Master data management for enterprise buyers
Asked as “master data management platform”, and as “MDM tool for customer and product data”, on behalf of an enterprise B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
46%
Clear leader
46Informatica MDM20Profisee MDM11Reltio Connected Data Platform22others
46% of first choices, clear leader.
Since October 2026▲+3Since October 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise.Informatica MDM held the lead, +3 points on 43%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Pimcore29%Contested↗new leaderNew leader since October 2026: Pimcore (29%) replaces Profisee MDM (23% then, 16% now), 13 points clear, past the 11-point floor.Standing →Mid-market
Profisee MDM28%Contested▼−13Since October 2026: 41% → 28%, −13 points. Past the 11-point floor: movement.Standing →Enterprise
Informatica MDM46%Clear leader▲+3Since October 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise.This page
Pimcore29%Contested↗new leaderNew leader since October 2026: Pimcore (29%) replaces Profisee MDM (23% then, 16% now), 13 points clear, past the 11-point floor.Standing →Mid-marketProfisee MDM28%Contested▼−13Since October 2026: 41% → 28%, −13 points. Past the 11-point floor: movement.Standing →EnterpriseInformatica MDM46%Clear leader▲+3Since October 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Informatica MDM46%23%70endorsed leader▲+3Since October 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise.43% → 46%
Informatica MDM46%23%70endorsed leader▲+3Since October 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise.43% → 46%02Profisee MDM20%0%45accepted challenger▲+3Since October 2026: 17% → 20%, +3 points. Inside the 11-point floor: within noise.17% → 20%
Profisee MDM20%0%45accepted challenger▲+3Since October 2026: 17% → 20%, +3 points. Inside the 11-point floor: within noise.17% → 20%03Reltio Connected Data Platform11%15%52accepted challenger▲+5Since October 2026: 6% → 11%, +5 points. Inside the 11-point floor: within noise.6% → 11%
04
Semarchy xDM7%2%41accepted challenger▼−4Since October 2026: 11% → 7%, −4 points. Inside the 11-point floor: within noise.11% → 7%
Semarchy xDM7%2%41accepted challenger▼−4Since October 2026: 11% → 7%, −4 points. Inside the 11-point floor: within noise.11% → 7%05
Stibo Systems STEP7%6%47accepted challenger▲+3Since October 2026: 4% → 7%, +3 points. Inside the 11-point floor: within noise.4% → 7%
Stibo Systems STEP7%6%47accepted challenger▲+3Since October 2026: 4% → 7%, +3 points. Inside the 11-point floor: within noise.4% → 7%06SAP Master Data Governance2%29%52criticized challenger▼−5Since October 2026: 7% → 2%, −5 points. Inside the 11-point floor: within noise.7% → 2%
07IBM InfoSphere Master Data Management2%39%31criticized challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
Show the four products at 0%, ordered by negative rate
11
Oracle MDM0%36%11criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Oracle MDM0%36%11criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%09IBM InfoSphere0%17%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
10
Boomi Data Hub0%9%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Boomi Data Hub0%9%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
Ataccama ONE0%6%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Ataccama ONE0%6%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-one head-to-head pages: the top seven products, each against each
Profisee MDM vs Boomi MDMProfisee MDM vs Reltio Connected Data PlatformProfisee MDM vs Informatica MDMAtroCore MDM vs PimcoreAtroCore MDM vs Semarchy xDMAtroCore MDM vs Boomi MDMAtroCore MDM vs Reltio Connected Data PlatformAtroCore MDM vs Informatica MDMPimcore vs Semarchy xDMPimcore vs Boomi MDMPimcore vs Reltio Connected Data PlatformPimcore vs Informatica MDMSemarchy xDM vs Boomi MDMSemarchy xDM vs Reltio Connected Data PlatformSemarchy xDM vs Informatica MDMBoomi MDM vs Reltio Connected Data PlatformBoomi MDM vs Informatica MDMReltio Connected Data Platform vs Informatica MDM
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102R03
0405S06
I07
08I09
1011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Informatica MDM46%
Informatica MDM46%02Profisee MDM20%
Profisee MDM20%03Reltio Connected Data Platform11%
04Semarchy xDM7%
Semarchy xDM7%05Stibo Systems STEP7%
Stibo Systems STEP7%06SAP Master Data Governance2%
07IBM InfoSphere Master Data Management2%
08Ataccama ONE0%
Ataccama ONE0%09IBM InfoSphere0%
10Boomi Data Hub0%
Boomi Data Hub0%11Oracle MDM0%
Oracle MDM0%What they warned about
Six of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
IBM InfoSphere Master Data Management
39%
12 of 31 labels negative · 10 of 14 models · 6 hard negative
“IBM InfoSphere MDM given its low first-choice adoption, elevated negative sentiment and published known issues/fix-pack maintenance model.” Muse Glimmer 30B, negative prompt
Informatica MDM23%
16 of 70 labels negative · 10 of 14 models · 1 hard negative
“Existing Informatica customers should begin exit planning. New buyers should look elsewhere” Kimi K2, negative prompt
SAP Master Data Governance
29%
15 of 52 labels negative · 10 of 14 models · 1 hard negative
“Implementation is time-consuming, costly, and requires extensive customization, which can delay time-to-value.” Mistral Small, negative prompt
Reltio Connected Data Platform
15%
8 of 52 labels negative · 7 of 14 models · 1 hard negative
“Avoid Reltio if your record volumes are expected to grow dramatically, since its record-based pricing will scale your bill upward accordingly.” DeepSeek V4 Flash, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1009 links across 262 sites, every framing counted. Ranked by the number of answers carrying the site or page. 39 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · G232 answers · 41 citations · 11 models
vendor site · Profisee31 answers · 45 citations · 12 models
vendor site · Informatica29 answers · 46 citations · 10 models
vendor site · Semarchy28 answers · 41 citations · 12 models
28 answers · 39 citations · 8 models
vendor site · AtroCore25 answers · 33 citations · 11 models
23 answers · 24 citations · 10 models
22 answers · 25 citations · 9 models
vendor site · Reltio17 answers · 25 citations · 9 models
vendor site · IBM16 answers · 33 citations · 10 models
16 answers · 21 citations · 9 models
14 answers · 14 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 10 models
24 answers · 8 models
22 answers · 10 models
19 answers · 10 models
17 answers · 9 models
17 answers · 9 models
16 answers · 7 models
14 answers · 7 models
13 answers · 9 models
12 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best master data management platform”, “master data management platform”, “master data management platforms”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Informatica parent site Informatica MDM 46% | 46% | 158 | 14,800 | 1,414 | ||||
| Profisee MDM profisee.com | 20% | 148 | 260 | 9 | 17,958 | 5 | 4 | |
| Reltio Connected Data Platform reltio.com | 11% | 119 | 6,210 | 51 | ||||
| Semarchy xDM semarchy.com | 7% | 128 | 70 | 1 | 5,494 | 38 | ||
| Stibo Systems STEP stibosystems.com | 7% | 90 | 170 | 3 | 16,043 | $466 | 8 | |
| SAP parent site SAP Master Data Governance 2% | 2% | 109 | 135,000 | 74,309 | ||||
| IBM parent site IBM InfoSphere Master Data Management 2%, IBM InfoSphere 0% | 2% | 63 | 201,000 | 34,098 | ||||
| ManageEngine parent site ManageEngine Mobile Device Manager Plus 2% | 2% | 10 | 8,100 | 675 | ||||
| Omnissa omnissa.com | 2% | 2 | 45,805 | 4 | ||||
| Ataccama ONE ataccama.com | 0% | 118 | 90 | 0 | 2,552 | 14 |
Google's top ten for the three searches hold 17 sites; 2 of them are among the sites the models cited here (informatica.com, profisee.com). The first result for “best master data management platform” is upgrad.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best master data management platform for an enterprise B2B company?”Paraphrase“Which MDM tool for customer and product data would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade master data management platforms and how do they differ?”Budget-constrained“What is the best master data management platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a master data management platform. What should we look at?”Negative“Which master data management platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Informatica MDMno first choiceChangedInformatica MDMProfisee MDMno first choicenothing named
Three alternatives
AtroCore MDM, Profisee MDM, Semarchy xDMTwo alternatives
IBM InfoSphere Master Data Management, SAP Master Data GovernanceTwo alternatives
Informatica MDM, SAP Master Data GovernanceGPT-5.4 miniInformatica MDM, Stibo Systems STEPReltio Connected Data PlatformChangedno first choiceSemarchy xDMagainst: IBM InfoSphere Master Data Management, Informatica MDMno first choiceagainst: Informatica MDM, SAP Master Data Governance
Two alternatives
Reltio Connected Data Platform, Semarchy xDMTwo alternatives
Informatica MDM, SAP Master Data GovernanceSix alternatives
IBM InfoSphere Master Data Management, Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPOne alternative
Stibo Systems STEPGemini 3.5 FlashInformatica MDMInformatica MDMHeldInformatica MDMProfisee MDM, Semarchy xDMagainst: Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governanceno first choiceagainst: Akeneo, Amperity, IBM InfoSphere Master Data Management, Legacy Oracle MDM modules, Pimcore, Salesforce native matching tools, Salsify, TIBCO EBX, Tealium, Twilio Segment
Four alternatives
Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEPFour alternatives
Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPSix alternatives
Ataccama ONE, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPPerplexity SonarInformatica MDMInformatica MDMHeldInformatica MDMProfisee MDMagainst: AtroCore MDM, Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governanceno first choiceagainst: IBM InfoSphere Master Data Management, Informatica MDM, Microsoft Master Data Services, Oracle Enterprise Data Management, Reltio Connected Data Platform, SAP Master Data Governance
Five alternatives
Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPFive alternatives
Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPEight alternatives
Ataccama ONE, IBM InfoSphere Master Data Management, Oracle Enterprise Data Management, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPGrok 4.20Informatica MDMInformatica MDMHeldagainst: IBM InfoSphere Master Data Management, Oracle MDMInformatica MDMagainst: AtroCore MDM, Oracle MDM, PimcoreProfisee MDMagainst: Informatica MDM, PimcoreInformatica MDMagainst: SAP Master Data Governanceagainst: Ataccama ONE, Contentserv, IBM InfoSphere Master Data Management, Informatica MDM, PiLog, Reltio Connected Data Platform, Riversand, SAP Master Data Governance, Salesforce Data Cloud, Semarchy xDM, Stibo Systems STEP, Syniti, Tamr, Tibco, Viamedici, Winshuttle
Three alternatives
IBM InfoSphere Master Data Management, Oracle MDM, Reltio Connected Data PlatformFour alternatives
Profisee MDM, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPFive alternatives
Boomi Data Hub, IBM InfoSphere Master Data Management, Reltio Connected Data Platform, SAP Master Data Governance, TIBCO SoftwareTwo alternatives
SAP Master Data Governance, Stibo Systems STEPSix alternatives
IBM InfoSphere Master Data Management, Oracle MDM, Profisee MDM, Reltio Connected Data Platform, Semarchy xDM, Stibo Systems STEPMistral SmallInformatica MDMIBM InfoSphere Master Data Management, Informatica MDMChangedInformatica MDMProfisee MDMno first choiceagainst: Pimcoreagainst: IBM InfoSphere Master Data Management, Oracle Enterprise Data Management, SAP Master Data Governance
Five alternatives
IBM Master Data Management Solutions, Profisee MDM, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPOne alternative
Reltio Connected Data PlatformSix alternatives
Boomi Data Hub, IBM InfoSphere, Oracle, PiLog MDRM, SAP, Semarchy xDMTwo alternatives
AtroCore MDM, SAP Master Data GovernanceDeepSeek V4 FlashReltio Connected Data Platform, Stibo Systems STEPInformatica MDMChangedInformatica MDM, Reltio Connected Data PlatformInformatica MDM, Semarchy xDMagainst: Reltio Connected Data Platformno first choiceagainst: Contentserv, IBM InfoSphere Master Data Management, Oracle Customer Hub, Oracle Product Hub, PiLog, SAP BusinessObjects MDM, SAP MDM, SAP Master Data Governance, TIBCO MDM, Viamedici
Three alternatives
Informatica MDM, Profisee MDM, Semarchy xDMThree alternatives
Profisee MDM, SAP Master Data Governance, Stibo Systems STEPSix alternatives
IBM InfoSphere, Oracle, Profisee MDM, SAP, Semarchy xDM, Stibo Systems STEPOne alternative
Stibo Systems STEPLlama 4 Maverickno first choiceManageEngine Mobile Device Manager Plus, OmnissaChangedno first choiceInformatica MDMno first choiceagainst: IBM InfoSphere Master Data Management, Oracle MDM, SAP Master Data Governance
Three alternatives
IBM InfoSphere Master Data Management, Oracle Enterprise Data Management, SAP Master Data GovernanceQwen 3.7 FlashSAP Master Data GovernanceInformatica MDM, Stibo Systems STEPChangedagainst: SAP Master Data GovernanceInformatica MDMSemarchy xDMagainst: IBM InfoSphere, Informatica MDM, Reltio Connected Data Platform, SAP Master Data Governanceno first choiceagainst: Boomi Data Hub, IBM InfoSphere, Informatica MDM, Microsoft SQL Server Master Data Services, SAP Master Data Governance
Four alternatives
Informatica MDM, Microsoft Dynamics 365, Reltio Connected Data Platform, Stibo Systems STEPTwo alternatives
IBM InfoSphere Master Data Management, Reltio Connected Data PlatformFive alternatives
IBM InfoSphere, Oracle MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xMDMOne alternative
Profisee MDMKimi K2Informatica MDM, Profisee MDM, Reltio Connected Data PlatformInformatica MDMChangedInformatica MDMStibo Systems STEPagainst: Informatica MDM, Reltio Connected Data PlatformProfisee MDMagainst: Stibo Systems STEPagainst: IBM InfoSphere Master Data Management, Informatica MDM, Oracle MDM, SAP Master Data Management / Reltio
Four alternatives
IBM InfoSphere Master Data Management, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPTwo alternatives
Reltio Connected Data Platform, Stibo Systems STEPFive alternatives
IBM InfoSphere Master Data Management, Precisely, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEPOne alternative
SAP Master Data GovernanceThree alternatives
Informatica MDM, Reltio Connected Data Platform, Semarchy xDMGLM 4.7 FlashXInformatica MDMInformatica MDMHeldInformatica MDMProfisee MDMagainst: Informatica MDM, Oracle, SAPno first choicenothing named
Three alternatives
IBM InfoSphere Master Data Management, Reltio Connected Data Platform, SAP Master Data GovernanceThree alternatives
Profisee MDM, SAP Master Data Governance, Stibo Systems STEPSix alternatives
Ataccama ONE, IBM InfoSphere Master Data Management, Oracle MDM, Reltio Connected Data Platform, SAP Master Data Governance, Stibo Systems STEPTwo alternatives
CloverDX, TamrMiniMax M2.5Informatica MDM, Reltio Connected Data PlatformInformatica MDM, Reltio Connected Data PlatformHeldno first choiceProfisee MDMagainst: Informatica MDMInformatica MDMagainst: IBM InfoSphere Master Data Management, Informatica MDM, SAP Master Data Governance
Three alternatives
IBM InfoSphere, Profisee MDM, Semarchy xDMTwo alternatives
SAP Master Data Governance, Stibo Systems STEPThree alternatives
CluedIn, Pimcore, Semarchy xDMThree alternatives
Profisee MDM, Reltio Connected Data Platform, Semarchy xDMGPT-6 LunaReltio Connected Data PlatformInformatica MDMChangedno first choiceProfisee MDMno first choiceagainst: Informatica MDM, Microsoft Master Data Services, Reltio Connected Data Platform, SAP MDG on S/4HANA, SAP Master Data Governance, cloud edition on SAP BTP
Three alternatives
Informatica MDM, Profisee MDM, Semarchy xDMTwo alternatives
Reltio Connected Data Platform, Stibo Systems STEPOne alternative
Ataccama ONEMuse Glimmer 30BInformatica MDMInformatica MDMHeldInformatica MDMagainst: TalendProfisee MDMagainst: IBM InfoSphere Master Data Management, Informatica MDM, Oracle Enterprise Data Management, SAP Master Data Governance, Stibo Systems STEPno first choiceagainst: IBM InfoSphere Master Data Management, SAP Master Data Governance, TIBCO EBX
Eight alternatives
Data 360, IBM InfoSphere, Oracle, Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPTwo alternatives
SAP Master Data Governance, Stibo Systems STEPFive alternatives
Profisee MDM, Reltio Connected Data Platform, SAP Master Data Governance, Semarchy xDM, Stibo Systems STEPBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:32 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:46 | yes | 5 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 18:30 | yes | 11 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 11:27 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 18:30 | yes | 5 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:23 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:19 | yes | 23 | 33 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:47 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:34 | no | 0 | 29 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 19:41 | yes | 9 | 17 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:53 | yes | 24 | 77 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:46 | yes | 5 | 37 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:44 | yes | 5 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 18:15 | yes | 13 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:50 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:55 | yes | 4 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:25 | no | 0 | 15 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 16:23 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:46 | yes | 5 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:25 | yes | 10 | 8 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:55 | yes | 22 | 37 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:38 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:49 | yes | 5 | 26 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:55 | yes | 14 | 29 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:12 | yes | 19 | 21 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:02 | yes | 10 | 60 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:50 | yes | 3 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:32 | yes | 11 | 21 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:16 | yes | 10 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:13 | yes | 6 | 18 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:30 | yes | 10 | 28 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 13:46 | yes | 10 | 8 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:06 | yes | 14 | 17 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:06 | yes | 5 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 19:33 | yes | 25 | 57 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:38 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:12 | no | 0 | 31 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:04 | yes | 15 | 47 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:26 | yes | 25 | 82 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:06 | yes | 25 | 39 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:04 | yes | 10 | 24 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 18:07 | yes | 13 | 30 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:26 | yes | 28 | 11 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:04 | yes | 4 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:04 | yes | 10 | 25 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 10:15 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 19:34 | yes | 5 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:42 | yes | 5 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:16 | yes | 25 | 35 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:17 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:25 | yes | 24 | 119 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 19:39 | yes | 25 | 69 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:57 | yes | 23 | 49 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 18:33 | yes | 22 | 63 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:44 | yes | 2 | 14 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 19:39 | yes | 20 | 28 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:29 | yes | 18 | 15 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:55 | no | 0 | 10 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:52 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 11:22 | yes | 10 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:25 | yes | 14 | 18 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:16 | no | 0 | 10 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:16 | yes | 25 | 47 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:52 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:39 | yes | 5 | 39 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:23 | yes | 20 | 31 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:49 | yes | 20 | 90 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:22 | yes | 20 | 65 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:13 | yes | 4 | 24 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:06 | yes | 15 | 23 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:23 | yes | 19 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:07 | yes | 7 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:55 | yes | 9 | 28 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 17:58 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:41 | yes | 14 | 17 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:43 | yes | 20 | 11 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:31 | yes | 24 | 42 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:50 | yes | 5 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:31 | yes | 20 | 92 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:01 | yes | 23 | 80 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:04 | yes | 24 | 76 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:47 | yes | 20 | 87 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:38 | yes | 5 | 25 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:16 | yes | 25 | 36 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Ataccama read as Ataccama ONE
AtroCore read as AtroCore MDM
Boomi read as Boomi Data Hub
Boomi (formerly Dell Boomi) read as Boomi Data Hub
Dell Boomi (as primary MDM) read as Boomi Data Hub
IBM read as IBM InfoSphere
IBM InfoSphere MDM read as IBM InfoSphere Master Data Management
IBM MDM read as IBM InfoSphere Master Data Management
IBM Master Data Management read as IBM InfoSphere Master Data Management
Informatica read as Informatica MDM
Informatica (Cloud Data Management / Hub) read as Informatica MDM
Informatica (IDMC Platform) read as Informatica MDM
Informatica IDMC read as Informatica MDM
Informatica Intelligent Data Management Cloud (IDMC / MDM SaaS) read as Informatica MDM
Informatica Intelligent Data Management Cloud (IDMC / Multidomain MDM) read as Informatica MDM
Informatica Intelligent Data Management Cloud (IDMC) read as Informatica MDM
Informatica Intelligent MDM read as Informatica MDM
Informatica MDM & 360 Applications read as Informatica MDM
Informatica Multidomain MDM read as Informatica MDM
Informatica Multidomain MDM / IDMC read as Informatica MDM
Oracle Master Data Management read as Oracle MDM
Profisee read as Profisee MDM
Profisee Platform read as Profisee MDM
Reltio read as Reltio Connected Data Platform
Reltio Data Cloud read as Reltio Connected Data Platform
Reltio MDM read as Reltio Connected Data Platform
Reltio Multidomain MDM read as Reltio Connected Data Platform
SAP MDG read as SAP Master Data Governance
Salesforce (Informatica) read as Informatica MDM
Semarchy read as Semarchy xDM
Semarchy (xDM) read as Semarchy xDM
Stibo read as Stibo Systems STEP
Stibo Systems read as Stibo Systems STEP
Stibo Systems (STEP MDM) read as Stibo Systems STEP
Stibo Systems (STEP Platform) read as Stibo Systems STEP
Stibo Systems (STEP) read as Stibo Systems STEP
Stibo Systems MDM read as Stibo Systems STEP
Stibo Systems MDM (STEP) read as Stibo Systems STEP
Unresolved, counted raw
CloverDX
IBM Master Data Management Solutions
IBM Match 360
Inriver
Legacy Oracle MDM modules
Microsoft SQL Server Master Data Services (MDS)
Oracle Customer Hub
Oracle MDM products
SAP BusinessObjects MDM
SAP MDG on S/4HANA
SAP Master Data Governance, cloud edition on SAP BTP
SAP Master Data Management / Reltio
Salesforce native matching tools
Semarchy xMDM
Discontinued, still offered
No shut-down product was recommended here.