Retail, proximity and IoT marketing · November 2026 Edition
Foursquare Proximity vs CleverTap
Four of fourteen models named Foursquare Proximity first on the direct prompt; one named CleverTap. Foursquare Proximity was named by thirteen of the fourteen models and CleverTap by twelve and Foursquare Proximity carries 31 labels and CleverTap 17, so the shares are not directly comparable.
By Foursquare Labs, Inc., New York City, United States, founded 2009. Named in one category this edition.
Mountain View, United States, founded 2013. Named in nine categories this edition.
First-choice share15%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 10; printed, not drawn.
Labels3117A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Foursquare Proximity reading right to left. Rank and label count are printed, not drawn.Radar was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Uniqode · Foursquare Proximity vs Radar · Foursquare Proximity vs GroundTruth
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Foursquare ProximityFirst choices, of fourteen modelsCleverTap
Direct411 against Foursquare Proximity
Paraphrase40
Comparative30
Budget-constrained001 against Foursquare Proximity · 2 against CleverTap
Scale-constrained00
Negative001 against Foursquare Proximity · 1 against CleverTap
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Foursquare Proximity and CleverTap stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | |||||
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | |||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | |
Foursquare Proximity CleverTap first choice named as an alternative argued againstblank: not namedEach cell is one answer, Foursquare Proximity on the left and CleverTap on the right.The direct prompt
The plain question, one answer per model, grouped by where Foursquare Proximity and CleverTap stood in it.
Foursquare Proximity first, CleverTap an alternative
4 of 14 modelsCleverTap was named in the answer but not as the choice, or not at all.Grok 4.20Foursquare Proximity alternatives: Bluedot, PlotProjects, Radar
Mistral SmallFoursquare Proximity, GroundTruth alternatives: Radar
DeepSeek V4 FlashFoursquare Proximity alternatives: CleverTap, GroundTruth, Radar
Muse Glimmer 30BFoursquare Proximity, Radar alternatives: B2Brain, Bluedot, Braze, Captello, CleverTap, GroundTruth
CleverTap first, Foursquare Proximity an alternative
1 of 14 modelsFoursquare Proximity was named in the answer but not as the choice, or not at all.GLM 4.7 FlashXCleverTap alternatives: Aislelabs, Braze, Foursquare Proximity, Radar
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 mini6sense, Demandbase alternatives: Braze, Foursquare Proximity, Insider, PlotProjects
Kimi K2Radar alternatives: CleverTap, Foursquare Proximity, Purple, Uniqode
Neither was named
7 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Qujam alternatives: Propensity, Reveal Mobile
Gemini 3.5 FlashAdRoll ABM, Braze, Uniqode alternatives: Mobilo, Popl, Propensity
Perplexity SonarUniqode alternatives: Braze, Radar
Llama 4 MaverickInMarket alternatives: Uniqode
Qwen 3.7 FlashAirify, ToneTag alternatives: BeaconBlaze, Merkle
MiniMax M2.5Uniqode alternatives: Braze, HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Foursquare Proximity leads by two points.
Foursquare Proximity6%#2 of 10CleverTap4%#5 of 10Mid-marketThe figures above
Foursquare Proximity leads by thirteen points.
Foursquare Proximity15%#1 of 10CleverTap2%#6 of 10Enterprise
Foursquare Proximity leads by fourteen points.
Foursquare Proximity19%#2 of 10CleverTap5%#3 of 10What the models said about Foursquare Proximity
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid enterprise platforms such as Braze, Foursquare, or Airship” Perplexity Sonar · budget prompt · hard negative
“Foursquare and Placer.ai are examples of vendors whose models involve third-party movement data, so require detailed provenance and contractual assurances before use.” Perplexity Sonar · negative prompt · soft negative
“though it may be more than a typical B2B marketer needs” Perplexity Sonar · direct prompt · soft negative
“Top Pick: Foursquare Proximity ... Widely regarded as the best overall proximity marketing platform, particularly for mid-market companies.” DeepSeek V4 Flash · direct prompt · first choice
“Foursquare and Radar lead in analytics and attribution, with Foursquare excelling in venue-based targeting” Mistral Small · comparative prompt · first choice
“1. Foursquare - Best for: Retail and venue teams needing venue-consistent targeting ... Rating: 9.5/10” GLM 4.7 FlashX · comparative prompt · first choice
What the models said about CleverTap
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Avoid enterprise tools like Braze, CleverTap, or Airship” DeepSeek V4 Flash · budget prompt · hard negative
“steep learning curves in tools like Braze or CleverTap, which overlap with proximity features” Grok 4.20 · negative prompt · soft negative
“For most mid-market B2B companies, CleverTap offers the best balance of features, pricing, and AI-driven capabilities” GLM 4.7 FlashX · direct prompt · first choice
Also compared
Foursquare Proximity vs UniqodeFoursquare Proximity vs RadarFoursquare Proximity vs GroundTruthFoursquare Proximity vs BrazeFoursquare Proximity vs EstimoteUniqode vs CleverTapRadar vs CleverTapGroundTruth vs CleverTapBraze vs CleverTapCleverTap vs EstimoteAll twenty-one head-to-head pages and the full proximity standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.