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Retail, proximity and IoT marketing · November 2026 Edition

CleverTap vs Estimote

One of fourteen models named CleverTap first on the direct prompt; zero named Estimote. CleverTap was named by twelve of the fourteen models and Estimote by nine and CleverTap carries 17 labels and Estimote 14, so the shares are not directly comparable.

CleverTap

accepted challenger

Mountain View, United States, founded 2013. Named in nine categories this edition.

Estimote

accepted challenger

Named in one category this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate18%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 10; printed, not drawn.
Labels1714A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, CleverTap reading right to left. Rank and label count are printed, not drawn.Radar was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs CleverTap · Foursquare Proximity vs Estimote · Uniqode vs CleverTap

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CleverTapFirst choices, of fourteen modelsEstimote
Direct10
Paraphrase00
Comparative01
Budget-constrained012 against CleverTap · 1 against Estimote
Scale-constrained00
Negative001 against CleverTap · 2 against Estimote
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where CleverTap and Estimote stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
CleverTap Estimote first choice named as an alternative argued againstblank: not namedEach cell is one answer, CleverTap on the left and Estimote on the right.

The direct prompt

The plain question, one answer per model, grouped by where CleverTap and Estimote stood in it.

CleverTap first, Estimote not the choice

1 of 14 modelsEstimote was named in the answer but not as the choice, or not at all.
GLM 4.7 FlashXCleverTap alternatives: Aislelabs, Braze, Foursquare Proximity, Radar

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
DeepSeek V4 FlashFoursquare Proximity alternatives: CleverTap, GroundTruth, Radar
Kimi K2Radar alternatives: CleverTap, Foursquare Proximity, Purple, Uniqode
Muse Glimmer 30BFoursquare Proximity, Radar alternatives: B2Brain, Bluedot, Braze, Captello, CleverTap, GroundTruth

Neither was named

10 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Qujam alternatives: Propensity, Reveal Mobile
GPT-5.4 mini6sense, Demandbase alternatives: Braze, Foursquare Proximity, Insider, PlotProjects
Gemini 3.5 FlashAdRoll ABM, Braze, Uniqode alternatives: Mobilo, Popl, Propensity
Perplexity SonarUniqode alternatives: Braze, Radar
Grok 4.20Foursquare Proximity alternatives: Bluedot, PlotProjects, Radar
Mistral SmallFoursquare Proximity, GroundTruth alternatives: Radar
Llama 4 MaverickInMarket alternatives: Uniqode
Qwen 3.7 FlashAirify, ToneTag alternatives: BeaconBlaze, Merkle
MiniMax M2.5Uniqode alternatives: Braze, HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
CleverTap leads by four points.
CleverTap4%#5 of 10
Estimote0%#9 of 10
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
CleverTap2%#6 of 10
Estimote2%#7 of 10
The full mid-market standing →
Enterprise
CleverTap leads by two points.
CleverTap5%#3 of 10
Estimote2%#6 of 10
The full enterprise standing →

What the models said about CleverTap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Avoid enterprise tools like Braze, CleverTap, or Airship” DeepSeek V4 Flash · budget prompt · hard negative
“steep learning curves in tools like Braze or CleverTap, which overlap with proximity features” Grok 4.20 · negative prompt · soft negative
“For most mid-market B2B companies, CleverTap offers the best balance of features, pricing, and AI-driven capabilities” GLM 4.7 FlashX · direct prompt · first choice

What the models said about Estimote

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“Avoid full platforms like Estimote if over budget” Grok 4.20 · budget prompt · hard negative
“beacon manufacturers (like some early Gimbal, Estimote, or PayPal Beacon partners) that have since discontinued hardware lines or drastically reduced support” MiniMax M2.5 · negative prompt · soft negative
“If a vendor promotes ultrasonic or microphone-based tracking rather than standard BLE/iBeacon/Eddystone with app-level consent, that is a caution point.” Muse Glimmer 30B · negative prompt · soft negative
“Best pick for teams running a dedicated beacon fleet.” Muse Glimmer 30B · comparative prompt · first choice
“Need indoor beacon marketing: Estimote” GPT-5.4 mini · budget prompt · first choice
“Choose Estimote if you need precise indoor positioning for navigation, asset tracking, or hyper-local experiences” Kimi K2 · comparative prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.