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401(k) providers · November 2026 Edition
Fidelity Advantage 401 vs Fidelity Investments
Two of fourteen models named Fidelity Advantage 401 first on the direct prompt; one named Fidelity Investments. Fidelity Advantage 401 was named by thirteen of the fourteen models and Fidelity Investments by nine and Fidelity Advantage 401 carries 29 labels and Fidelity Investments 13, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
First-choice share6%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#8A position in a field of 18; printed, not drawn.
Labels2913A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Fidelity Advantage 401 reading right to left. Rank and label count are printed, not drawn.Human Interest was named alongside these two in ten of the fourteen direct answers. Human Interest vs Fidelity Advantage 401 · Human Interest vs Fidelity Investments · Fidelity Workplace Investing vs Fidelity Advantage 401
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the 401(k) providers page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Fidelity Advantage 401First choices, of fourteen modelsFidelity Investments
Direct21
Paraphrase12
Comparative25
Budget-constrained001 against Fidelity Advantage 401
Scale-constrained00
Negative311 against Fidelity Advantage 401
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Fidelity Advantage 401 and Fidelity Investments stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.20 | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | |||
| Kimi K2 | | |||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | |
Fidelity Advantage 401 Fidelity Investments first choice named as an alternative argued againstblank: not namedEach cell is one answer, Fidelity Advantage 401 on the left and Fidelity Investments on the right.The direct prompt
The plain question, one answer per model, grouped by where Fidelity Advantage 401 and Fidelity Investments stood in it.
Fidelity Advantage 401 first, Fidelity Investments not the choice
2 of 14 modelsFidelity Investments was named in the answer but not as the choice, or not at all.Mistral SmallADP Retirement Services, Empower Retirement, Fidelity Advantage 401, Vanguard Workplace Solutions alternatives: ForUsAll, Guideline, Human Interest, Paychex Retirement Services, Vestwell
GPT-6 LunaEmpower Retirement, Fidelity Advantage 401 alternatives: ADP Retirement Services, Principal
Fidelity Investments first, Fidelity Advantage 401 not the choice
1 of 14 modelsFidelity Advantage 401 was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashFidelity Investments alternatives: ADP Retirement Services, Empower Retirement, Principal Financial Group
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.DeepSeek V4 FlashHuman Interest alternatives: Empower Retirement, Fidelity Advantage 401
Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5no first choice
GPT-5.4 miniEmpower Retirement alternatives: ADP Retirement Services, Guideline, Gusto Retirement, Human Interest
Perplexity SonarFidelity Workplace Investing alternatives: Betterment at Work, Human Interest
Grok 4.20Human Interest alternatives: ADP Retirement Services, Betterment at Work, Fidelity Workplace Investing, Guideline, Vestwell
Llama 4 Maverickno first choice
Qwen 3.7 FlashFidelity Workplace Investing, Human Interest alternatives: Empower Retirement, Vanguard Workplace Solutions
Kimi K2Fidelity Workplace Investing, Human Interest alternatives: Betterment at Work, Empower Retirement, ForUsAll, Vanguard Workplace Solutions, Vestwell
GLM 4.7 FlashXBetterment for Business, Human Interest alternatives: ADP Retirement Services, Empower Retirement, Fidelity Workplace Investing, Vanguard Workplace Solutions
MiniMax M2.5Human Interest alternatives: Betterment at Work, Fidelity Workplace Investing
Muse Glimmer 30BEmpower Retirement, Fidelity Workplace Investing alternatives: ADP Retirement Services, Betterment at Work, Human Interest, Paychex Retirement Services, Vanguard Workplace Solutions
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Fidelity Advantage 401 leads by nine points.
Fidelity Advantage 4019%#5 of 11Fidelity Investments0%#– of 11Mid-marketThe figures above
Level: the same share of first choices.
Fidelity Advantage 4016%#6 of 18Fidelity Investments6%#8 of 18Enterprise
The order flips: Fidelity Investments leads at enterprise.
Fidelity Investments48%#1 of 11Fidelity Advantage 4019%#3 of 11What the models said about Fidelity Advantage 401
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Recent class action lawsuits have been brought against Fidelity, BlackRock and T. Rowe Price.” Claude Haiku 4.5 · negative prompt · soft negative
“may involve more asset-based elements and isn't always the cheapest for very tight budgets” Grok 4.20 · budget prompt · soft negative
“Fidelity - Excellent for mid-market companies with comprehensive plan options (401(k), SIMPLE IRA, SEP IRA), strong investment choices, and robust employer tools.” Claude Haiku 4.5 · paraphrase prompt · first choice
“Consistently praised for low-cost index funds, excellent customer service, and robust online tools (top recommendation from HR professionals)” DeepSeek V4 Flash · negative prompt · first choice
“Overall Top for Most Businesses: Fidelity, Vanguard, Charles Schwab (low-cost leaders with strong tools).” Grok 4.20 · comparative prompt · first choice
What the models said about Fidelity Investments
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Fidelity consistently ranks #1 across independent comparison platforms due to its combination of technology, service, and breadth of offerings.” DeepSeek V4 Flash · comparative prompt · first choice
“Fidelity is the largest 401(k) provider in the U.S., managing plans for over 35,000 businesses” Claude Haiku 4.5 · comparative prompt · first choice
“Fidelity Investments (9.5/10) - Industry leader with extensive mutual fund options” MiniMax M2.5 · comparative prompt · first choice
Also compared
Human Interest vs Fidelity Advantage 401Human Interest vs Fidelity InvestmentsFidelity Workplace Investing vs Fidelity Advantage 401Fidelity Workplace Investing vs Fidelity InvestmentsGuideline vs Fidelity Advantage 401Guideline vs Fidelity InvestmentsADP Retirement Services vs Fidelity Advantage 401ADP Retirement Services vs Fidelity InvestmentsEmpower Retirement vs Fidelity Advantage 401Empower Retirement vs Fidelity InvestmentsFidelity Advantage 401 vs Employee Fiduciary 401(k) PlanEmployee Fiduciary 401(k) Plan vs Fidelity InvestmentsAll twenty-eight head-to-head pages and the full 401(k) providers standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.