Social media management · November 2026 Edition
Oktopost vs Zoho Social
Three of fourteen models named Oktopost first on the direct prompt; zero named Zoho Social. Oktopost was named by eleven of the fourteen models and Zoho Social by fourteen and Oktopost carries 16 labels and Zoho Social 29, so the shares are not directly comparable.
Named in five categories this edition.
Named in two categories this edition.
First-choice share12%10%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%3%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 12; printed, not drawn.
Labels1629A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Oktopost reading right to left. Rank and label count are printed, not drawn.Sprout Social was named alongside these two in thirteen of the fourteen direct answers. Sprout Social vs Oktopost · Sprout Social vs Zoho Social · Buffer vs Oktopost
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the social media management page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OktopostFirst choices, of fourteen modelsZoho Social
Direct301 against Zoho Social
Paraphrase301 against Oktopost
Comparative01
Budget-constrained05
Scale-constrained00
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Oktopost and Zoho Social stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | |||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | |||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Oktopost Zoho Social first choice named as an alternative argued againstblank: not namedEach cell is one answer, Oktopost on the left and Zoho Social on the right.The direct prompt
The plain question, one answer per model, grouped by where Oktopost and Zoho Social stood in it.
Oktopost first, Zoho Social not the choice
3 of 14 modelsZoho Social was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashOktopost alternatives: Agorapulse, Hootsuite, Sprout Social
Llama 4 MaverickOktopost alternatives: Agorapulse, Hootsuite, Sprout Social
GPT-6 LunaOktopost alternatives: Sprout Social
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 miniSprout Social alternatives: Hootsuite, Oktopost, Planable
Perplexity SonarSprout Social alternatives: Buffer, Oktopost, Planable, SocialPilot
Mistral SmallSprout Social alternatives: Hootsuite, Oktopost
Qwen 3.7 FlashSprout Social alternatives: Agorapulse, Oktopost
MiniMax M2.5Sprout Social alternatives: Agorapulse, Buffer, Hootsuite, Zoho Social
Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5no first choice
Grok 4.20Sprout Social alternatives: Agorapulse, Hootsuite, HubSpot Social
DeepSeek V4 FlashSprout Social alternatives: Agorapulse, Emplifi, Hootsuite, HubSpot Marketing Hub
Kimi K2Sprout Social alternatives: Agorapulse, Hootsuite
GLM 4.7 FlashXSprout Social alternatives: Agorapulse, HubSpot Social Media Management Software
Muse Glimmer 30BSprout Social alternatives: Agorapulse, Buffer, Hootsuite
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Zoho Social leads by eighteen points.
Zoho Social21%#2 of 11Oktopost4%#7 of 11Mid-marketThe figures above
The order flips: Oktopost leads at mid-market.
Oktopost12%#3 of 12Zoho Social10%#4 of 12Enterprise
Oktopost leads by twenty-seven points.
Oktopost27%#1 of 11Zoho Social0%#– of 11What the models said about Oktopost
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“The best social media management platform for a mid-market B2B company is Oktopost, as it is specifically designed for B2B businesses” Llama 4 Maverick · direct prompt · first choice
“Oktopost — *Best Dedicated B2B Platform* ... If your primary goal is lead generation & sales enablement: Go with Oktopost.” Gemini 3.5 Flash · paraphrase prompt · first choice
“My pick: Oktopost—if your company's social program is primarily B2B, especially LinkedIn-focused” GPT-6 Luna · direct prompt · first choice
What the models said about Zoho Social
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Budget-friendly options (~$30–$100/month) with solid scheduling and analytics... but they lack the depth in listening and enterprise-grade reporting.” Grok 4.20 · direct prompt · soft negative
“The best social media management platform for a company with a limited budget is Zoho Social, with paid plans starting from $10 per month” Llama 4 Maverick · budget prompt · first choice
“the best social media management platforms for a company with a limited budget are Buffer and Zoho Social” Qwen 3.7 Flash · budget prompt · first choice
“Best value for a small company: Zoho Social Standard—if one person will manage the accounts.” GPT-6 Luna · budget prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.