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401(k) providers · November 2026 Edition

Employee Fiduciary 401(k) Plan vs Fidelity Investments

Zero of fourteen models named Employee Fiduciary 401(k) Plan first on the direct prompt; one named Fidelity Investments. Employee Fiduciary 401(k) Plan was named by twelve of the fourteen models and Fidelity Investments by nine and Employee Fiduciary 401(k) Plan carries 18 labels and Fidelity Investments 13, so the shares are not directly comparable.

Named in one category this edition.

Fidelity Investments

accepted challenger

Named in one category this edition.

First-choice share6%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#7#8A position in a field of 18; printed, not drawn.
Labels1813A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Employee Fiduciary 401(k) Plan reading right to left. Rank and label count are printed, not drawn.Human Interest was named alongside these two in ten of the fourteen direct answers. Human Interest vs Employee Fiduciary 401(k) Plan · Human Interest vs Fidelity Investments · Fidelity Workplace Investing vs Employee Fiduciary 401(k) Plan

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the 401(k) providers page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Employee Fiduciary 401(k) PlanFirst choices, of fourteen modelsFidelity Investments
Direct01
Paraphrase02
Comparative05
Budget-constrained30
Scale-constrained00
Negative01
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Employee Fiduciary 401(k) Plan and Fidelity Investments stood in it.
ModelDirectEFParaphraseEFComparativeEFBudget-constrainedEFScale-constrainedEFNegativeEF
Claude Haiku 4.5EF
GPT-5.4 mini
Gemini 3.5 FlashEFEF
Perplexity SonarEF
Grok 4.20EFEF
Mistral SmallEF
DeepSeek V4 FlashEF
Llama 4 MaverickEF
Qwen 3.7 Flash
Kimi K2EF
GLM 4.7 FlashXEFEF
MiniMax M2.5EF
GPT-6 LunaEF
Muse Glimmer 30BEF
EF Employee Fiduciary 401(k) Plan Fidelity InvestmentsEF first choiceEF named as an alternativeEF argued againstblank: not namedEach cell is one answer, Employee Fiduciary 401(k) Plan on the left and Fidelity Investments on the right.

The direct prompt

The plain question, one answer per model, grouped by where Employee Fiduciary 401(k) Plan and Fidelity Investments stood in it.

Fidelity Investments first, Employee Fiduciary 401(k) Plan not the choice

1 of 14 modelsEmployee Fiduciary 401(k) Plan was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashFidelity Investments alternatives: ADP Retirement Services, Empower Retirement, Principal Financial Group

Neither was named

13 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice
GPT-5.4 miniEmpower Retirement alternatives: ADP Retirement Services, Guideline, Gusto Retirement, Human Interest
Perplexity SonarFidelity Workplace Investing alternatives: Betterment at Work, Human Interest
Grok 4.20Human Interest alternatives: ADP Retirement Services, Betterment at Work, Fidelity Workplace Investing, Guideline, Vestwell
Mistral SmallADP Retirement Services, Empower Retirement, Fidelity Advantage 401, Vanguard Workplace Solutions alternatives: ForUsAll, Guideline, Human Interest, Paychex Retirement Services, Vestwell
DeepSeek V4 FlashHuman Interest alternatives: Empower Retirement, Fidelity Advantage 401
Llama 4 Maverickno first choice
Qwen 3.7 FlashFidelity Workplace Investing, Human Interest alternatives: Empower Retirement, Vanguard Workplace Solutions
Kimi K2Fidelity Workplace Investing, Human Interest alternatives: Betterment at Work, Empower Retirement, ForUsAll, Vanguard Workplace Solutions, Vestwell
GLM 4.7 FlashXBetterment for Business, Human Interest alternatives: ADP Retirement Services, Empower Retirement, Fidelity Workplace Investing, Vanguard Workplace Solutions
MiniMax M2.5Human Interest alternatives: Betterment at Work, Fidelity Workplace Investing
GPT-6 LunaEmpower Retirement, Fidelity Advantage 401 alternatives: ADP Retirement Services, Principal
Muse Glimmer 30BEmpower Retirement, Fidelity Workplace Investing alternatives: ADP Retirement Services, Betterment at Work, Human Interest, Paychex Retirement Services, Vanguard Workplace Solutions

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Employee Fiduciary 401(k) Plan leads by eleven points.
Employee Fiduciary 401(k) Plan11%#4 of 11
Fidelity Investments0%#– of 11
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Employee Fiduciary 401(k) Plan6%#7 of 18
Fidelity Investments6%#8 of 18
The full mid-market standing →
Enterprise
Employee Fiduciary 401(k) Plan is not named for this buyer.
Fidelity Investments48%#1 of 11
Employee Fiduciary 401(k) Plan—not named
The full enterprise standing →

What the models said about Employee Fiduciary 401(k) Plan

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“If you have 6–30 employees: Choose Employee Fiduciary. The flat annual fee ($1,500) is the best value proposition in the market.” GLM 4.7 FlashX · budget prompt · first choice
“For most small businesses with limited budgets, Employee Fiduciary offers the best combination of low cost and transparency.” Kimi K2 · budget prompt · first choice
“I'd get a quote from Employee Fiduciary first.” GPT-6 Luna · budget prompt · first choice

What the models said about Fidelity Investments

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“Fidelity consistently ranks #1 across independent comparison platforms due to its combination of technology, service, and breadth of offerings.” DeepSeek V4 Flash · comparative prompt · first choice
“Fidelity is the largest 401(k) provider in the U.S., managing plans for over 35,000 businesses” Claude Haiku 4.5 · comparative prompt · first choice
“Fidelity Investments (9.5/10) - Industry leader with extensive mutual fund options” MiniMax M2.5 · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.