2 categories · RankedSift
Strongest at enterprise. Ranked 57 of 97 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Stripe Radar is first at 34%.
Stripe Radar is first at 15%. 4 of 14 models made it the first choice when asked directly.
Trustpair is first at 25%.
Why models recommend it
“Kount, Signifyd, or Sift: Strong for fraud prevention and friendly fraud; highly rated for ecommerce.”Grok 4.20 · Negative question · first choice
“Sift — *Best Overall for Digital B2B Storefronts & ATO Protection*”Gemini 3.5 Flash · Direct question · first choice
“I'd recommend requesting demos from ClearSale, Sift, and SEON”MiniMax M2.5 · Direct question · first choice
“A mid-market friendly, deployment-light option is Sift.”Muse Glimmer 30B · Paraphrase question · first choice
What gives them pause
“Sift – if you don't have a dedicated risk team, due to complexity and false positives.”DeepSeek V4 Flash · Negative question · warning
“specific complaints focus on the user experience and rule creation”GLM 4.7 FlashX · Negative question · warning
“enterprise-focused tools like Signifyd, Riskified, or Sift, which often target mid-market+ businesses and can cost thousands per month”Grok 4.20 · Budget-constrained question · warning
“Platforms like Kount or Sift (when used without tailored plans) can be prohibitively expensive and complex for small merchants”Qwen 3.7 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as Sift, over the 180 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 133 | 24 | Compare → | |
| 104 | 17 | View → | |
| 90 | 13 | Compare → | |
| 78 | 4 | Compare → | |
| 69 | 1 | View → | |
| 67 | 20 | Compare → | |
| 48 | 2 | View → | |
| 46 | 3 | Compare → | |
| 38 | 6 | Compare → | |
| 36 | 2 | Compare → |
What the models named instead of Sift →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Sift's own site, not checked by Gane.
- For
- Digital business
- Customers named
- Hertz, Yelp, Poshmark, Patreon, Paula's Choice, Smartproxy, Turo, Skill Share
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 166 of the 180 answers that named Sift and are not a share of its labels.
Domains cited
463 of the 463 domain citations in answers naming Sift came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 1 | 1 | 2 | 1 | 5 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 1 | 5 |
| Perplexity Sonar | 0 | 3 | 0 | 1 | 4 |
| Grok 4.20 | 1 | 6 | 1 | 1 | 9 |
| Mistral Small | 0 | 2 | 2 | 1 | 5 |
| DeepSeek V4 Flash | 0 | 3 | 2 | 1 | 6 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 2 | 1 | 1 | 5 |
| Kimi K2 | 0 | 3 | 2 | 0 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 1 | 1 | 2 | 0 | 4 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 2 | 2 | 1 | 6 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 528 | 15 | 2026-10-02 | Ecommerce fraud | |
| Webinar or virtual event | 46 | 4 | 2026-09-16 | ||
| Case study | 42 | 0 | 2025-07-15 | ||
| Report or ebook | 33 | 1 | 2026-07-31 | Ecommerce fraud | |
| Podcast or video | 28 | 0 | 2025-10-02 | ||
| Glossary or explainer | 19 | 1 | 2026-09-28 | ||
| Conference or event | 10 | 1 | 2026-09-28 | ||
| Comparison | 8 | 0 | 2025-03-16 | ||
| Template or tool | 2 | 0 | 2025-09-16 | ||
| News or press | 2 | undated |
Most recent
- 2026-10-02Password spraying blog
- 2026-09-29Ai scams are rising blog
- 2026-09-29Digital trust index q3 2026 blog
- 2026-09-28What is credential stuffing glossary or explainer
- 2026-09-28Ai scams peak events and the cost of a slow response conference or event
- 2026-09-25Tokens are works new currency fraud got there first blog
How it is countedHide how it is counted
Every page sift.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.