7 categories · RankedADP RUN
ADP RUN is a payroll and tax solution from ADP for small businesses · adp.com ↗
1 more
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Gusto is first at 58%.
Rippling is first at 29%.
ADP is first at 26%.
Why models recommend it
“ADP is a long-standing provider with a strong reputation for reliability and scalability, making it a solid choice for mid-sized B2B firms”Mistral Small · Paraphrase question · first choice
“A natural first choice if you want to minimize switching between payroll systems.”GPT-6 Luna · Comparative question · first choice
“If you need a more comprehensive HR suite integration, RUN Powered by ADP or Mitratech AssureHire may be better fits”Mistral Small · Direct question · alternative
“For more complex HR, compliance, or growth needs, compare ADP, Paychex, Rippling”GPT-6 Luna · Comparative question · alternative
What gives them pause
“Users report high fees, poor customer support, and long wait times for help during peak periods”GLM 4.7 FlashX · Negative question · warning
“some users advise avoiding for small teams”Grok 4.20 · Negative question · warning
“Legacy Enterprise Giants used by Micro-Businesses (Examples: ADP RUN, Paychex Flex)... Why to be cautious (for small teams under 20 employees)”Gemini 3.5 Flash · Negative question · warning
“Examples: Paychex, ADP RUN, Paycom ... frequently charge extra fees for basic features, require multi-year contracts”Gemini 3.5 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as ADP RUN, over the 84 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 65 | 31 | View → | |
| 60 | 8 | View → | |
| 25 | 0 | View → | |
| 24 | 7 | View → | |
| 24 | 0 | View → | |
| 22 | 2 | View → | |
| 18 | 1 | View → | |
| 13 | 1 | View → | |
| 11 | 0 | View → | |
| 10 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on ADP RUN's own site, not checked by Gane.
- For
- any small business
- Also from ADP
- ADP 401(k) Premier, ADP Assist, ADP Benefits, ADP Celergo, ADP DataCloud, ADP Employer of Record and 26 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 78 of the 84 answers that named ADP RUN and are not a share of its labels.
Domains cited
177 of the 205 domain citations in answers naming ADP RUN came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 2 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |