8 categories · RankedFathom
Strongest at small business. Thin evidence at enterprise: two labels.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Cube is first at 24%.
Pigment is first at 19%.
Anaplan is first at 49%.
Why models recommend it
“I'd start with Fathom—especially if your books are in a supported accounting system”GPT-6 Luna · Budget-constrained question · first choice
“Fathom is likely the best choice if you need financial board reports”Perplexity Sonar · Budget-constrained question · first choice
“2. Fathom — *Best for finance-team-focused reporting*”DeepSeek V4 Flash · Paraphrase question · first choice
“Tightest budget / Simple reporting: Fathom”Gemini 3.5 Flash · Budget-constrained question · first choice
What gives them pause
“Avoid buying dedicated financial-planning platforms such as Jirav, Fathom”Perplexity Sonar · Budget-constrained question · warning
“QuickBooks Cash Flow Planner, Fathom, Float, Pulse, Dryrun, and similar tools are built for the SMB market and will break down under enterprise complexity”DeepSeek V4 Flash · Negative question · warning
“if you need a complete FP&A system rather than reporting and cash-flow visualization; it is described as reporting-focused rather than full FP&A”Perplexity Sonar · Negative question · warning
Also on the shortlist
The products named in the same answers as Fathom, over the 210 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 80 | 7 | View → | |
| 62 | 14 | View → | |
| 59 | 13 | View → | |
| 56 | 2 | View → | |
| 56 | 2 | View → | |
| 55 | 19 | View → | |
| 51 | 1 | View → | |
| 32 | 11 | View → | |
| 32 | 2 | View → | |
| 31 | 18 | View → |
What the models named instead of Fathom →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Fathom's own site, not checked by Gane.
- For
- Business advisors, CFOs and business managers at companies of every size and industry
- Price stated
- Free trial available. Paid plans available.
- Starting price
- $67/ month
- Free plan or trial
- Free trial available.
- Integrations
- 4
- Certifications
- GDPR, SOC 2 Type I, ISO 27001
- Customers named
- Haydenshapes, MAP, BELAY, O'Connor CPA Firm, Polperro Winery, Robertson Scannell, Right Brain Insights
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 190 of the 210 answers that named Fathom and are not a share of its labels.
Domains cited
378 of the 432 domain citations in answers naming Fathom came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 2 | 0 | 0 | 3 |
| Perplexity Sonar | 1 | 4 | 1 | 2 | 8 |
| Grok 4.20 | 0 | 3 | 3 | 0 | 6 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 3 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 3 | 0 | 4 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 3 | 3 | 0 | 6 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 368 | 10 | 2026-09-28 | Cash flow forecasting, Financial reporting | |
| Webinar or virtual event | 72 | undated | Cash flow forecasting | ||
| Case study | 26 | undated | |||
| Glossary or explainer | 12 | 0 | 2026-05-06 | Cash flow forecasting, Financial consolidation | |
| Report or ebook | 11 | undated | |||
| Comparison | 10 | 2 | 2026-09-17 | ||
| Template or tool | 8 | 1 | 2026-08-12 |
Most recent
- 2026-09-28Multi entity consolidation why growing businesses need it blog
- 2026-09-18Fathom fall 2026 achievements g2 leader blog
- 2026-09-1710424247 fathom pro vs portfolio comparison
- 2026-09-11The best financial reporting software for healthcare practices blog
- 2026-09-07How to consolidate financial data across different accounting systems blog
- 2026-08-21Top 10 kpis every healthcare practice should track blog
How it is countedHide how it is counted
Every page fathomhq.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.