Retail, proximity and IoT marketing · November 2026 Edition
Foursquare Proximity vs Braze
Four of fourteen models named Foursquare Proximity first on the direct prompt; one named Braze. Foursquare Proximity was named by thirteen of the fourteen models and Braze by eleven and Foursquare Proximity carries 31 labels and Braze 21, so the shares are not directly comparable.
By Foursquare Labs, Inc., New York City, United States, founded 2009. Named in one category this edition.
New York City, United States, founded 2011. Named in fourteen categories this edition.
First-choice share15%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%24%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#5A position in a field of 10; printed, not drawn.
Labels3121A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Foursquare Proximity reading right to left. Rank and label count are printed, not drawn.Radar was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Uniqode · Foursquare Proximity vs Radar · Foursquare Proximity vs GroundTruth
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Foursquare ProximityFirst choices, of fourteen modelsBraze
Direct411 against Foursquare Proximity · 1 against Braze
Paraphrase40
Comparative30
Budget-constrained001 against Foursquare Proximity · 2 against Braze
Scale-constrained01
Negative001 against Foursquare Proximity · 2 against Braze
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Foursquare Proximity and Braze stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | ||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | |||||
| Muse Glimmer 30B | | | |
Foursquare Proximity Braze first choice named as an alternative argued againstblank: not namedEach cell is one answer, Foursquare Proximity on the left and Braze on the right.The direct prompt
The plain question, one answer per model, grouped by where Foursquare Proximity and Braze stood in it.
Foursquare Proximity first, Braze an alternative
4 of 14 modelsBraze was named in the answer but not as the choice, or not at all.Grok 4.20Foursquare Proximity alternatives: Bluedot, PlotProjects, Radar
Mistral SmallFoursquare Proximity, GroundTruth alternatives: Radar
DeepSeek V4 FlashFoursquare Proximity alternatives: CleverTap, GroundTruth, Radar
Muse Glimmer 30BFoursquare Proximity, Radar alternatives: B2Brain, Bluedot, Braze, Captello, CleverTap, GroundTruth
Braze first, Foursquare Proximity not the choice
1 of 14 modelsFoursquare Proximity was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashAdRoll ABM, Braze, Uniqode alternatives: Mobilo, Popl, Propensity
Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.GPT-5.4 mini6sense, Demandbase alternatives: Braze, Foursquare Proximity, Insider, PlotProjects
Perplexity SonarUniqode alternatives: Braze, Radar
Kimi K2Radar alternatives: CleverTap, Foursquare Proximity, Purple, Uniqode
GLM 4.7 FlashXCleverTap alternatives: Aislelabs, Braze, Foursquare Proximity, Radar
MiniMax M2.5Uniqode alternatives: Braze, HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
Neither was named
4 of 14 modelsThe answer made no first choice from these two in this category.Claude Haiku 4.5Qujam alternatives: Propensity, Reveal Mobile
Llama 4 MaverickInMarket alternatives: Uniqode
Qwen 3.7 FlashAirify, ToneTag alternatives: BeaconBlaze, Merkle
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Foursquare Proximity leads by six points.
Foursquare Proximity6%#2 of 10Braze0%#10 of 10Mid-marketThe figures above
Foursquare Proximity leads by eleven points.
Foursquare Proximity15%#1 of 10Braze4%#5 of 10Enterprise
Foursquare Proximity leads by sixteen points.
Foursquare Proximity19%#2 of 10Braze2%#4 of 10What the models said about Foursquare Proximity
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Avoid enterprise platforms such as Braze, Foursquare, or Airship” Perplexity Sonar · budget prompt · hard negative
“Foursquare and Placer.ai are examples of vendors whose models involve third-party movement data, so require detailed provenance and contractual assurances before use.” Perplexity Sonar · negative prompt · soft negative
“though it may be more than a typical B2B marketer needs” Perplexity Sonar · direct prompt · soft negative
“Top Pick: Foursquare Proximity ... Widely regarded as the best overall proximity marketing platform, particularly for mid-market companies.” DeepSeek V4 Flash · direct prompt · first choice
“Foursquare and Radar lead in analytics and attribution, with Foursquare excelling in venue-based targeting” Mistral Small · comparative prompt · first choice
“1. Foursquare - Best for: Retail and venue teams needing venue-consistent targeting ... Rating: 9.5/10” GLM 4.7 FlashX · comparative prompt · first choice
What the models said about Braze
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“notably high negative rating (47% criticized) and is flagged as a "challenger=held" since September 2026, indicating significant criticism or dissatisfaction” Mistral Small · negative prompt · hard negative
Also compared
Foursquare Proximity vs UniqodeFoursquare Proximity vs RadarFoursquare Proximity vs GroundTruthFoursquare Proximity vs CleverTapFoursquare Proximity vs EstimoteUniqode vs BrazeRadar vs BrazeGroundTruth vs BrazeBraze vs CleverTapBraze vs EstimoteAll twenty-one head-to-head pages and the full proximity standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.