62 answers that named Xero Analytics and are not a share of its labels.
178 of the 178 domain citations in answers naming Xero Analytics came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 1 | 0 | 1 | 0 | 2 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 1 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |