OnPay is payroll and HR software for small businesses and their accountants · onpay.com ↗
The standing depends on who is buying. Every model is asked the same questions for each company size.
Gusto is first at 58%.
Rippling is first at 29%. 0 of 14 models made it the first choice when asked directly.
ADP is first at 26%.
“Look into modern, full-service, transparently-priced platforms like Gusto, OnPay, or Patriot Payroll.”Gemini 3.5 Flash · Negative question · first choice
“takes no upfront payment for its benefits administration software and offers transparent pricing that is among the most budget-friendly”Claude Haiku 4.5 · Budget-constrained question · alternative
“Best if you need multi‑state payroll: OnPay – handles complex state filings without extra per‑state fees.”GLM 4.7 FlashX · Budget-constrained question · alternative
“Choose OnPay if you want simple, predictable, all-inclusive pricing for a small team without upsells.”Gemini 3.5 Flash · Comparative question · alternative
“Highlighted in "avoid" lists for very low pricing that may compromise long-term support quality.”Grok 4.20 · Negative question · warning
“OnPay 2/10, with OnPay also scoring 3/10 for cost and pricing”Muse Glimmer 30B · Negative question · warning
“or OnPay ($49 base + $6/employee)”Grok 4.20 · Budget-constrained question · warning
The products named in the same answers as OnPay, over the 123 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 92 | 52 | View → | |
| 73 | 5 | View → | |
| 52 | 1 | View → | |
| 49 | 20 | View → | |
| 36 | 0 | View → | |
| 34 | 0 | View → | |
| 29 | 1 | View → | |
| 27 | 1 | View → | |
| 23 | 0 | View → | |
| 22 | 1 | View → |
What the models named instead of OnPay →
A side-by-side page exists where both products are among a category's top eight.
Stated on OnPay's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 114 of the 123 answers that named OnPay and are not a share of its labels.
291 of the 291 domain citations in answers naming OnPay came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 0 | 4 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 3 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 0 | 1 | 2 | 3 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 0 | 4 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 1 | 0 | 3 |
| MiniMax M2.5 | 0 | 3 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 1 | 1 | 4 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 519 | 5 | 2026-09-18 | ||
| Template or tool | 165 | 0 | 2025-06-25 | ||
| Glossary or explainer | 157 | 0 | 2026-04-24 | ||
| Comparison | 44 | 1 | 2026-08-27 | ||
| Report or ebook | 1 | undated | |||
| News or press | 1 | 0 | 2018-11-30 |
Every page onpay.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.