October 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › IT › Identity and access › Identity verification · October 2026 Edition

Identity verification

Asked as “identity verification service”, and as “KYC document and selfie verification tool”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026.
Standing · first-choice share
21%
Contested · Sumsub 17%
21Persona17Sumsub17Veriff44others

21% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Persona21%15%41accepted challengernewNew since September 2026: not ranked then, 21% now.
02Veriff17%9%44accepted challengernewNew since September 2026: not ranked then, 17% now.
03Sumsub17%15%40accepted challengernewNew since September 2026: not ranked then, 17% now.
04iDenfy8%0%26accepted challengernewNew since September 2026: not ranked then, 8% now.
05Trulioo6%10%29accepted challengernewNew since September 2026: not ranked then, 6% now.
06Jumio4%19%36accepted challengernewNew since September 2026: not ranked then, 4% now.
07Stripe Identity2%8%12accepted challengernewNew since September 2026: not ranked then, 2% now.
Show the three products at 0%, ordered by negative rate
10ID.me0%82%11criticized challengernewNew since September 2026: not ranked then, 0% now.
09Onfido0%31%29criticized challengernewNew since September 2026: not ranked then, 0% now.
08Socure0%0%13accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
I10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Persona21%
02Veriff17%
03Sumsub17%
04iDenfy8%
05Trulioo6%
06Jumio4%
07Stripe Identity2%
08Socure0%
09Onfido0%
10ID.me0%

What they warned about

Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
ID.me
82%
9 of 11 labels negative · 9 of 14 models · 5 hard negative
“Privacy Issues: Uses facial recognition technology that has been shown to have racial bias and disproportionate impact on people of color” MiniMax M2.5, negative prompt
IDMerit
100%
6 of 6 labels negative · 6 of 14 models · 6 hard negative
“an unprotected MongoDB database it linked to IDMerit... exposed approximately one billion personally identifiable records across 26 countries” Muse Glimmer 30B, negative prompt
Persona
15%
6 of 41 labels negative · 6 of 14 models · 3 hard negative
“third-party B2B identity verifiers like Persona Identities or Confirm ID ... faced class-action lawsuits under BIPA” Gemini 3.5 Flash, negative prompt
Sumsub
15%
6 of 40 labels negative · 5 of 14 models · 2 hard negative
“Be most cautious about: IDScan.net, IDmerit, and Sumsub due to confirmed major data breaches.” DeepSeek V4 Flash, negative prompt

What they cite

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.

Sites the answers cite

77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1092 links across 288 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Signzy30 answers · 39 citations · 12 models
vendor site · GBG23 answers · 31 citations · 11 models
vendor site · iDenfy22 answers · 28 citations · 10 models
vendor site · Ondato22 answers · 22 citations · 9 models
vendor site · 1Kosmos21 answers · 21 citations · 10 models
19 answers · 30 citations · 9 models
vendor site · Bureau19 answers · 21 citations · 9 models
vendor site · Checkr19 answers · 19 citations · 9 models
19 answers · 19 citations · 9 models
vendor site · Veriff18 answers · 26 citations · 10 models
vendor site · Didit17 answers · 38 citations · 11 models
vendor site · Jumio17 answers · 28 citations · 11 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity verification service”, “identity verification service”, “identity verification services”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Persona withpersona.com21%118135,000226,215113,38743
Veriff veriff.com17%1224,40015613,927$17118
Sumsub sumsub.com17%1365,40019529,61323
Didit didit.me12%276,600263,71115
iDenfy idenfy.com8%67110,000186,54931
Trulioo trulioo.com6%771,600387,1636
Jumio jumio.com4%1152,9001184,03230
Middesk middesk.com4%173,60065132,52613
Stripe Identity stripe.com2%35720253,226,782$3,621102
ComplyCube complycube.com2%711012,16452

Google's top ten for the three searches hold 24 sites; 1 of them are among the sites the models cited here (idenfy.com). The first result for “best identity verification service” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best identity verification service for a mid-market B2B company?”Paraphrase“Which KYC document and selfie verification tool would you recommend to a mid-sized B2B company?”Comparative“What are the top identity verification services and how do they differ?”Budget-constrained“What is the best identity verification service for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an identity verification service. What should we look at?”Negative“Which identity verification services should I avoid or be cautious about?”
Claude Haiku 4.5Trulioo
Three alternativesOndato, Sumsub, iDenfy
against: Jumio
no first choiceChangedJumio, Socure
Six alternativesOnfido, Persona, Regula, Sumsub, Trulioo, Veriff
iDenfy
Two alternativesSEON, Signzy
no first choiceagainst: AU10TIX, IDMerit, IDScan.net
GPT-5.4 miniPersona
Three alternativesJumio, Sumsub, Trulioo
Jumio Identity VerificationChanged
One alternativeOnfido
Persona
Five alternativesEntrust Identity Verification, Jumio, Onfido, Socure, Trulioo
Didit, Persona
One alternativeiDenfy
no first choicenothing named
Gemini 3.5 FlashPersona
Three alternativesMiddesk, Sumsub, iDenfy
against: LexisNexis
SumsubChanged
Two alternativesOndato, Persona
Socure
Four alternativesAlloy, Entrust Identity Verification, Jumio, Persona
Persona
Three alternativesComplyCube, Didit, iDenfy
no first choiceagainst: CLEAR, Confirm ID, Equifax, Experian, ID Scan / IDScan.net, ID.me, Persona, World
Perplexity SonarTrulioo
Four alternativesJumio, Sumsub, Veriff, iDenfy
SumsubChanged
One alternativeVeriff
no first choiceiDenfy
Two alternativesPlaid, Trulioo
no first choicenothing named
Grok 4.20Persona, Sumsub
One alternativeTrulioo
against: Jumio, LexisNexis, Onfido
Sumsub, iDenfyChanged
One alternativeTrulioo
against: Entrust Identity Verification, Jumio, Onfido
no first choiceDidit
Three alternativesStripe Identity, Veriff, iDenfy
against: Onfido
no first choiceagainst: ID.me, IDMerit, IDScan, IdentityForce / IdentityDefense / Identity Services LLC, Onfido, Veriff
Mistral Small1Kosmos, Trulioo
Two alternativesMiddesk, Veriff
JumioChanged
Three alternativesAU10TIX, Docsumo, LexisNexis Risk Solutions
no first choiceagainst: TruliooDojah
Four alternativesShufti Pro, Stripe Identity, Veriff, iDenfy
no first choiceagainst: ID.me
DeepSeek V4 FlashPersona
Three alternativesMiddesk, Sumsub, Trulioo
VeriffChanged
Four alternativesOndato, Persona, Sumsub, iDenfy
against: Onfido
no first choice
Eight alternativesID.me, Jumio, Onfido, Persona, Socure, Sumsub, Trulioo, Veriff
Didit
Three alternativesPersona, Stripe Identity, Veriff
against: Jumio, Onfido
no first choiceagainst: CyberScout, Evident ID, Inc., IDMerit, IDScan.net, Identity Defense, Jumio, Persona, Sumsub
Llama 4 MaverickVeriff
Two alternativesTrustpair, iDenfy
no first choiceChangedno first choiceVeriff
Two alternativesShufti Pro, Sumsub
no first choiceagainst: ID.me
Qwen 3.7 FlashMiddesk, Veriff
Four alternativesIDology, Jumio, Onfido, Shufti Pro
PersonaChanged
One alternativeSumsub
Jumio
Five alternativesLexisNexis Risk Solutions, Onfido, Persona, Trulioo, Veriff
Veriff
Three alternativesDigitary, Stripe Identity, iDenfy
no first choiceagainst: ID.me
Kimi K2Persona, Sumsub
One alternativeiDenfy
SumsubChanged
Two alternativesPersona, Veriff
against: Jumio, Onfido, Trulioo
Veriff
Six alternativesJumio, Mitek, Onfido, Socure, Sumsub, Trulioo
Didit, Sumsub
Five alternativesOnfido, Persona, Stripe Identity, Veriff, iDenfy
no first choiceagainst: AU10TIX, IDMerit, IDScan.net, Jumio, Onfido, Persona, Sumsub, Trulioo, Veriff
GLM 4.7 FlashXPersona, Sumsub
Two alternativesTrulioo, Veriff
ComplyCubeChanged
Two alternativesJumio, Yoti
no first choiceDidit
Three alternativesPersona, Stripe Identity, Veriff
no first choiceagainst: Bithumb, ID.me, IDScan, Persona, Veriff
MiniMax M2.5GBG, Veriff
One alternativeTrustpair
Jumio, VeriffChanged
One alternativeTrulioo
Jumio
Four alternativesIDology, Onfido, Trulioo, Veriff
Veriff, iDenfy
One alternativeDidit
against: Sumsub
no first choiceagainst: AU10TIX, ID.me, IDMerit, IDScan.net, Onfido, Persona, Sumsub, Veriff
GPT-6 LunaMiddesk, Persona
One alternativeAlloy
against: Stripe Identity
PersonaChanged
One alternativeSumsub
Stripe Identity
Six alternativesJumio, Persona, Socure, Sumsub, Trulioo, Veriff
Stripe Identity
Two alternativesPersona, Veriff
against: Sumsub
no first choiceagainst: AU10TIX, ID.me, Persona
Muse Glimmer 30Bno first choiceSumsubChanged
Two alternativesVeriff, iDenfy
Persona
Six alternativesJumio, Onfido/Entrust, Socure, Sumsub, Trulioo, Veriff
Didit, Veriff
One alternativeSumsub
no first choiceagainst: ID.me, IDMerit, Sumsub
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:04yes1610 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:42yes510 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:25yes1425 s
Direct recommendationPerplexity Sonarsonar2026-10-05 00:29yes192 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-10-05 00:46yes2110 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-04 22:29yes107 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:05yes2445 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:01yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:11yes517 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:53yes1017 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:14yes2116 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:30yes517 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 23:38yes320 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:35yes1515 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 01:51no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 01:03yes44 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:16yes922 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:25yes203 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-10-04 22:26yes2110 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 22:21yes105 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 01:24yes2335 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 01:11yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:25yes1930 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:48yes1419 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:58yes2569 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:46yes525 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-05 01:17yes315 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:04yes1525 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:54yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 01:04yes66 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:02yes1628 s
ComparativePerplexity Sonarsonar2026-10-04 23:42yes196 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-10-05 01:00yes2114 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-05 01:43yes149 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 01:02yes2361 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:01yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:21no029 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:15yes2027 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:15yes2024 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:47yes2540 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-04 22:31yes823 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 01:26yes2430 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:34yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:39yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:35yes2121 s
Budget constrainedPerplexity Sonarsonar2026-10-04 23:57yes183 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-10-04 23:53yes2510 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 01:32yes106 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:35yes2545 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:36yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:55yes526 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 01:37yes1020 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:21yes1540 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:17yes921 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:03yes411 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:45yes1418 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:04no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:52no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:32yes1022 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:17yes206 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-10-04 22:55yes159 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:54no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:53yes1856 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 01:47yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:16no030 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 01:51yes1921 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 01:45yes1524 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:21yes513 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-05 01:04yes426 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:17no02 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:33yes188 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:14yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:08yes2426 s
Negative framingPerplexity Sonarsonar2026-10-05 01:31yes285 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-10-05 00:38yes2510 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-05 01:50yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:43yes2552 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 23:19yes93 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:50yes2037 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:54yes2431 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:43yes2443 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:24yes2030 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-05 00:41yes430 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 01:43yes2233 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Entrust read as Entrust Identity Verification
Entrust (Onfido) read as Entrust Identity Verification
Entrust (formerly Onfido) read as Entrust Identity Verification
Unresolved, counted raw
Bithumb
CheckFile.ai
Confirm ID
CyberScout
Digitary
Dojah
Evident ID, Inc.
Experian Identity Verification
ID Scan / IDScan.net
Identity Defense
IdentityForce / IdentityDefense / Identity Services LLC
Jumio Identity Verification
Plaid Identity
VIBIEr
World (formerly Worldcoin)
Discontinued, still offered
No shut-down product was recommended here.
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