9 categories · RankedPalo Alto
Palo Alto is a set of cybersecurity products and software from Palo Alto Networks, used for extended detection and response, security orchestration, threat intelligence and web application firewalls · paloaltonetworks.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Microsoft Defender XDR is first at 36%.
Microsoft Defender XDR is first at 48%. 0 of 14 models made it the first choice when asked directly.
Microsoft Defender XDR is first at 58%.
Why models recommend it
“generally viewed as having the smoothest "single-pane-of-glass" experiences”Qwen 3.7 Flash · Negative question · first choice
“Prefer human-supervised, narrow-scope agents from established platforms (e.g., those from Palo Alto, CrowdStrike, or Swimlane)”Grok 4.20 · Negative question · alternative
“Platform-embedded NDR (e.g., Palo Alto, CrowdStrike if already deployed) | Reduce vendor sprawl”Kimi K2 · Negative question · alternative
“commercial options from established vendors (e.g., Cisco, Palo Alto) with strong track records”Grok 4.20 · Negative question · alternative
What gives them pause
“Traditional VPNs (e.g., many legacy implementations from Cisco, Pulse Secure, Fortinet, Palo Alto, or older OpenVPN setups)”Grok 4.20 · Negative question · warning
“These are excellent but expensive. They offer top-tier protection but higher administrative overhead.”Qwen 3.7 Flash · Scale-constrained question · warning
“Vendors like Palo Alto and SentinelOne charge per GB of data, which can balloon unexpectedly.”DeepSeek V4 Flash · Budget-constrained question · warning
“Avoid XDR platforms that charge extra per GB of data ingested (e.g., Palo Alto Cortex)”DeepSeek V4 Flash · Direct question · warning
Also on the shortlist
The products named in the same answers as Palo Alto, over the 32 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 7 | 1 | View → | |
| 7 | 0 | View → | |
| 7 | 0 | View → | |
| 4 | 1 | View → | |
| 4 | 1 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 3 | 1 | View → | |
| 3 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Palo Alto's own site, not checked by Gane.
- For
- CISO’s, Head of Infrastructure, Network Security Engineers, Cloud Architects & SOC Managers
- Free plan or trial
- Demos and Trials
- Integrations
- 700 · 360 (its own pages disagree)
- Certifications
- SOC 2 Type II, C5, ISMAP, IRAP, PCI DSS, Section 508, TISAX
- Customers named
- Wipro, Tyson Foods, NHL, Green Bay Packers
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 29 of the 32 answers that named Palo Alto and are not a share of its labels.
Domains cited
Forty-four of the fifty-six domain citations in answers naming Palo Alto came from a third party's page. Seven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 3 | 2 | 1 | 6 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 2 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 1 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,467 | 39 | 2026-09-28 | ||
| Report or ebook | 1,861 | 0 | 2011-10-01 | ||
| Podcast or video | 535 | 0 | 2015-08-01 | ||
| Glossary or explainer | 430 | 0 | 2022-07-04 | ||
| News or press | 408 | 0 | 2018-12-01 | ||
| Case study | 351 | undated | |||
| Comparison | 104 | 0 | 2019-08-08 | ||
| Webinar or virtual event | 87 | 0 | 2018-07-01 | ||
| Conference or event | 87 | 0 | 2018-04-01 | ||
| Template or tool | 21 | undated |
Most recent
- 2026-09-28Netscaler zero days exploited blog
- 2026-09-253 consulting myths debunked by unit 42 experts blog
- 2026-09-25Securing the ai coding frontier prisma airs agentic endpoint security blog
- 2026-09-22Palo alto networks named a visionary leader in the frost radar healthcare infrastructure cybersecurity united states 202 blog
- 2026-09-16Cortex xdr is the only endpoint security market leader to be certified by av comparatives 7 years in a row blog
- 2026-09-15Cortex data security ga dlp ddr blog
How it is countedHide how it is counted
Every page paloaltonetworks.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.