Landing pages and interactive content · November 2026 Edition
Carrd vs Instapage
Zero of fourteen models named Carrd first on the direct prompt; two named Instapage. Both were named by all fourteen models and Carrd carries 36 labels and Instapage 52, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
First-choice share12%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%31%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#4A position in a field of 11; printed, not drawn.
Labels3652A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Carrd reading right to left. Rank and label count are printed, not drawn.Unbounce was named alongside these two in fourteen of the fourteen direct answers. Unbounce vs Carrd · Unbounce vs Instapage · Carrd vs HubSpot Landing Pages
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the landing pages and interactive content page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
CarrdFirst choices, of fourteen modelsInstapage
Direct022 against Carrd · 2 against Instapage
Paraphrase011 against Instapage
Comparative041 against Instapage
Budget-constrained803 against Instapage
Scale-constrained031 against Carrd · 1 against Instapage
Negative103 against Carrd · 8 against Instapage
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, Carrd and Instapage were named in the same answer fifty-four times, of the 86 answers naming Carrd and the 164 naming Instapage. In those answers Instapage took the first choice eight times and Carrd seven.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Carrd and Instapage stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | ||
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | |
Carrd Instapage first choice named as an alternative argued againstblank: not namedEach cell is one answer, Carrd on the left and Instapage on the right.The direct prompt
The plain question, one answer per model, grouped by where Carrd and Instapage stood in it.
Instapage first, Carrd not the choice
2 of 14 modelsCarrd was named in the answer but not as the choice, or not at all.Gemini 3.5 FlashInstapage alternatives: HubSpot Landing Pages, Unbounce, Webflow
Mistral SmallInstapage, Unbounce alternatives: ConvertFlow, Zoho LandingPage
Neither was the first choice, one was named
9 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5HubSpot Landing Pages, Unbounce alternatives: Instapage, Landingi
GPT-5.4 miniUnbounce alternatives: HubSpot Landing Pages, Instapage
Perplexity SonarUnbounce alternatives: Instapage, Mutiny, Personyze, Webflow
DeepSeek V4 FlashUnbounce alternatives: HubSpot Marketing Hub, Instapage, Leadpages
Llama 4 MaverickUnbounce alternatives: EngageBay, Framer, Instapage, Keap, Landingi, Leadpages, Swipe Pages, Webflow
Qwen 3.7 FlashUnbounce alternatives: Elementor, HubSpot Landing Pages, Instapage, WordPress
GLM 4.7 FlashXHubSpot Marketing, Unbounce alternatives: ActiveCampaign, Instapage, Landingi
GPT-6 LunaHubSpot Landing Pages, Unbounce alternatives: Instapage, Webflow
Muse Glimmer 30BUnbounce alternatives: HubSpot Landing Pages, Instapage
Neither was named
3 of 14 modelsThe answer made no first choice from these two in this category.Grok 4.20Unbounce alternatives: HubSpot Landing Pages
Kimi K2Unbounce alternatives: Mutiny, Webflow
MiniMax M2.5HubSpot Landing Pages, Unbounce alternatives: WordPress with Elementor or Thrive Architect
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Mid-marketThe figures above
Enterprise
The order flips: Instapage leads at enterprise.
Instapage34%#1 of 10Carrd0%#9 of 10What the models said about Carrd
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“avoid for serious conversion optimization: it is excellent for inexpensive, simple pages, but it does not provide A/B testing” Perplexity Sonar · negative prompt · hard negative
“Avoid for mid-market B2B: Pure SMB tools like Carrd or basic WordPress builders (too limited)” Grok 4.20 · direct prompt · hard negative
“older versions of Instapage or Carrd alternatives): Watch for hidden visitor limits, slow load times” Grok 4.20 · negative prompt · soft negative
“If you're on a very tight budget and only need 1–3 simple pages: Go with Carrd Pro (~$19/year) or the free Carrd plan.” GLM 4.7 FlashX · budget prompt · first choice
“Safer Alternatives to Consider | Carrd | Free / $9/year | Simple, fast, genuinely affordable” Kimi K2 · negative prompt · first choice
“Carrd is consistently called out as the best free/simple option... "Best free option: Carrd"” Muse Glimmer 30B · budget prompt · first choice
What the models said about Instapage
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Instapage is considered overkill unless you're running a paid-ads team” Llama 4 Maverick · negative prompt · hard negative
“Skip premium tools like Unbounce ($99+/mo) or Instapage (even higher)” Grok 4.20 · budget prompt · hard negative
“Premium landing page tools like Unbounce or Instapage cost $80 to $200+ per month, which isn't practical for tight budgets.” Gemini 3.5 Flash · budget prompt · soft negative
“Choose Unbounce or Instapage if you run high-budget paid traffic and need advanced testing/personalization” Muse Glimmer 30B · comparative prompt · first choice
“Instapage and Unbounce are top choices due to their robust features, ease of use, and scalability” Mistral Small · direct prompt · first choice
“Instapage | Best for team collaboration, enterprise security, personalization at scale” DeepSeek V4 Flash · scale prompt · first choice
Also compared
Unbounce vs CarrdUnbounce vs InstapageCarrd vs HubSpot Landing PagesCarrd vs LeadpagesCarrd vs WebflowCarrd vs LandingiCarrd vs Swipe PagesHubSpot Landing Pages vs InstapageInstapage vs LeadpagesInstapage vs WebflowInstapage vs LandingiInstapage vs Swipe PagesAll twenty-eight head-to-head pages and the full landing pages standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.