Deception technology · RankedZscaler Deception
Zscaler Deception is a deception technology product from Zscaler · zscaler.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Thinkst Canary is first at 53%.
Thinkst Canary is first at 56%. 0 of 14 models made it the first choice when asked directly.
Acalvio ShadowPlex is first at 61%.
Why models recommend it
“Already on Zscaler → look first at Zscaler Deception.”GPT-5.4 mini · Comparative question · first choice
“native deception capabilities already included in your existing EDR/XDR suite (e.g., CrowdStrike, SentinelOne, Zscaler)”Gemini 3.5 Flash · Negative question · alternative
“FortiDeceptor and Smokescreen integrate deception into broader security operations for enterprise and OT environments”Claude Haiku 4.5 · Comparative question · alternative
“Choose Zscaler Deception if: You have a zero-trust architecture and need cloud-native deception.”MiniMax M2.5 · Comparative question · alternative
What gives them pause
“33% negative rate with "criticized challenger" status - Zero first-choice share in recent evaluations”Kimi K2 · Negative question · warning
“Avoid starting with broad enterprise platforms such as Acalvio, CounterCraft, or Zscaler Deception”Perplexity Sonar · Budget-constrained question · warning
“usually cost tens of thousands of dollars and require extensive tuning”Gemini 3.5 Flash · Budget-constrained question · warning
“Zscaler Deception 6% is described as a "criticized challenger".”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Zscaler Deception, over the 77 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 62 | 24 | View → | |
| 46 | 22 | View → | |
| 39 | 3 | View → | |
| 27 | 1 | View → | |
| 24 | 1 | View → | |
| 23 | 1 | View → | |
| 22 | 1 | View → | |
| 19 | 2 | View → | |
| 17 | 0 | View → | |
| 16 | 0 | View → |
What the models named instead of Zscaler Deception →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Zscaler Deception's own site, not checked by Gane.
- For
- security teams
- Also from Zscaler
- Zscaler, Zscaler Advanced SSPM, Zscaler DNS Security, Zscaler DSPM, Zscaler Internet Access, Zscaler Posture and 9 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 75 of the 77 answers that named Zscaler Deception and are not a share of its labels.
Domains cited
234 of the 294 domain citations in answers naming Zscaler Deception came from a third party's page. Twenty-six were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 1 | 5 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 2 | 0 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 2 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |