Programmatic and display advertising · November 2026 Edition
StackAdapt vs DV360
Thirteen of fourteen models named StackAdapt first on the direct prompt; zero named DV360. StackAdapt was named by fourteen of the fourteen models and DV360 by ten and StackAdapt carries 57 labels and DV360 15, so the shares are not directly comparable.
Named in seven categories this edition.
DV360
criticized challengerNamed in four categories this edition.
First-choice share50%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate4%60%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 13; printed, not drawn.
Labels5715A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, StackAdapt reading right to left. Rank and label count are printed, not drawn.AdRoll ABM was named alongside these two in ten of the fourteen direct answers. StackAdapt vs Choozle · StackAdapt vs AdRoll ABM · StackAdapt vs The Trade Desk
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the programmatic and display advertising page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
StackAdaptFirst choices, of fourteen modelsDV360Direct1303 against DV360
Paraphrase111
Comparative00
Budget-constrained201 against StackAdapt · 3 against DV360
Scale-constrained30
Negative001 against StackAdapt · 3 against DV360
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where StackAdapt and DV360 stood in it.
| Model | DirectDV | ParaphraseDV | ComparativeDV | Budget-constrainedDV | Scale-constrainedDV | NegativeDV |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | DV | DV | | DV | |
| GPT-5.4 mini | DV | | DV | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | DV | | | | ||
| Grok 4.20 | | | | | DV | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | DV | | | |||
| Llama 4 Maverick | | | | DV | ||
| Qwen 3.7 Flash | | | | DV | ||
| Kimi K2 | | DV | | DV | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | DV |
StackAdaptDV DV360 first choice named as an alternative argued againstblank: not namedEach cell is one answer, StackAdapt on the left and DV360 on the right.The direct prompt
The plain question, one answer per model, grouped by where StackAdapt and DV360 stood in it.
StackAdapt first, DV360 not the choice
13 of 14 modelsDV360 was named in the answer but not as the choice, or not at all.Claude Haiku 4.5StackAdapt alternatives: AdRoll ABM, LinkedIn Campaign Manager
GPT-5.4 miniStackAdapt alternatives: Demandbase Advertising
Gemini 3.5 FlashAdRoll ABM, StackAdapt alternatives: Demandbase Advertising, Influ2
Perplexity SonarStackAdapt alternatives: AdRoll ABM, Demandbase Advertising, LinkedIn Campaign Manager
Grok 4.20AdRoll ABM, StackAdapt alternatives: Google Display & Video 360, Hey Sid, The Trade Desk
Mistral SmallStackAdapt, The Trade Desk alternatives: AdRoll ABM, Google Display & Video 360, LinkedIn Campaign Manager
DeepSeek V4 FlashStackAdapt alternatives: AdRoll ABM, LinkedIn Campaign Manager
Llama 4 MaverickStackAdapt alternatives: Google Display & Video 360, LinkedIn Campaign Manager, The Trade Desk
Qwen 3.7 FlashStackAdapt alternatives: 6sense, Demandbase Advertising, LinkedIn Campaign Manager, The Trade Desk
GLM 4.7 FlashXStackAdapt alternatives: 6sense, Demandbase Advertising, Google Display & Video 360, LinkedIn Audience Network, Programmatic B2B Agency Services, The Trade Desk
MiniMax M2.5StackAdapt alternatives: AdRoll ABM, Basis, DemandScience
GPT-6 LunaStackAdapt alternatives: 6sense, AdRoll ABM, Basis, Demandbase Advertising
Muse Glimmer 30BAdRoll ABM, StackAdapt alternatives: DemandScience, Hey Sid
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Kimi K2AdRoll ABM alternatives: ABX, Google Display, LinkedIn Campaign Manager, Metadata.io, StackAdapt
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
StackAdapt leads by forty-one points.
StackAdapt41%#1 of 17DV3600%#16 of 17
The full small business standing →Mid-marketThe figures above
StackAdapt leads by forty-eight points.
StackAdapt50%#1 of 13DV3602%#6 of 13
The full mid-market standing →Enterprise
What the models said about StackAdapt
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“Multiple warnings label it a platform to "avoid at all costs" for advertisers.” Grok 4.20 · negative prompt · hard negative
“the recommended demand-side platform for display ads for a mid-sized B2B company is StackAdapt, as it is the clear leader with 48% of first choices” Llama 4 Maverick · paraphrase prompt · first choice
“For most mid-market B2B companies, StackAdapt offers the best balance of capabilities, ease of use, and mid-market accessibility.” MiniMax M2.5 · direct prompt · first choice
What the models said about DV360
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Platforms to AVOID with Limited Budgets ... ~$25,000+/month | Enterprise-focused, managed service required” Kimi K2 · budget prompt · hard negative
“Platforms to Skip at Mid-Market - The Trade Desk / DV360 — powerful but built for enterprise budgets” DeepSeek V4 Flash · direct prompt · hard negative
“avoid enterprise-heavy platforms like The Trade Desk or DV360” GPT-5.4 mini · budget prompt · hard negative
“Starting with DV360 or The Trade Desk as they balance functionality with usability” Claude Haiku 4.5 · paraphrase prompt · first choice
“managed enterprise options like The Trade Desk and DV360” Muse Glimmer 30B · scale prompt · alternative
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.