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Index › GTM › Products › Cello · November 2026 Edition
2 categories · Ranked

Cello

Cello is a referral program product for B2B SaaS companies · cello.so ↗

#9Best rank (mid-market)
12/14Models named it
7First choices
0Warnings
November 2026 Edition · all company sizes counted.
Ranked inLoyalty, advocacy and referrals #9 mid-marketReferral and partner programs #21
What AI models recommend in loyalty

Read the same way at every company size.

The standing depends on who is buying. Every model is asked the same questions for each company size.

Small business
Asked for a small B2B company
Thin evidence 6 labels, under the 10-label minimum, so not ranked
Share of first picks2%

Referral Rock is first at 42%.

Mid-market
Asked for a mid-market B2B company
Thin evidence 7 labels, under the 10-label minimum, so not ranked
Share of first picks2%

Referral Rock is first at 21%. 1 of 14 models made it the first choice when asked directly.

Enterprise
Asked for an enterprise B2B company
Thin evidence 4 labels, under the 10-label minimum, so not ranked
Share of first picks0%

Influitive AdvocateHub is first at 30%.

Why models recommend it

“SaaS product with in-app referrals and predictable billing → Cello.”Muse Glimmer 30B · Direct question · first choice
“Cello provides native in-app SDKs (React, iOS, Web) and handles global compliance and billing event synchronization.”Gemini 3.5 Flash · Direct question · alternative
“Choose Cello or GrowSurf if: You're a B2B SaaS company focused on product-led growth through in-product referrals.”MiniMax M2.5 · Direct question · alternative
“If you're a B2B SaaS company with a product-led growth model, Cello is likely the better technical fit.”Kimi K2 · Paraphrase question · alternative

What gives them pause

No model argued against it.

Also on the shortlist

The products named in the same answers as Cello, over the 42 answers that named it, and how often each was the first choice instead.

ProductNamed togetherPicked instead
Referral Rock
3616View →
Referral Factory
275View →
GrowSurf
150View →
Extole
124View →
Ambassador
112View →
ReferralCandy
101View →
Influitive AdvocateHub
93View →
FirstPromoter
80View →
Friendbuy
80View →
PartnerStack
71View →

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Cello's own site, not checked by Gane.

For
SaaS
Price stated
No unnecessary complexity – just pricing that matches your stage and goals.
Starting price
0
Free plan or trial
Start for free
Certifications
GDPR, CCPA
Hosting
EU
Customers named
Hera, Typeform, veed, Smoobu, tl;dv, Plancraft, Dexxter, sevDesk
Visit cello.so ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Cello came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 42 of the 42 answers that named Cello and are not a share of its labels.

Domains cited

cello.soIts own site34
geekflare.com18
openloyalty.io18
getapp.com15
softwareadvice.com15
capterra.com14
growsurf.com14
99minds.io12
referral-factory.com12
albato.com11

129 of the 163 domain citations in answers naming Cello came from a third party's page.

Pages cited

cello.so/blog/best-b2b-referral-software-guide25
geekflare.com/guides/best-referral-program-software18
openloyalty.io/insider/best-referral-software18
99minds.io/blog/referral-marketing-software12
getapp.com/marketing-software/referral-marketing12
albato.com/blog/publications/best-referral-program-software11
capterra.com/referral-software9
growsurf.com/blog/mega-list-of-referral-software9

Pages are listed as the models cited them.

By model

How each model answered on Cello across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.501001
GPT-5.4 mini00000
Gemini 3.5 Flash02002
Perplexity Sonar00000
Grok 4.2002002
Mistral Small01001
DeepSeek V4 Flash03104
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K201001
GLM 4.7 FlashX00000
MiniMax M2.501001
GPT-6 Luna00000
Muse Glimmer 30B10001

What it publishes

Addresses on cello.so
350
subdomains included
Content
241
counted in the table below
Documentation
64
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog122552026-09-22Referrals
Glossary or explainer48112026-09-07
Report or ebook29undated
Comparison2092026-09-15
Case study1932026-09-16
Template or tool212026-09-08
Conference or event102025-10-07

Most recent

How it is countedHide how it is counted

Every page cello.so exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.