Multi-factor authentication · November 2026 Edition
Microsoft Entra ID vs Google Authenticator
Five of fourteen models named Microsoft Entra ID first on the direct prompt; zero named Google Authenticator. Microsoft Entra ID was named by fourteen of the fourteen models and Google Authenticator by thirteen and Microsoft Entra ID carries 56 labels and Google Authenticator 32, so the shares are not directly comparable.
Named in twelve categories this edition.
Named in one category this edition.
First-choice share29%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%44%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 11; printed, not drawn.
Labels5632A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Microsoft Entra ID reading right to left. Rank and label count are printed, not drawn.Cisco Duo was named alongside these two in thirteen of the fourteen direct answers. Cisco Duo vs Microsoft Entra ID · Cisco Duo vs Google Authenticator · Microsoft Entra ID vs Okta Verify
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the multi-factor authentication page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Microsoft Entra IDFirst choices, of fourteen modelsGoogle Authenticator
Direct501 against Google Authenticator
Paraphrase401 against Google Authenticator
Comparative704 against Google Authenticator
Budget-constrained742 against Google Authenticator
Scale-constrained30
Negative006 against Google Authenticator
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Microsoft Entra ID and Google Authenticator stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | |
Microsoft Entra ID Google Authenticator first choice named as an alternative argued againstblank: not namedEach cell is one answer, Microsoft Entra ID on the left and Google Authenticator on the right.The direct prompt
The plain question, one answer per model, grouped by where Microsoft Entra ID and Google Authenticator stood in it.
Microsoft Entra ID first, Google Authenticator not the choice
5 of 14 modelsGoogle Authenticator was named in the answer but not as the choice, or not at all.GPT-5.4 miniMicrosoft Entra ID, Okta Verify
Grok 4.20Cisco Duo, Microsoft Entra ID
Mistral SmallCisco Duo, Microsoft Entra ID alternatives: Okta Verify, OneLogin MFA
Qwen 3.7 FlashMicrosoft Entra ID, Okta Verify alternatives: Cisco Duo, JumpCloud Protect
GPT-6 LunaMicrosoft Entra ID alternatives: Cisco Duo, Okta Verify
Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5Cisco Duo alternatives: JumpCloud Protect, Microsoft Entra ID, Okta Verify
Gemini 3.5 FlashCisco Duo alternatives: Auth0, JumpCloud Protect, Microsoft Entra ID, Okta Verify, WorkOS
Perplexity SonarCisco Duo alternatives: JumpCloud Protect, Microsoft Entra ID, Okta Verify
DeepSeek V4 FlashCisco Duo alternatives: Auth0, Microsoft Entra ID
Llama 4 MaverickCisco Duo alternatives: Microsoft Entra ID, Okta Verify
Kimi K2Cisco Duo alternatives: Microsoft Entra ID, Okta Verify
GLM 4.7 FlashXCisco Duo alternatives: Microsoft Entra ID
MiniMax M2.5Cisco Duo alternatives: Microsoft Entra ID
Muse Glimmer 30BCisco Duo alternatives: Microsoft Entra ID, Okta Verify
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Microsoft Entra ID leads by twenty-one points.
Microsoft Entra ID28%#2 of 10Google Authenticator7%#4 of 10Mid-marketThe figures above
Microsoft Entra ID leads by twenty-three points.
Microsoft Entra ID29%#2 of 11Google Authenticator6%#4 of 11Enterprise
Microsoft Entra ID leads by fifty-four points.
Microsoft Entra ID54%#1 of 8Google Authenticator0%#8 of 8What the models said about Microsoft Entra ID
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Best if your organization is heavily invested in Microsoft 365. Rich conditional access policies and low additional cost if already licensed.” Gemini 3.5 Flash · scale prompt · first choice
What the models said about Google Authenticator
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid for mid-size: Pure consumer tools like Google Authenticator (too basic, no central management)” Grok 4.20 · paraphrase prompt · hard negative
“Google Authenticator is too basic” Grok 4.20 · direct prompt · hard negative
“TOTP authenticator apps – e.g., Google Authenticator, Authy. They are stronger than SMS/email, but the 6-digit codes can be phished in real time” Muse Glimmer 30B · negative prompt · soft negative
“For the absolute tightest budget, Google Authenticator (free) combined with strong password policies is the best starting point” MiniMax M2.5 · budget prompt · first choice
“If you are on a budget the free ones are Microsoft Authenticator and Google's Authenticator.” Muse Glimmer 30B · budget prompt · first choice
“Start with authenticator apps combined with your platform's built-in MFA features” Claude Haiku 4.5 · budget prompt · first choice
Also compared
Cisco Duo vs Microsoft Entra IDCisco Duo vs Google AuthenticatorMicrosoft Entra ID vs Okta VerifyMicrosoft Entra ID vs Microsoft AuthenticatorMicrosoft Entra ID vs AuthyOkta Verify vs Google AuthenticatorGoogle Authenticator vs Microsoft AuthenticatorGoogle Authenticator vs AuthyAll fifteen head-to-head pages and the full MFA standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.