2 categories · Named, not rankedGoogle Keyword Planner
Google Keyword Planner is a keyword research tool from Google, accessed through a Google Ads account · ads.google.com ↗
Gane, the publisher, sells software in SEO, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Google Keyword Planner has 7.
Why models recommend it
“Great for keyword research (tied to Google Ads but usable for organic SEO)”Grok 4.20 · Budget-constrained question · alternative
“Google Keyword Planner – Free keyword research”DeepSeek V4 Flash · Budget-constrained question · alternative
“Keyword research & search volumes | Free”Kimi K2 · Budget-constrained question · alternative
“Free keyword research starting point”MiniMax M2.5 · Budget-constrained question · alternative
What gives them pause
No model argued against it.
Also on the shortlist
The products named in the same answers as Google Keyword Planner, over the 17 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 12 | 2 | View → | |
| 12 | 0 | View → | |
| 11 | 1 | View → | |
| 9 | 1 | View → | |
| 9 | 1 | View → | |
| 8 | 3 | View → | |
| 8 | 0 | View → | |
| 7 | 4 | View → | |
| 5 | 3 | View → | |
| 5 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Google Keyword Planner's own site, not checked by Gane.
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager and 83 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 16 of the 17 answers that named Google Keyword Planner and are not a share of its labels.
Domains cited
Thirty-nine of the thirty-nine domain citations in answers naming Google Keyword Planner came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 340 | 0 | 2026-01-22 | ||
| Blog | 128 | 0 | 2025-11-01 | ||
| Case study | 117 | 0 | 2026-03-30 | Ecommerce marketing | |
| Podcast or video | 64 | 0 | 2026-04-08 | ||
| Conference or event | 16 | 0 | 2024-11-19 | ||
| Template or tool | 10 | 4 | 2026-09-18 | ||
| Comparison | 5 | 0 | 2023-03-20 | SEO | |
| Glossary or explainer | 5 | 0 | 2023-03-20 |
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How it is countedHide how it is counted
Every page ads.google.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.