Workforce identity and SSO · November 2026 Edition
Microsoft Entra ID vs Google Cloud Identity
Eleven of fourteen models named Microsoft Entra ID first on the direct prompt; zero named Google Cloud Identity. Microsoft Entra ID was named by fourteen of the fourteen models and Google Cloud Identity by seven and Microsoft Entra ID carries 72 labels and Google Cloud Identity 10, so the shares are not directly comparable.
Named in twelve categories this edition.
Named in three categories this edition.
First-choice share46%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate11%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 9; printed, not drawn.
Labels7210A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Microsoft Entra ID reading right to left. Rank and label count are printed, not drawn.Okta Workforce Identity was named alongside these two in fourteen of the fourteen direct answers. Microsoft Entra ID vs Okta Workforce Identity · Microsoft Entra ID vs JumpCloud · Microsoft Entra ID vs OneLogin
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the Workforce identity and SSO page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Microsoft Entra IDFirst choices, of fourteen modelsGoogle Cloud Identity
Direct110
Paraphrase100
Comparative100
Budget-constrained41
Scale-constrained201 against Microsoft Entra ID
Negative107 against Microsoft Entra ID
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Microsoft Entra ID and Google Cloud Identity stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | | |
| Muse Glimmer 30B | | | | | |
Microsoft Entra ID Google Cloud Identity first choice named as an alternative argued againstblank: not namedEach cell is one answer, Microsoft Entra ID on the left and Google Cloud Identity on the right.The direct prompt
The plain question, one answer per model, grouped by where Microsoft Entra ID and Google Cloud Identity stood in it.
Microsoft Entra ID first, Google Cloud Identity not the choice
11 of 14 modelsGoogle Cloud Identity was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashMicrosoft Entra ID, Okta Workforce Identity alternatives: JumpCloud Open Directory Platform, Rippling IT
Grok 4.20Microsoft Entra ID alternatives: JumpCloud, Okta Workforce Identity
Mistral SmallMicrosoft Entra ID alternatives: Okta Workforce Identity, OneLogin
DeepSeek V4 FlashMicrosoft Entra ID alternatives: JumpCloud, Okta Workforce Identity, OneLogin
Llama 4 MaverickMicrosoft Entra ID alternatives: Okta Workforce Identity, OneLogin
Qwen 3.7 FlashMicrosoft Entra ID, Okta Workforce Identity alternatives: OneLogin SSO
Kimi K2JumpCloud, Microsoft Entra ID alternatives: Okta Workforce Identity, OneLogin
GLM 4.7 FlashXMicrosoft Entra ID, Okta Workforce Identity alternatives: JumpCloud, OneLogin
MiniMax M2.5Microsoft Entra ID, Okta Workforce Identity alternatives: JumpCloud
GPT-6 LunaMicrosoft Entra ID alternatives: JumpCloud, Okta Workforce Identity
Muse Glimmer 30BMicrosoft Entra ID alternatives: Okta Workforce Identity, OneLogin
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniOkta Workforce Identity alternatives: JumpCloud, Microsoft Entra ID, Ping Identity
Perplexity SonarOkta Workforce Identity alternatives: JumpCloud, Microsoft Entra ID, OneLogin
Neither was named
1 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Okta Workforce Identity alternatives: JumpCloud, OneLogin
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Microsoft Entra ID leads by twenty-seven points.
Microsoft Entra ID29%#2 of 9Google Cloud Identity2%#5 of 9Mid-marketThe figures above
Microsoft Entra ID leads by forty-four points.
Microsoft Entra ID46%#1 of 9Google Cloud Identity2%#5 of 9Enterprise
Microsoft Entra ID leads by fifty-three points.
Microsoft Entra ID53%#1 of 10Google Cloud Identity0%#– of 10What the models said about Microsoft Entra ID
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Microsoft Entra ID when your estate is not Microsoft-centered. It can be excellent for Microsoft 365, but non-Microsoft integrations and the best value are less compelling outside that ecosystem.” Perplexity Sonar · negative prompt · soft negative
“stick to the core Identity capabilities provided by your directory provider (Microsoft Entra ID or Okta) which are generally robust and low-maintenance” Qwen 3.7 Flash · negative prompt · first choice
“Start with JumpCloud if you want a unified platform that can grow with you, or Microsoft Entra ID if you're already in the Microsoft ecosystem.” Kimi K2 · direct prompt · first choice
What the models said about Google Cloud Identity
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Already use Google Workspace? Start with Google Cloud Identity Free. Google offers a free edition for core identity” GPT-6 Luna · budget prompt · first choice
“It can be a sensible fit when Google is already the center of workplace IT” GPT-6 Luna · comparative prompt · alternative
“Best if you're Google Workspace‑centric: Google Cloud Identity” GLM 4.7 FlashX · budget prompt · alternative
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.