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Index › GTM › Marketing › Social media › Oktopost vs Agorapulse
Social media management · November 2026 Edition

Oktopost vs Agorapulse

Three of fourteen models named Oktopost first on the direct prompt; zero named Agorapulse. Oktopost was named by eleven of the fourteen models and Agorapulse by fourteen and Oktopost carries 16 labels and Agorapulse 40, so the shares are not directly comparable.

Oktopost

accepted challenger

Named in five categories this edition.

Agorapulse

accepted challenger

Named in three categories this edition.

First-choice share12%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%2%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 12; printed, not drawn.
Labels1640A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Oktopost reading right to left. Rank and label count are printed, not drawn.Sprout Social was named alongside these two in thirteen of the fourteen direct answers. Sprout Social vs Oktopost · Sprout Social vs Agorapulse · Buffer vs Oktopost

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the social media management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OktopostFirst choices, of fourteen modelsAgorapulse
Direct30
Paraphrase311 against Oktopost
Comparative00
Budget-constrained00
Scale-constrained00
Negative001 against Agorapulse
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Oktopost and Agorapulse stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Oktopost Agorapulse first choice named as an alternative argued againstblank: not namedEach cell is one answer, Oktopost on the left and Agorapulse on the right.

The direct prompt

The plain question, one answer per model, grouped by where Oktopost and Agorapulse stood in it.

Oktopost first, Agorapulse an alternative

3 of 14 modelsAgorapulse was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashOktopost alternatives: Agorapulse, Hootsuite, Sprout Social
Llama 4 MaverickOktopost alternatives: Agorapulse, Hootsuite, Sprout Social
GPT-6 LunaOktopost alternatives: Sprout Social

Neither was the first choice, one was named

10 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 miniSprout Social alternatives: Hootsuite, Oktopost, Planable
Perplexity SonarSprout Social alternatives: Buffer, Oktopost, Planable, SocialPilot
Grok 4.20Sprout Social alternatives: Agorapulse, Hootsuite, HubSpot Social
Mistral SmallSprout Social alternatives: Hootsuite, Oktopost
DeepSeek V4 FlashSprout Social alternatives: Agorapulse, Emplifi, Hootsuite, HubSpot Marketing Hub
Qwen 3.7 FlashSprout Social alternatives: Agorapulse, Oktopost
Kimi K2Sprout Social alternatives: Agorapulse, Hootsuite
GLM 4.7 FlashXSprout Social alternatives: Agorapulse, HubSpot Social Media Management Software
MiniMax M2.5Sprout Social alternatives: Agorapulse, Buffer, Hootsuite, Zoho Social
Muse Glimmer 30BSprout Social alternatives: Agorapulse, Buffer, Hootsuite

Neither was named

1 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5no first choice

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Level: the same share of first choices.
Oktopost4%#7 of 11
Agorapulse4%#6 of 11
The full small business standing →
Mid-marketThe figures above
Oktopost leads by ten points.
Oktopost12%#3 of 12
Agorapulse2%#5 of 12
The full mid-market standing →
Enterprise
Oktopost leads by twenty-seven points.
Oktopost27%#1 of 11
Agorapulse0%#9 of 11
The full enterprise standing →

What the models said about Oktopost

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“The best social media management platform for a mid-market B2B company is Oktopost, as it is specifically designed for B2B businesses” Llama 4 Maverick · direct prompt · first choice
“Oktopost — *Best Dedicated B2B Platform* ... If your primary goal is lead generation & sales enablement: Go with Oktopost.” Gemini 3.5 Flash · paraphrase prompt · first choice
“My pick: Oktopost—if your company's social program is primarily B2B, especially LinkedIn-focused” GPT-6 Luna · direct prompt · first choice

What the models said about Agorapulse

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“it has a few documented warnings and is not always recommended for large enterprises” Mistral Small · negative prompt · soft negative
“Agorapulse often hits the "sweet spot" of functionality versus price” Qwen 3.7 Flash · paraphrase prompt · first choice
“Lower-cost mid-market option | Agorapulse | Scheduling, centralized inbox, monitoring, and ROI reporting for growing teams.” Perplexity Sonar · paraphrase prompt · alternative
“For smaller teams or budget-constrained situations, AgoraPulse provides strong functionality at a lower price point.” GLM 4.7 FlashX · direct prompt · alternative
Also compared
Sprout Social vs OktopostSprout Social vs AgorapulseBuffer vs OktopostBuffer vs AgorapulseOktopost vs Zoho SocialOktopost vs HootsuiteZoho Social vs AgorapulseAgorapulse vs HootsuiteAll fifteen head-to-head pages and the full social media standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.