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Retail, proximity and IoT marketing · November 2026 Edition

Braze vs CleverTap

One of fourteen models named Braze first on the direct prompt; one named CleverTap. Braze was named by eleven of the fourteen models and CleverTap by twelve and Braze carries 21 labels and CleverTap 17, so the shares are not directly comparable.

Braze

accepted challenger

New York City, United States, founded 2011. Named in fourteen categories this edition.

CleverTap

accepted challenger

Mountain View, United States, founded 2013. Named in nine categories this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate24%18%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 10; printed, not drawn.
Labels2117A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Braze reading right to left. Rank and label count are printed, not drawn.Radar was named alongside these two in eight of the fourteen direct answers. Foursquare Proximity vs Braze · Foursquare Proximity vs CleverTap · Uniqode vs Braze

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the retail, proximity and iot marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrazeFirst choices, of fourteen modelsCleverTap
Direct111 against Braze
Paraphrase00
Comparative00
Budget-constrained002 against Braze · 2 against CleverTap
Scale-constrained10
Negative002 against Braze · 1 against CleverTap
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Braze and CleverTap were named in the same answer 190 times, of the 612 answers naming Braze and the 230 naming CleverTap. In those answers CleverTap took the first choice nine times and Braze fifty-three.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Braze and CleverTap stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Braze CleverTap first choice named as an alternative argued againstblank: not namedEach cell is one answer, Braze on the left and CleverTap on the right.

The direct prompt

The plain question, one answer per model, grouped by where Braze and CleverTap stood in it.

Braze first, CleverTap not the choice

1 of 14 modelsCleverTap was named in the answer but not as the choice, or not at all.
Gemini 3.5 FlashAdRoll ABM, Braze, Uniqode alternatives: Mobilo, Popl, Propensity

CleverTap first, Braze an alternative

1 of 14 modelsBraze was named in the answer but not as the choice, or not at all.
GLM 4.7 FlashXCleverTap alternatives: Aislelabs, Braze, Foursquare Proximity, Radar

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
GPT-5.4 mini6sense, Demandbase alternatives: Braze, Foursquare Proximity, Insider, PlotProjects
Perplexity SonarUniqode alternatives: Braze, Radar
DeepSeek V4 FlashFoursquare Proximity alternatives: CleverTap, GroundTruth, Radar
Kimi K2Radar alternatives: CleverTap, Foursquare Proximity, Purple, Uniqode
MiniMax M2.5Uniqode alternatives: Braze, HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement
Muse Glimmer 30BFoursquare Proximity, Radar alternatives: B2Brain, Bluedot, Braze, Captello, CleverTap, GroundTruth

Neither was named

6 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Qujam alternatives: Propensity, Reveal Mobile
Grok 4.20Foursquare Proximity alternatives: Bluedot, PlotProjects, Radar
Mistral SmallFoursquare Proximity, GroundTruth alternatives: Radar
Llama 4 MaverickInMarket alternatives: Uniqode
Qwen 3.7 FlashAirify, ToneTag alternatives: BeaconBlaze, Merkle
GPT-6 LunaPropensity alternatives: Radar, Shared Audiences

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
CleverTap leads by four points.
CleverTap4%#5 of 10
Braze0%#10 of 10
The full small business standing →
Mid-marketThe figures above
The order flips: Braze leads at mid-market.
Braze4%#5 of 10
CleverTap2%#6 of 10
The full mid-market standing →
Enterprise
The order flips: CleverTap leads at enterprise.
CleverTap5%#3 of 10
Braze2%#4 of 10
The full enterprise standing →

What the models said about Braze

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“notably high negative rating (47% criticized) and is flagged as a "challenger=held" since September 2026, indicating significant criticism or dissatisfaction” Mistral Small · negative prompt · hard negative

What the models said about CleverTap

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“Avoid enterprise tools like Braze, CleverTap, or Airship” DeepSeek V4 Flash · budget prompt · hard negative
“steep learning curves in tools like Braze or CleverTap, which overlap with proximity features” Grok 4.20 · negative prompt · soft negative
“For most mid-market B2B companies, CleverTap offers the best balance of features, pricing, and AI-driven capabilities” GLM 4.7 FlashX · direct prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.