Referral Rock vs Referral Factory
Five of fourteen models named Referral Rock first on the direct prompt; five named Referral Factory. Referral Rock was named by thirteen of the fourteen models and Referral Factory by eleven and Referral Rock carries 34 labels and Referral Factory 29, so the shares are not directly comparable.
Named in four categories this edition.
Named in two categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the loyalty, advocacy and referrals page.
By framing
Referral RockFirst choices, of fourteen modelsReferral Factory
Across every category in the November 2026 Edition, Referral Rock and Referral Factory were named in the same answer 106 times, of the 228 answers naming Referral Rock and the 159 naming Referral Factory. In those answers Referral Factory took the first choice fourteen times and Referral Rock twenty-nine.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | | | |||
| Grok 4.20 | | | | | ||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | |
Referral Rock Referral Factory first choice named as an alternative argued againstblank: not namedEach cell is one answer, Referral Rock on the left and Referral Factory on the right.The direct prompt
Referral Rock first, Referral Factory an alternative
5 of 14 modelsReferral Factory was named in the answer but not as the choice, or not at all.Referral Factory first, Referral Rock an alternative
5 of 14 modelsReferral Rock was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Referral Rock42%#1 of 13Referral Factory8%#3 of 13Referral Rock21%#1 of 13Referral Factory19%#2 of 13Referral Rock11%#2 of 18Referral Factory4%#7 of 18What the models said about Referral Rock
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.
“For most mid-sized B2B companies, Referral Rock offers the best balance of affordability, ease of use, and B2B-specific features.” Claude Haiku 4.5 · paraphrase prompt · first choice
“the best customer advocacy and referral program tool for a mid-sized B2B company would be Referral Rock or Referral Factory” Llama 4 Maverick · paraphrase prompt · first choice
“the strongest default recommendation is Referral Rock if the primary goal is a measurable, turnkey referral program” Perplexity Sonar · paraphrase prompt · first choice
What the models said about Referral Factory
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“For very small teams, avoid platforms with high minimums like Referral Factory ($200+/mo).” Grok 4.20 · budget prompt · hard negative
“reporting could be improved, technical support can be slow, and set up takes time for businesses with multiple locations” Llama 4 Maverick · negative prompt · soft negative
“For a typical mid-market B2B company, Referral Factory offers the best balance of features, scalability, and value at $200/month.” MiniMax M2.5 · direct prompt · first choice
“the best choice is usually Referral Factory if your main goal is a customer referral program” GPT-5.4 mini · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.