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Sales enablement and content · November 2026 Edition

HubSpot Sales Hub vs Dock

Three of fourteen models named HubSpot Sales Hub first on the direct prompt; one named Dock. HubSpot Sales Hub was named by fourteen of the fourteen models and Dock by ten and HubSpot Sales Hub carries 41 labels and Dock 19, so the shares are not directly comparable.

HubSpot Sales Hub

endorsed leader

By HubSpot, Cambridge, United States, founded 2006. Named in twenty-two categories this edition.

Dock

accepted challenger

San Francisco, United States, founded 2021. Named in eight categories this edition.

First-choice share32%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate2%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#8A position in a field of 14; printed, not drawn.
Labels4119A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, HubSpot Sales Hub reading right to left. Rank and label count are printed, not drawn.Showpad was named alongside these two in ten of the fourteen direct answers. HubSpot Sales Hub vs Highspot · HubSpot Sales Hub vs Showpad · HubSpot Sales Hub vs Spekit

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the sales enablement and content page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
HubSpot Sales HubFirst choices, of fourteen modelsDock
Direct31
Paraphrase00
Comparative00
Budget-constrained130
Scale-constrained00
Negative001 against HubSpot Sales Hub
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where HubSpot Sales Hub and Dock stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
HubSpot Sales Hub Dock first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Sales Hub on the left and Dock on the right.

The direct prompt

The plain question, one answer per model, grouped by where HubSpot Sales Hub and Dock stood in it.

HubSpot Sales Hub first, Dock an alternative

3 of 14 modelsDock was named in the answer but not as the choice, or not at all.
Qwen 3.7 FlashHubSpot Sales Hub alternatives: Allego, MindTickle, Showpad
Kimi K2Allego, HubSpot Sales Hub alternatives: Dock, MindTickle, Showpad
GLM 4.7 FlashXHubSpot Sales Hub alternatives: Gong Enable, Highspot, Showpad

Dock first, HubSpot Sales Hub an alternative

1 of 14 modelsHubSpot Sales Hub was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Dock, SalesHood alternatives: HubSpot Sales Hub, MindTickle, Showpad

Neither was the first choice, one was named

8 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniHighspot alternatives: Consensus, HubSpot Sales Hub, Seismic, Trumpet
Gemini 3.5 FlashHighspot alternatives: Dock, MindTickle, Showpad, Spekit
Perplexity SonarHighspot alternatives: Dock, HubSpot Sales Hub, MindTickle, Spekit
Grok 4.20Highspot alternatives: HubSpot Sales Hub, MindTickle, Showpad
Mistral SmallAllego alternatives: Highspot, HubSpot Sales Hub, Outreach
DeepSeek V4 FlashHighspot alternatives: Dock, HubSpot Sales Hub, MindTickle, Showpad
MiniMax M2.5Allego, Highspot alternatives: Gong Enable, HubSpot Sales Hub, MindTickle, Seismic, Showpad
Muse Glimmer 30BShowpad alternatives: Allego, Disprz, Dock, Highspot, HubSpot Sales Hub, MindTickle, Seismic

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
Llama 4 MaverickSpekit
GPT-6 LunaShowpad alternatives: MindTickle, SalesHood

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
HubSpot Sales Hub leads by sixty-five points.
HubSpot Sales Hub69%#1 of 16
Dock4%#2 of 16
The full small business standing →
Mid-marketThe figures above
HubSpot Sales Hub leads by thirty points.
HubSpot Sales Hub32%#1 of 14
Dock2%#8 of 14
The full mid-market standing →
Enterprise
Level: the same share of first choices.
HubSpot Sales Hub0%#10 of 10
Dock0%#– of 10
The full enterprise standing →

What the models said about HubSpot Sales Hub

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“HubSpot Sales Hub offers pricing ranging from free up to $1,200 per month, making it truly accessible regardless of team size or budget” Claude Haiku 4.5 · budget prompt · first choice
“I'd start with HubSpot's free Sales Hub tools and your existing Google Drive or SharePoint—not a dedicated enterprise enablement suite.” GPT-6 Luna · budget prompt · first choice

What the models said about Dock

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Best for mid-market B2B teams that want to enable buyers and sellers with deal rooms, onboarding portals, CMS, and LMS in one platform” Claude Haiku 4.5 · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.