SEON vs Sift
Three of fourteen models named SEON first on the direct prompt; four named Sift. Both were named by all fourteen models and SEON carries 43 labels and Sift 50, so the shares are not directly comparable.
Named in three categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce fraud prevention page.
By framing
SEONFirst choices, of fourteen modelsSift
Across every category in the November 2026 Edition, SEON and Sift were named in the same answer ninety times, of the 136 answers naming SEON and the 180 naming Sift. In those answers Sift took the first choice seven times and SEON thirteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | | |
SEON Sift first choice named as an alternative argued againstblank: not namedEach cell is one answer, SEON on the left and Sift on the right.The direct prompt
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.SEON first, Sift an alternative
2 of 14 modelsSift was named in the answer but not as the choice, or not at all.Sift first, SEON an alternative
3 of 14 modelsSEON was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
6 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Sift13%#2 of 15SEON6%#5 of 15What the models said about SEON
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“Reported pricing starts around $699/month, so it may be less suitable for very small merchants.” Perplexity Sonar · budget prompt · soft negative
“Be cautious if the vendor cannot explain what data it uses, how long it retains it” Perplexity Sonar · negative prompt · soft negative
“SEON publishes self-serve pricing at $699/month for the Starter tier” Muse Glimmer 30B · budget prompt · soft negative
“SMBs on a tight budget should compare SEON, FraudLabs Pro, and Sift... SEON's free tier can help you get started without immediate investment.” Claude Haiku 4.5 · budget prompt · first choice
“Reviews suggest this platform is user-friendly and offers better visibility into how fraud signals are calculated” GLM 4.7 FlashX · negative prompt · first choice
“For a mid-market B2B company, SEON is the strongest overall choice.” DeepSeek V4 Flash · direct prompt · first choice
What the models said about Sift
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Sift – if you don't have a dedicated risk team, due to complexity and false positives.” DeepSeek V4 Flash · negative prompt · hard negative
“specific complaints focus on the user experience and rule creation” GLM 4.7 FlashX · negative prompt · hard negative
“enterprise-focused tools like Signifyd, Riskified, or Sift, which often target mid-market+ businesses and can cost thousands per month” Grok 4.20 · budget prompt · soft negative
“Sift — *Best Overall for Digital B2B Storefronts & ATO Protection*” Gemini 3.5 Flash · direct prompt · first choice
“I'd recommend requesting demos from ClearSale, Sift, and SEON” MiniMax M2.5 · direct prompt · first choice
“A mid-market friendly, deployment-light option is Sift.” Muse Glimmer 30B · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.