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Retail, proximity and IoT marketing · November 2026 Edition

Foursquare Proximity vs Estimote

Four of fourteen models named Foursquare Proximity first on the direct prompt; zero named Estimote. Foursquare Proximity was named by thirteen of the fourteen models and Estimote by nine and Foursquare Proximity carries 31 labels and Estimote 14, so the shares are not directly comparable.

Foursquare Proximity

accepted challenger

By Foursquare Labs, Inc., New York City, United States, founded 2009. Named in one category this edition.

Estimote

accepted challenger

Named in one category this edition.

First-choice share15%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#7A position in a field of 10; printed, not drawn.
Labels3114A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Foursquare Proximity reading right to left. Rank and label count are printed, not drawn.Radar was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Uniqode · Foursquare Proximity vs Radar · Foursquare Proximity vs GroundTruth

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Foursquare ProximityFirst choices, of fourteen modelsEstimote
Direct401 against Foursquare Proximity
Paraphrase40
Comparative31
Budget-constrained011 against Foursquare Proximity · 1 against Estimote
Scale-constrained00
Negative001 against Foursquare Proximity · 2 against Estimote
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Foursquare Proximity and Estimote were named in the same answer sixteen times, of the 96 answers naming Foursquare Proximity and the 36 naming Estimote. In those answers Estimote took the first choice two times and Foursquare Proximity four.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Foursquare Proximity and Estimote stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Foursquare Proximity Estimote first choice named as an alternative argued againstblank: not namedEach cell is one answer, Foursquare Proximity on the left and Estimote on the right.

The direct prompt

The plain question, one answer per model, grouped by where Foursquare Proximity and Estimote stood in it.

Foursquare Proximity first, Estimote not the choice

4 of 14 modelsEstimote was named in the answer but not as the choice, or not at all.
Grok 4.20Foursquare Proximity alternatives: Bluedot, PlotProjects, Radar
Mistral SmallFoursquare Proximity, GroundTruth alternatives: Radar
DeepSeek V4 FlashFoursquare Proximity alternatives: CleverTap, GroundTruth, Radar
Muse Glimmer 30BFoursquare Proximity, Radar alternatives: B2Brain, Bluedot, Braze, Captello, CleverTap, GroundTruth

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 mini6sense, Demandbase alternatives: Braze, Foursquare Proximity, Insider, PlotProjects
Kimi K2Radar alternatives: CleverTap, Foursquare Proximity, Purple, Uniqode
GLM 4.7 FlashXCleverTap alternatives: Aislelabs, Braze, Foursquare Proximity, Radar

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Qujam alternatives: Propensity, Reveal Mobile
Gemini 3.5 FlashAdRoll ABM, Braze, Uniqode alternatives: Mobilo, Popl, Propensity
Perplexity SonarUniqode alternatives: Braze, Radar
Llama 4 MaverickInMarket alternatives: Uniqode
Qwen 3.7 FlashAirify, ToneTag alternatives: BeaconBlaze, Merkle
MiniMax M2.5Uniqode alternatives: Braze, HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Foursquare Proximity leads by six points.
Foursquare Proximity6%#2 of 10
Estimote0%#9 of 10
The full small business standing →
Mid-marketThe figures above
Foursquare Proximity leads by thirteen points.
Foursquare Proximity15%#1 of 10
Estimote2%#7 of 10
The full mid-market standing →
Enterprise
Foursquare Proximity leads by sixteen points.
Foursquare Proximity19%#2 of 10
Estimote2%#6 of 10
The full enterprise standing →

What the models said about Foursquare Proximity

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid enterprise platforms such as Braze, Foursquare, or Airship” Perplexity Sonar · budget prompt · hard negative
“Foursquare and Placer.ai are examples of vendors whose models involve third-party movement data, so require detailed provenance and contractual assurances before use.” Perplexity Sonar · negative prompt · soft negative
“though it may be more than a typical B2B marketer needs” Perplexity Sonar · direct prompt · soft negative
“Top Pick: Foursquare Proximity ... Widely regarded as the best overall proximity marketing platform, particularly for mid-market companies.” DeepSeek V4 Flash · direct prompt · first choice
“Foursquare and Radar lead in analytics and attribution, with Foursquare excelling in venue-based targeting” Mistral Small · comparative prompt · first choice
“1. Foursquare - Best for: Retail and venue teams needing venue-consistent targeting ... Rating: 9.5/10” GLM 4.7 FlashX · comparative prompt · first choice

What the models said about Estimote

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid full platforms like Estimote if over budget” Grok 4.20 · budget prompt · hard negative
“beacon manufacturers (like some early Gimbal, Estimote, or PayPal Beacon partners) that have since discontinued hardware lines or drastically reduced support” MiniMax M2.5 · negative prompt · soft negative
“If a vendor promotes ultrasonic or microphone-based tracking rather than standard BLE/iBeacon/Eddystone with app-level consent, that is a caution point.” Muse Glimmer 30B · negative prompt · soft negative
“Best pick for teams running a dedicated beacon fleet.” Muse Glimmer 30B · comparative prompt · first choice
“Need indoor beacon marketing: Estimote” GPT-5.4 mini · budget prompt · first choice
“Choose Estimote if you need precise indoor positioning for navigation, asset tracking, or hyper-local experiences” Kimi K2 · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.