Zscaler Zero Trust Exchange is a SASE and zero trust network access platform from Zscaler for organizations that run cloud-first security · zscaler.com ↗
The standing depends on who is buying. Every model is asked the same questions for each company size.
Cloudflare One is first at 68%.
Cato Networks is first at 30%. 0 of 14 models made it the first choice when asked directly.
Palo Alto Networks Prisma SASE is first at 24%.
“1 | Zscaler Zero Trust Exchange (ZP) / Zscaler Private Access | Cloud-native | SASE (full SASE bundle)”GLM 4.7 FlashX · Comparative question · first choice
“Choose Zscaler if your priority is zero-trust security and eliminating direct internet access completely.”Qwen 3.7 Flash · Comparative question · first choice
“Zscaler leads with a 21% market share... Zscaler, Palo Alto, and Cato are the clear leaders”Mistral Small · Comparative question · first choice
“Zscaler Zero Trust Exchange and Cisco Secure Connect are the top choices”Mistral Small · Paraphrase question · first choice
“has a high negative share on the IT AI Recommendation Index, with 62% of labels being negative, and has been known to have outages and latency issues”Llama 4 Maverick · Negative question · warning
“Avoid Zscaler unless you're scaling toward enterprise (it's often overkill and pricier for mid-market).”Grok 4.20 · Direct question · warning
“What to Avoid on a Budget ... Zscaler | Typically $6–$10+/user at minimum; enterprise-focused”Kimi K2 · Budget-constrained question · warning
“Zscaler — Enterprise-focused; strong security but higher cost and complexity than needed”Kimi K2 · Paraphrase question · warning
The products named in the same answers as Zscaler Zero Trust Exchange, over the 184 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 131 | 6 | Compare → | |
| 118 | 47 | Compare → | |
| 112 | 18 | View → | |
| 110 | 4 | Compare → | |
| 98 | 3 | Compare → | |
| 97 | 32 | Compare → | |
| 53 | 1 | View → | |
| 28 | 0 | View → | |
| 25 | 6 | Compare → | |
| 17 | 1 | View → |
What the models named instead of Zscaler Zero Trust Exchange →
A side-by-side page exists where both products are among a category's top eight.
Stated on Zscaler Zero Trust Exchange's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 169 of the 184 answers that named Zscaler Zero Trust Exchange and are not a share of its labels.
479 of the 512 domain citations in answers naming Zscaler Zero Trust Exchange came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-5.4 mini | 1 | 2 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 5 | 6 |
| Perplexity Sonar | 1 | 1 | 0 | 2 | 4 |
| Grok 4.20 | 0 | 2 | 1 | 3 | 6 |
| Mistral Small | 2 | 1 | 1 | 1 | 5 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 2 | 4 |
| Llama 4 Maverick | 0 | 0 | 2 | 1 | 3 |
| Qwen 3.7 Flash | 1 | 2 | 0 | 0 | 3 |
| Kimi K2 | 0 | 1 | 0 | 4 | 5 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 1 | 5 |
| MiniMax M2.5 | 0 | 3 | 2 | 0 | 5 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 0 | 2 | 2 | 5 |